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Raimo van der Klein
@rhymo
Future of Retail
how intention is fulfilled
NOSHEMA Nokia KPN Layar
Raimo van der Klein
@rhymo
PRAXIS
Future of Retail
how intention is fulfilled
The last industrial revolution was
dominated by supply
Google show me production
mass, mass, mass
scale, scale, scale
Brands were incapable to listen
on such a large scale..
technology makes it possible
to „listen” on a large scale
MADE IN AMSTERDAM - VERTROUWELIJK
now we are entering a third
industrial revolution..
14
Jeremy Rifkin
MADE IN AMSTERDAM - VERTROUWELIJK
„makers” start „listening” again..
AUTOMATIC PRINTING PRESS ELECTRICAL COMMUNICATION
STEAM POWERED ENGINE OIL POWERED COMBUSTION ENGINE
19th century 20th century
CAPITALIST MANAGEMENT CONSULTANT
PATRIARCHIAL HIERARCHIAL
CONSUME MASS CONSUMPTION
Jeremy Rifkin
INTERNET
RENEWABLE ENERGY
21st century
MAKER
LATERAL
PROSUMER
The third industrial revolution:
world of DIY/P2P
world of the Makers
world of Personal Technology
The third industrial revolution:
world of DIY/P2P
world of the Makers
world of Personal Technology
DIY Retail
Etsy, eBay
DIY Real Estate
Airbnb
DIY Events & Parties
Meetup
DIY Education
Khan, Ed-X, !
Coursera, Udacity, !
ShowMe!
MOOC-list.com
I LEARN WHAT I WANT/NEED
80+ UNIVERSITIES & INTITUTIONS
G L A S S E F F E C T
DIY Bio
BioCurious Open PCR
DIY Water
Slingshot
DIY Food
Urban Vertical Farming
DIY Pharma
Chemputer 3D pill printer
DIY Drones
3D Robotics
DIY Finance
Bitcoin
DIY Health (Quantified Self)
Little Devices (MIT)
MC10
uBiome
world of DIY/P2P:
become an enabler(new role)
identity
31Shopping 2020: Future touch points
32
community curator
platform provider
Shopping 2020: Future touch points
33
community curator
platform provider
Shopping 2020: Future touch points
retailer managing the community
on a human scale
capture intentions of the community
by using modern tools
34Shopping 2020: Future touch points
35
Hutspot
Amsterdam
36
community curator
platform provider
Shopping 2020: Future touch points
pure enabling sellers and buyers
no curation
focus on transaction & processes
specialization in discover/filtering/search
37Shopping 2020: Future touch points
Peerby
Share economy
G L A S S E F F E C T
The third industrial revolution:
world of DIY/P2P
world of the Makers
world of Personal Technology
makers, makers, makers
meet the maker:
industrialization of the
maker movement
THE #1 PRODUCT NURSERY
PRE-ORDER BECOMES THE STANDARD
G L A S S E F F E C T
world of the Makers:
play with production on the shop floor
The third industrial revolution:
world of DIY/P2P
world of the Makers
world of Personal Technology
where are we now?
53
four layers of personal technology
54
PEOPLE
INTERNET
AI
SOCIAL
CLOUD
“Voice to Data”
PEOPLE
INTERNET
INTELLIGENCE
2000 2008 2016 2024
From Apps!
to Big Data
From Synchronous!
to A-synchronous
Copyright Raimo van der Klein
SENSORS BIG DATA
“Content to Context”
“UX to AI”
From Services!
to Agents
CONTEXT
smartphone is
optimized for content consumption
55
56http://weneverlookup.tumblr.com/
four layers of personal technology
57
PEOPLE
INTERNET
AI
SOCIAL
CLOUD
“Voice to Data”
PEOPLE
INTERNET
INTELLIGENCE
2000 2008 2016 2024
From Apps!
to Big Data
From Synchronous!
to A-synchronous
Copyright Raimo van der Klein
SENSORS BIG DATA
“Content to Context”
“UX to AI”
From Services!
to Agents
CONTEXT
now we need new
hardware to make live easier
58
59
Google Glass
G L A S S E F F E C T
G L A S S E F F E C T 60
EAZE
Google Glass payments
61
Nymi band by Bionym
62
TellSpec
63
Intel Mimo
64
Amazon Dash
NEST
Boston Dynamics
68
Driverless Cars
Google
1st wave.
SOCIAL
(PEOPLE)
2nd wave
CLOUD
(INTERNET)
3rd wave
BIG DATA
(CONTEXT)
the 4th layer: intelligence
69
ME
70
PEOPLE
INTERNET
SENSORS
AI
SOCIAL
CLOUD
BIG DATA
“Voice to Data”
“Content to Context”
“UX to AI”
PEOPLE
INTERNET
CONTEXT
INTELLIGENCE
2000 2008 2016 2024
From Apps!
to Big Data
From Services!
to Agents
From Synchronous!
to A-synchronous
four layers of personal technology
71
72
technology gets you
in the „context” of your customer
!
#context-aware #predictive #precognition
73
World of Personal Technology:
make shopping frictionless
„Show up, Wise up, Speed up”
75
Peter Fitzgerald, Sales Director, Google UK
„Show up, Wise up, Speed up”
76
Peter Fitzgerald, Sales Director, Google UK
context
intelligence
real-time
77
ENVIRONMENT
SOCIAL
(WHO?)
FRIENDS
STRANGERS
ACTIVITIES
AGENDA
VERBS
PHYSIOLOGICAL
BODY
QUANTIFIED SELF
ME
BELIEFS
INTENTIONS
INTERESTS
VIRTUAL
PRESENCE
FACEBOOK
TWITTER
WHATSAPP
SPATIO
TEMPORAL
LOCATION
TIME
make a digital copy of
your customer’s real-time context
WEATHER
SOUND LEVELS
Tips to create contextual
datapoints
78
create benefits to share identity
79
be trusted with personal data
81
Beacons(BLE)
iBeacons
instore tracking
Estimote beacons
G L A S S E F F E C T
!
Indooratlas
conclusion:
become an enabler(new role)
play with production on the shop floor
make shopping frictionless
thank you
!
raimo@vanderkleinproductions.com

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