The document discusses the evolution of retail in the context of the third industrial revolution, highlighting the shift from traditional mass production to a decentralized, maker-oriented approach. It emphasizes the importance of understanding customer intentions using modern technology and the need for retailers to become enablers in a community-focused marketplace. The text also outlines the layers of personal technology and the role of context-aware systems in creating a frictionless shopping experience.

1. !
!
!
Raimo van der Klein
@rhymo
Future of Retail
how intention is fulfilled

2. NOSHEMA Nokia KPN Layar
Raimo van der Klein
@rhymo
PRAXIS

3. Future of Retail
how intention is fulfilled

4. The last industrial revolution was
dominated by supply

8. Google show me production

10. mass, mass, mass
scale, scale, scale

11. Brands were incapable to listen
on such a large scale..

12. technology makes it possible
to „listen” on a large scale

14. MADE IN AMSTERDAM - VERTROUWELIJK
now we are entering a third
industrial revolution..
14
Jeremy Rifkin

15. MADE IN AMSTERDAM - VERTROUWELIJK
„makers” start „listening” again..
AUTOMATIC PRINTING PRESS ELECTRICAL COMMUNICATION
STEAM POWERED ENGINE OIL POWERED COMBUSTION ENGINE
19th century 20th century
CAPITALIST MANAGEMENT CONSULTANT
PATRIARCHIAL HIERARCHIAL
CONSUME MASS CONSUMPTION
Jeremy Rifkin
INTERNET
RENEWABLE ENERGY
21st century
MAKER
LATERAL
PROSUMER

16. The third industrial revolution:
world of DIY/P2P
world of the Makers
world of Personal Technology

17. The third industrial revolution:
world of DIY/P2P
world of the Makers
world of Personal Technology

18. DIY Retail
Etsy, eBay

19. DIY Real Estate
Airbnb

20. DIY Events & Parties
Meetup

21. DIY Education
Khan, Ed-X, !
Coursera, Udacity, !
ShowMe!
MOOC-list.com

22. I LEARN WHAT I WANT/NEED
80+ UNIVERSITIES & INTITUTIONS
G L A S S E F F E C T

23. DIY Bio
BioCurious Open PCR

24. DIY Water
Slingshot

25. DIY Food
Urban Vertical Farming

26. DIY Pharma
Chemputer 3D pill printer

27. DIY Drones
3D Robotics

28. DIY Finance
Bitcoin

29. DIY Health (Quantified Self)
Little Devices (MIT)
MC10
uBiome

30. world of DIY/P2P:
become an enabler(new role)

31. identity
31Shopping 2020: Future touch points

32. 32
community curator
platform provider
Shopping 2020: Future touch points

33. 33
community curator
platform provider
Shopping 2020: Future touch points

34. retailer managing the community
on a human scale
capture intentions of the community
by using modern tools
34Shopping 2020: Future touch points

35. 35
Hutspot
Amsterdam

36. 36
community curator
platform provider
Shopping 2020: Future touch points

37. pure enabling sellers and buyers
no curation
focus on transaction & processes
specialization in discover/filtering/search
37Shopping 2020: Future touch points

38. Peerby
Share economy
G L A S S E F F E C T

39. The third industrial revolution:
world of DIY/P2P
world of the Makers
world of Personal Technology

40. makers, makers, makers

41. meet the maker:

43. industrialization of the
maker movement

45. THE #1 PRODUCT NURSERY
PRE-ORDER BECOMES THE STANDARD
G L A S S E F F E C T

47. world of the Makers:
play with production on the shop floor

52. The third industrial revolution:
world of DIY/P2P
world of the Makers
world of Personal Technology

53. where are we now?
53

54. four layers of personal technology
54
PEOPLE
INTERNET
AI
SOCIAL
CLOUD
“Voice to Data”
PEOPLE
INTERNET
INTELLIGENCE
2000 2008 2016 2024
From Apps!
to Big Data
From Synchronous!
to A-synchronous
Copyright Raimo van der Klein
SENSORS BIG DATA
“Content to Context”
“UX to AI”
From Services!
to Agents
CONTEXT

55. smartphone is
optimized for content consumption
55

56. 56http://weneverlookup.tumblr.com/

57. four layers of personal technology
57
PEOPLE
INTERNET
AI
SOCIAL
CLOUD
“Voice to Data”
PEOPLE
INTERNET
INTELLIGENCE
2000 2008 2016 2024
From Apps!
to Big Data
From Synchronous!
to A-synchronous
Copyright Raimo van der Klein
SENSORS BIG DATA
“Content to Context”
“UX to AI”
From Services!
to Agents
CONTEXT

58. now we need new
hardware to make live easier
58

59. 59
Google Glass
G L A S S E F F E C T

60. G L A S S E F F E C T 60
EAZE
Google Glass payments

61. 61
Nymi band by Bionym

62. 62
TellSpec

63. 63
Intel Mimo

64. 64
Amazon Dash

66. NEST

67. Boston Dynamics

68. 68
Driverless Cars
Google

69. 1st wave.
SOCIAL
(PEOPLE)
2nd wave
CLOUD
(INTERNET)
3rd wave
BIG DATA
(CONTEXT)
the 4th layer: intelligence
69
ME

70. 70
PEOPLE
INTERNET
SENSORS
AI
SOCIAL
CLOUD
BIG DATA
“Voice to Data”
“Content to Context”
“UX to AI”
PEOPLE
INTERNET
CONTEXT
INTELLIGENCE
2000 2008 2016 2024
From Apps!
to Big Data
From Services!
to Agents
From Synchronous!
to A-synchronous
four layers of personal technology

71. 71

72. 72

73. technology gets you
in the „context” of your customer
!
#context-aware #predictive #precognition
73

74. World of Personal Technology:
make shopping frictionless

75. „Show up, Wise up, Speed up”
75
Peter Fitzgerald, Sales Director, Google UK

76. „Show up, Wise up, Speed up”
76
Peter Fitzgerald, Sales Director, Google UK
context
intelligence
real-time

77. 77
ENVIRONMENT
SOCIAL
(WHO?)
FRIENDS
STRANGERS
ACTIVITIES
AGENDA
VERBS
PHYSIOLOGICAL
BODY
QUANTIFIED SELF
ME
BELIEFS
INTENTIONS
INTERESTS
VIRTUAL
PRESENCE
FACEBOOK
TWITTER
WHATSAPP
SPATIO
TEMPORAL
LOCATION
TIME
make a digital copy of
your customer’s real-time context
WEATHER
SOUND LEVELS

78. Tips to create contextual
datapoints
78

79. create benefits to share identity
79

81. be trusted with personal data
81

82. Beacons(BLE)
iBeacons

83. instore tracking

84. Estimote beacons
G L A S S E F F E C T

85. !
Indooratlas

86. conclusion:
become an enabler(new role)
play with production on the shop floor
make shopping frictionless

87. thank you
!
raimo@vanderkleinproductions.com