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New Technology 2016 L01 Introduction
The document discusses the rise and fall of Nokia, highlighting its market dominance in the early 2000s and subsequent decline due to a lack of innovation and leadership. It emphasizes the transformative effects of technology on various industries, illustrated through historical examples and current trends, such as the shift from traditional media to digital platforms. Additionally, it explores the need for businesses to adapt to disruptive changes to survive in a rapidly evolving landscape.
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New Technology 2016 L01 Introduction
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- 5. Stephen Elop, CEONokia
- 7. In 2002 Nokiahad 35% of the worlds mobile market In 2006 Nokia had 73.6% of the worlds smartphone market
- 8. Falling from glory Nokiastock price 2007-2011
- 9. 1871: Founded. Spendsthe next century making tyres, boots and cables. 1987: Launches first phone. The Mobira Cityman weighs almost 1kg. 1992: Sells non-mobile divisions and launches first digital GSM phone, the Nokia 1011. 2000: Stock market value hits 186bn euros. Now worth 11bn euros. 2003: Basic 1100 phone launched. Goes on to sell 250 million units and become the world's most popular consumer electronic device. 2011: Abandons Symbian mobile phone operating software and switches to the Windows platform instead. Source: Reuters/Nokia History of a survivor
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- 11. Shift in power Source:Google
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- 13. Early 2011, Elopsaid in a memo they were standing on a burning platform
- 14. How did weget to this point? Why did we fall behind when the world around us evolved? This is what I have been trying to understand. I believe at least some of it has been due to our attitude inside Nokia. We poured gasoline on our own burning platform. I believe we have lacked accountability and leadership to align and direct the company through these disruptive times. We had a series of misses. We haven't been delivering innovation fast enough. We're not collaborating internally. Nokia, our platform is burning. Elop’s Memo - excerpts http://www.theguardian.com/technology/blog/2011/feb/09/nokia-burning-platform-memo-elop
- 15. February 11th 2011,Nokia announced a partnership with Microsoft
- 16. September 3rd 2013,Microsoft bought Nokia’s Devices and service business for $7.2 billion
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- 18. Western Union 1878 7,500offices 12.000 employees 200,000 miles of cable
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- 21. "This 'telephone' hastoo many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us." - Western Union internal memo, 1876.
- 23. Actually this isnot even rare…
- 24. Britannica 1990 Sales: $650million
- 26. Taken from MaryMeeker’s State of the Internet
- 27. Printed books, soldin stores Online, access everywhere, updated in real-time, crowdsourced THEN NOW
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- 29. In January 2010,Blockbuster operated 5,200 stores worldwide
- 30. By September 2010,Blockbuster files for bankruptcy
- 32. TECHNOLOGY IS ONEOF THE MAJOR FACTORS IN CHANGE
- 33. Today 3.4 billionpeople connect to the Internet and in the next few years 3 billions will connect There are more mobile devices connecting to the Internet than computers Printed newspapers and magazines are going out of business, those who survive will go online Bookstores are closing as sales of books decline CD sales are dropping rapidly as online streaming increases TV stations need to go on the internet or out of business Social networks are shaping our lives in ways we never imagined Amazon sells more digital books than printed books Over 6 billion hours of video are watched each month on YouTube Self-driving cars are taking to the roads People are starting to lose jobs because of robots Every day 864 million people log on to Facebook each day People are tracking the health and activity with sensors and gathering statistics in the cloud
- 34. UNDERSTANDING TECHNOLOGY TRENDS AND THEIRIMPACT ON PEOPLE, BUSINESSES AND SOCIETY
- 35. CAN WE LOOK FORWARD 3-5YEARS TO SEE COMING CHANGES
- 36. LIVING IN THEFUTURE
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- 39. WHY WAS 2014 THE TIMEFOR THE SMARTWATCH?
- 42. This was in1991…
- 43. Then in 2015this happens…
- 47. Is Virtual Realityreally real or just fake?
- 49. WHY IS 2016 THE TIMEFOR VIRTUAL REALITY?
- 50. ADJACENT POSSIBLE WHEN ALL THE ENABLING TECHNOLOGIES AND CONDITIONS ARE READY, NEW INNOVATION WILL EMERGE
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- 53. 2000 2010 iMac iPhone iMacG3 Mac OS 9.0.4 500 MHz PowerPC G3 CPU, 128MB Memory Screen - 786K pixels Storage - 30GB Hard Drive iPhone 4 iOS 4.0 1 Ghz ARM A4 CPU, 512MB Memory Screen - 614K pixels Storage - 32GB Flash Drive THE SECOND HALF OF THE CHESSBOARD
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- 56. 3+ BILLION PEOPLE ARE CONNECTED TO THE INTERNET
- 57. THE DIGITAL DECADE THECONTENT ESCAPES THE FORM INTERNET DISRUPTION BEGINS 1900 2000 From hierarchical structure to networks From broadcasting to streaming - long tail From Read-only culture to read-write culture The Move to Networks THE TRANSFORMATION DECADE BUSINESS MODELS CHANGE SMARTPHONES REAL TIME SOFTWARE CLOUD AND AI 2010
- 58. HIERARCHAL NETWORK 20th Century21th Century
- 59. THE TRANSFORMATION DECADE 20102020 BUSINESS MODELS OF THE 20TH CENTURY BUSINESS MODELS OF THE 21TH CENTURY
- 60. MANY 2 MANY: PEER INTERACTION ESTABLISHED BUSINESS MODELS GET DISRUPTED READ WRITE CULTURE ONE 2 MANY: BROADCASTING BUSINESS MODELS GET ESTABLISHED READ ONLY CULTURE BEFORE NOW CONTROLLED BY GATEKEEPRS CONTROLLED BY CONSUMERS
- 61. Desktops, heavy laptopsLighter, smaller, portable BEFORE NOW THE WORLD IN YOUR POCKET
- 62. Keyboard, mouse Touch,sound, gesture BEFORE NOW CHANGE IN USER EXPERIENCE
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- 74. 25 Videostores, DVD, late fees,clutter Everything, anywhere, anytime (almost) for rent BEFORE NOW CHANGE IN CONSUMER BEHAVIOUR
- 75. WHO RENTS DVDANYMORE?
- 76. Printed books, magazines Digital,automatically delivered, interactive BEFORE NOW CHANGE IN CONSUMER BEHAVIOUR
- 77. BOOK STORES SELLCOFFEE NOW
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- 81. Own, store, clutterRent, subscribe, stream OWNERLESS LIFESTYLE BEFORE NOW
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- 83. 20. CENTURY 21.CENTURY TRANSFORMATION 3D PRINTING, ROBOTS MASS CUSTOMISATION, DESIGN PERSONAL STREAMING ABUNDANCE USER REVIEW INDUSTRY MASS PRODUCTION BROADCASTING SACRISTY GATEKEEPERS
- 84. HOW DO YOU RUNA BUSINESS WHEN EVERYTHING IS CHANGING?
- 85. “Disruption only happensto the unprepared” - Marlier & Pontes.