Local is the Lo in SoLoMo, the buzz word. Local is not only about location, it's also about your digital track record. Over 70% of Netflix users watch the films recommend. Mining data to understand people's behaviour is getting to be a huge and valuable business. Advertisers see opportunities in getting direct to their target groups. Predictive intelligence is also about where you will be at some time in the future, and where somebody you know will be. It turns out that Facebook and Google know you better than you think you know yourself. The world is about to get really scary.