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DIGITAL TRANSFORMATION
IN 50 SOUNDBITES
“	

” 	

Quotes from The New Reality interviews
Having a digital strategy will
soon look as ridiculous as
having an electricity strategy
Kay Boycott, CEO, Asthma UK
“ 	

Credit: Filterforge
“
Tech puts power into
people’s hands and
has the potential to
change both
attitudes and lives”
Nigel Kershaw, Big Issue,
Executive chairman
“ 	

Credit: Purplemattfish
You don’t have to do
it the way you’ve
always done it -
there’s better,
quicker, cheaper
options to look at”
Senior spokesperson, GDS
“ 	

Credit: Torley
Is digital just a better,
way of communicating?
Or are there more
fundamental issues
about power,
ownership, decision-
making, participation
and co-production?
Steve Ford, CEO, Parkinson’s UK
“
It can’t be done to
people. Unless
people feel that
they own it, then it
can’t be successful”
Helena Raven, NSPCC
“ 	

Credit: Rawpixel
If there was one
thing we could
change - it would
be for CEOs to be
braver and more
open”
Vicky Browning, Director,
CharityComms
“ 	

Credit: Play Crackthesky
Just relying on a
generational shift
will take a long
time. We can’t wait
that long”
Gareth Ellis-Williams,
Head of digital,
Prostate Cancer UK
“ 	

Credit: Pedro Ribiero Simoes
You have to start
from the point of
view that no-one
cares”
Adam Gee, Channel 4
shrug
“ 	

Credit: theryanschubert
This is Service
transformation -
partly enabled by
digital – not digital
transformation”
Sarah Prag,
Digital transformation coach
“ 	

Credit: Wojciech Staszczyk
This isn’t a waste
of money, it’s the
necessary cost of
change”
Edward Humphrey,
Director of Digital, BFI
“ 	

Credit: Wikimedia
"Gen Z value
honesty,
transparency and
have a very direct
relationship with
brands.”
Hannah Scurfield,
Research Director, Intel
“ 	

Credit: Brad Flickinger
The sector is too
complacent about
the new, more
digital entrants”
Karl Wilding, Director of
Public Policy, NCVO
“
As digital natives
grow up and enter
the workforce it’s
going to be
increasingly odd for
those skills to be in
silos”
Vicky Browning, Director,
CharityComms
“ 	

Credit: Your Don
19 c chimneys
Jonathan Simmons, Zone
The only comparable time to this is
the industrial revolution”
“ 	

Credit: Hartmann_Maschinenhalle
It’s as important to
figure out right now
what you should
stop doing digitally
as well as what you
should start doing”
Owen Pringle,
Director, Therein
“ 	

Credit: bk_
It’s all about
combining 
enthusiasm and
realism…
and don’t be
condescending”
Jess Abelscoft, Gingerbread
“ 	

Credit: Mightyboy Brian
Your CEO IS your
Head of Digital”
Jonathan Simmons,
CXO, Zone
“ 	

Credit: Keepcalm-o-matic
Data is the new oil”
Clive Humby
“
In 5 years it may be
disappointing how
little will change
across the sector.
There will be a long
tail of can’ts, won’ts,
and can’t affords.
Karl Wilding, NCVO
“ 	

Credit: Jez Arnold
In successful
transformation a lot of
changes aren’t about
asking for new
money… but spending
it differently”
Owen Pringle, Therein
“ 	

Credit: Mohtj
It’s all about
leadership. It’s as
simple as
that. Simple answer,
difficult solution”
Vicky Browning, Director,
CharityComms
“ 	

Credit: Atosorigin
Digital media
policy should
broadly be about
what you can do
rather than what
you can’t”
Roly Keating, CEO
British Library
“ 	

Credit: Osterhas
"We’re trying to
create bottom up
change - and it is
working - but it’s not
fast enough
Frankie Wicks,
Digital Delivery Manager, RSPB
“ 	

Credit: Horiavarlan
We need
leadership that’s
playing to win
rather than playing
not to lose"
Jon Alexander,
New Citizenship Project
“ 	

Credit: U.S. Army
Find the real leaders
in an organisation.
Work with them and
you can grow
something good."
Jon Alexander,
New Citizenship Project
“ 	

Credit: Pam Hataitai
HR has a unique role
to play – but it’s
currently under
delivering because
people don’t see how
important it is in this
transformation”
Owen Pringle, Director, Therein
“ 	

Credit: Grow3
“It’s so pivotal
to our future
that we need to
put more
resources
behind it"
Beth Thoren, RSPB
“ 	

Credit: Pixabay
How do we turn all this
sector talk into sector action?”
Emma Thomas, former CEO,
Youthnet
“ 	

Credit: Marc Wathieu
Grant funding may
be dropping but
there’s actually more
opportunities and
more funders”
Daniel Wilson, Big Issue Invest
“ 	

Credit: Sirqitous
There’s a growing
appetite… but at the
moment I don’t think
we’re at the hungry
stage consistently
across the sector yet”
Zoe Amar,
Digital marketing consultant
“ 	

Credit Jack Fiallos
"I don’t think
there’s a space
for charities to
come together
and innovate”
Jon Kingsbury,
Head of Digital Economy,
Knowledge Transfer Network
“ 	

