SlideShare a Scribd company logo
Forget
disruption
it’s time for
Transformation
Dado Van Peteghem
@dadovanpeteghem
Duval Union Consulting
founding partner
@dadovanpeteghem
Connected (internet)
Social
Digital
Analogue
Mobile
The Speed of Change…
I skipped 50 slides about
@dadovanpeteghem
Uber, Airbnb, Tesla, …
@dadovanpeteghem
@dadovanpeteghem
We are focussing too much on
'disruption'
VENTURE
CAPITAL
@dadovanpeteghem
GLOBAL
SCALE
Disruptors play
a totally different game….
DIGITAL BY
DEFAULT
@dadovanpeteghem
Years from founding to $1B valuation
98
86
24
8
6
3
1
PRADA
HARLEY
DAVIDSON
NIKE
PAYPAL
EVERNOTE
TWITTER
INSTACART
We are overhyping
@dadovanpeteghem #DF2015
Silicon Valley
@dadovanpeteghem
but watching Messi everyday

won't make you a great player…
You can
be inspired…
@dadovanpeteghem
Hitting
the
ball
will
We need to
@dadovanpeteghem
start doing things.
"But we already have a plan!"
We need to
@dadovanpeteghem
do more.
Digital
Transformation
A model to master
digital disruption.
@dadovanpeteghem
digitaltransformationbook.com
@dadovanpeteghem
Why should you
transform?
@dadovanpeteghem
70
1960 2025
Over the last 50 years,
the average lifespan of
companies shrunk from
60 to 18 years.
S&P 500 - Standard&Poor’s
15
1. TO SURVIVE
@dadovanpeteghem
2. TO BECOME EFFICIENT
@dadovanpeteghem
2. TO BECOME EFFICIENT
@dadovanpeteghem
3. TO ATTRACT TALENT
@dadovanpeteghem
3. TO ATTRACT TALENT
@dadovanpeteghem
What needs to
be transformed?
INFRASTRUCTURE
The 7 layers of
Digital Transformation
Know where to start…
@dadovanpeteghem
CITIZEN

EXPERIENCE
LEADERSHIP &

CAPABILITIES
PROCESSES
ORGANIZATION
BUSINESS
MODEL
CULTURE
Indicate where you are hurt most.
@dadovanpeteghem
Tackle that one first.
To know where to start…
@dadovanpeteghem
How can you
transform?
@dadovanpeteghem
1. Forget ideas
Start solving problems
CITIZEN

EXPERIENCE
SO HOW
ABOUT
VIRTUAL
REALITY?
@dadovanpeteghem
Stop looking at technology
WHAT CAN
WE DO
WITH
BEACONS?
SHOULDN’T
WE
USE
DRONES?
DON’T WE
NEED A
MOBILE
APP?
@dadovanpeteghem
Stop looking for ideas
@dadovanpeteghem
If your idea failed, it’s
because it didn’t solve an
important problem for a
large enough audience
@dadovanpeteghem
Start solving problems
@dadovanpeteghem
Problem Transformation Canvas
PROBLEM
EMOTIONS
SOLUTION
FUNCTIONS
PRODUCT OR SERVICE
CHANGE CURRENCY
(benefits)
TECHNOLOGY
What problem are we solving
and for who?
What are the basic emotions that problem
and solution are addressing?
What is the overall solution
that would fix this problem?
What are the different functions
a customer would expect this
solution to have?
What could eventually be the
product or service that we are
selling?
What technology is most suited
and relevant to build this?
What are the benefits and
are they strong enough to
have people change their
preference?
@dadovanpeteghem
digital

First
digital

Only>
It’s time to become 

DIGITAL BY DEFAULT
@dadovanpeteghem
2. Involve everyone
Intrapreneurship
CULTURE
@dadovanpeteghem
FROM
day-to-day
zombification
TO
creating
momentum
@dadovanpeteghem
Everybody can have your 

“one million dollar”
solution
@dadovanpeteghem
Imagine that Sony
didn’t let Ken Kutaragi
work on its idea…
@dadovanpeteghem
@dadovanpeteghem
Or that Google
didn’t let Paul Buchheit
work on its idea…
@dadovanpeteghem #DF2015
@dadovanpeteghem
In 1975, this Kodak employee
invented the digital camera.
His bosses made him hide it.
@dadovanpeteghem
You need a culture that
stimulates & rewards
employees to think like
intrapreneurs.
@dadovanpeteghem
Disproportionate
autonomy
is what people
need to succeed
@dadovanpeteghem kickbox.adobe.com
@dadovanpeteghem
3. Disrupt your business model
before somebody else does
BUSINESS
MODEL
@dadovanpeteghem
If we don’t create the
thing that kills Facebook,
someone else will.
“Embracing change” isn’t enough.
It has to be so hardwired into who
we are that even talking about it
seems redundant.
The internet is not a friendly place.
Things that don’t stay relevant don’t
even get the luxury of leaving ruins.
They disappear.
Facebook Little Red BookFacebook Little Red Book
@dadovanpeteghem
10
HYPER
DISRUPTIVE
BUSINESS
MODELS
Subscription
Model
Freemium
Model
Free
Model
Market
Place
Access over
Ownership
Hyper MarketExperience
The
Pyramid
On
Demand
The
Ecosystem
HELLOFRESH DROPBOX
FACEBOOK
ALIBABA
ZIPCAR
ZALANDOTESLA
AMAZON
UBER
APPLE
@dadovanpeteghem
@dadovanpeteghem
gouvernement.fr/en/partnership-between-the-state-and-cisco-the-american-ceo-who-chose-france
They want to achieve 3 goals:
1. Educate 200K people 

in 3 years for digital roles.
2. Pilot a smart city project 

in a French city.
3. Support digital innovation
through $100M in investments
in French start-ups by Cisco.
The French government has partnered with Cisco to try 

to become the European leader in Digital Transformation.
pr.huawei.com/en/news/hw-443315-promotedigitaltransformation
The Spanish government is partnering with Huawei to improve its digital 

transformation efforts and stimulate Spanish companies to help develop smart cities.
@dadovanpeteghem
4. Digital in the core
of your organization
ORGANIZATION
@dadovanpeteghem
From Digital on the side
@dadovanpeteghem
To Digital in the core
@dadovanpeteghem
Communication
Customercare
Sales
HR
…
DigitalMarketing Digital Transformation
Communicatoin
Customercare
Sales
HR
…
@dadovanpeteghem
Go for garage innovation
TRANSFORMATION ACCELERATIONDISRUPTION
@dadovanpeteghem
Build garages
Participate in garages
Buy garages
@dadovanpeteghem
G

O

O

G

L

E
GOOGLE CAPITAL
GOOGLE VENTURES
GOOGLE X
@dadovanpeteghem
Build garages
Participate in garages
Buy garages
@dadovanpeteghem
@dadovanpeteghem #DF2015
bmwstartupgarage.com
@dadovanpeteghem
Build garages
Participate in garages
Buy garages
@dadovanpeteghem
Ahold buys
Bol.com for
350 million
euro: ‘logical
acquisition’
@dadovanpeteghem
5. Ship it!
Seriously, ship it!
PROCESSES
@dadovanpeteghem
We plan for 2020
while we could
be in trouble by 2017
@dadovanpeteghem
WHO
ARE
WE
TODAY?
WHO
DO WE WANT
TO BE
BY 2020?
90 DAYS SPRINTS
HORIZON VISION
TOMORROW STRATEGY
Do you have a future 2020 vision on how
digital is transforming your service and
how you need to act upon that?
Transformation Mission
Think about your future
role, citizens, challenges, …
If you would rebuild the service from
scratch, what would it look like?
@dadovanpeteghem
THE
QUICK
SHALL
INHERIT
THE
EARTH
Fast is better than slow.
While slow is adding
unnecessary
embellishments, fast is out
in the world.

And that means fast can
learn from experience while
slow can only theorize.
Those who ship quickly can
improve quickly.
So fast doesn’t just win the
race. It gets a head start for
the next one.
Facebook Little Red Book
@dadovanpeteghem
FROM
maximum
validated
product
TO
minimum
viable
product
corporates disruptors
@dadovanpeteghem
“If you are not
embarrassed by the
first version of your
product, you’ve
launched too late.”
Reid Hoffman
Co-founder LinkedIn / VC
@dadovanpeteghem
REALIZE QUICK WINS
IN THE FIRST 90 DAYS
GO PAPERLESS :-)
bmwi.de/EN/Topics/Technology/digital-agenda.html
1. Digital Infrastructure
2. Digital economy & workplace
3. Innovative public administration
4. Shaping digital environments in society
5. Transformation in education, science,
research, culture and media.
6. Online security, protection and trust.
7. Integration of the Digital Agenda in the
European/International context.
Germany’s 7 point Digital Agenda for 2017
@dadovanpeteghem
6. Digital Leadership
Bring digital IQ in the board
LEADERSHIP &
CAPABILITIES
@dadovanpeteghem
“If you can't understand the new world
of digital, fire yourself.
Build an executive team that is digital-
first. Make sure there is a techie on the
board of directors.
If the board has a low digital IQ,
the company will have a low digital IQ”
George Colony
CEO Forrester Research
@dadovanpeteghem
Members of Disney’s Board
Jack Dorsey (CEO, Twitter)
Sheryl Sandberg (COO, Facebook)
Orin Smith (CEO, Starbucks)
Former members:
Steve Jobs (CEO, Apple)
Judy Estrin (former CTO, Cisco)
@dadovanpeteghem #DF2015
Smart
London
Board
External specialists
@dadovanpeteghem
+ Internal Leader
"The Chief Digital Officer"
@dadovanpeteghem
Atif Rafiq, former
Amazon and Yahoo
executive. Now CDO of
McDonald’s since 2013.
“Our objective is to be
ready to move at the
pace consumers are.”
@dadovanpeteghem
McDonald’s has a Digital Transformation
Team with people coming from Facebook,
Yahoo, Microsoft, PayPal, AOL and various
other tech companies.
The team is set to
grow to 200+
employees within the
next year.
@dadovanpeteghem
Rachel Haot became the CDO
of New York City in 2011, but
after surpassing every
target, she became CDO of
New York State and won the
CDO of the Year 2014 Award.
“Our digital goals are
using innovation to
better serve constituents
and using technology to
drive the economy.”
@dadovanpeteghem
INSIDE OBAMA’S STEALTH STARTUP
President Obama has quietly recruited top tech
talent from the likes of Google and Facebook.
Their mission: to reboot how government
@dadovanpeteghem
TODD PARK HAS JUST 18 MONTHS
- UNTIL THE OBAMA ADMINISTRATION ENDS -
TO RECRUIT A TECH CORPS OF 500.
“WHAT WE REALIZED

WAS, THIS COULD BE A

RECIPE FOR

SOMETHING LARGER,”

THE PRESIDENT

EXPLAINS. IF THE TECH

TEAM SUCCEEDS, IT

COULD TRANSFORM

AMERICANS’

ATTITUDES ABOUT
GOVERNMENT.
The Australian Government is hiring 

for its Digital Transformation Office
A government that is getting closer to its people.
@dadovanpeteghem
The role of
communication?
@dadovanpeteghem
Becoming a
"Glass house"
Internally & Externally
@dadovanpeteghem
@dadovanpeteghem
@dadovanpeteghem
7. Introduce agile platforms
Replace the lagging systems.
INFRASTRUCTURE
@dadovanpeteghem
FROM
lagging
fixed
outdated
expensive
super-large
TO
agile
cloud-based
user friendly
inexpensive
custom
@dadovanpeteghem
AGILE TOOLS
Google Apps
Showpad
Skype 

for Business
Slack
…
Teamleader
INFRASTRUCTURE
The 7 layers of
Digital Transformation
Know where to start…
@dadovanpeteghem
CITIZEN

EXPERIENCE
LEADERSHIP &

CAPABILITIES
PROCESSES
ORGANIZATION
BUSINESS
MODEL
CULTURE
@dadovanpeteghem
We are in
digital kindergarten…
We ain’t seen
nothing yet.
@dadovanpeteghem
Start your transformation
The time is now.
1. Forget ideas, start solving problems
2. Involve everyone
3. Disrupt your own business model
4. Bring digital in the core of your organisation
5. Ship it: a horizon vision and a tomorrow strategy
6. Install digital leadership
7. Introduce agile platforms
@dadovanpeteghem
GO ALL-IN
dado.vanpeteghem
@duvalunion.com
Duval Union Consulting
founding partner
@dadovanpeteghem

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