Credit: Carlos Maya
Get a bunch of
smart people in a
room and generate
some new ideas”
Steve Rogers,
Director EMEA, Google
“ 	

Credit: Gruff Ywain
"This is the challenge for the
charitable sector - the
potential need to redesign
their own organisations at
the same time as changing
the way they deliver
services to end users"
Baroness Martha Lane Fox
“ 	

Credit: R van Eldwijk
Collaborate -
share your code,
share your plans,
share content,
share resources”
Ed Humphrey,
Director of Digital, BFI
“ 	

Credit: F-R-A-N-K
Create an umbrella
that protects people
and let them
experiment with
trying to break your
business.”
Jonathan Kingsbury,
Knowledge Transfer Network
“ 	

Credit: Unsplash
In GDS - the single
biggest thing was
saying that it was
going to be user
centred not
Government
centred”
Senior GDS spokesperson
“
We need:
more people
doing digital,
fewer people in
the digital team”
Amanda Neylon,
Head of Digital,
Macmillan Cancer Support
“
Lots of charities
don’t empower
their digital
leaders to be
strategic”
Laila Takeh, CMO, Raising IT
“ 	

Credit: Dean Hochman
You can get a
Harvard education
for free. That’s the
disruption which is
making the biggest
difference.”
Nigel Kershaw, Big Issue
“
I would find it difficult
to find an area of our
business where
there’s not potential
for technology to
improve what we do"
Simon Gillespie, CEO, British
Heart Foundation
“ 	

Credit: Woolydear
Do we really need
more hospitals and
people in school
buildings? We
should rethink the
resources in our own
communities.
Annika Small, Nominet Trust
“ 	

Credit: Wikimedia
The pace of change
will accelerate, and the
impact of that change
will be more far
reaching than it’s
possible to imagine"
Jon Davie, Zone
“
“In terms of
leadership,
there’s an awful
lot of “me too"
Sophie Walpole,
Digital consultant, Blue Amber
“
Charity people are just
nicer than elsewhere.
That’s great - but it
does mean that there’s
a lot of decisions by
committee”
Rosie Slater,
British Red Cross
“ 	

Credit: Wikimedia
Find one problem
and put enough
effort into fixing
that. Then move
on to the next”
Bob Barbour, Shelter
“	

Credit: Dan Claudiu Gavril
We need more
experiments that
dismantle the barriers
between services,
volunteer and
fundraising. If we did
what might we
achieve?”
Helen Goulden, Director, Nesta
“ 	

Credit: Unsplash
Be crystal clear on
how important it is to
your business model,
and then be relentless
about trying to change
digital capability"
Kay Boycott, CEO, Asthma Uk
“ 	

Credit: Wlodi
The best
technologies are
the ones that you
stop noticing”
Chris Thorn,
British Heart Foundation
“ 	

Credit: Riverap1
We haven’t begun
to scratch the
surface of how tech
will affect
everything”
Annika Small, former CEO,
Nominet Trust
“ 	

Credit: Wikimedia
This is not just a question of changing
skillset. It is a changing of mindset.
Julie Dodd, Author of the New Reality
“
Thank
you
JulieDodd
thenewreality.info
#NewReality
julie@digitalforgood.co.uk@

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Digital transformation in 50 soundbites

  • 1. DIGITAL TRANSFORMATION IN 50 SOUNDBITES “ ” Quotes from The New Reality interviews
  • 2. Having a digital strategy will soon look as ridiculous as having an electricity strategy Kay Boycott, CEO, Asthma UK “ Credit: Filterforge “
  • 3. Tech puts power into people’s hands and has the potential to change both attitudes and lives” Nigel Kershaw, Big Issue, Executive chairman “ Credit: Purplemattfish
  • 4. You don’t have to do it the way you’ve always done it - there’s better, quicker, cheaper options to look at” Senior spokesperson, GDS “ Credit: Torley
  • 5. Is digital just a better, way of communicating? Or are there more fundamental issues about power, ownership, decision- making, participation and co-production? Steve Ford, CEO, Parkinson’s UK “
  • 6. It can’t be done to people. Unless people feel that they own it, then it can’t be successful” Helena Raven, NSPCC “ Credit: Rawpixel
  • 7. If there was one thing we could change - it would be for CEOs to be braver and more open” Vicky Browning, Director, CharityComms “ Credit: Play Crackthesky
  • 8. Just relying on a generational shift will take a long time. We can’t wait that long” Gareth Ellis-Williams, Head of digital, Prostate Cancer UK “ Credit: Pedro Ribiero Simoes
  • 9. You have to start from the point of view that no-one cares” Adam Gee, Channel 4 shrug “ Credit: theryanschubert
  • 10. This is Service transformation - partly enabled by digital – not digital transformation” Sarah Prag, Digital transformation coach “ Credit: Wojciech Staszczyk
  • 11. This isn’t a waste of money, it’s the necessary cost of change” Edward Humphrey, Director of Digital, BFI “ Credit: Wikimedia
  • 12. "Gen Z value honesty, transparency and have a very direct relationship with brands.” Hannah Scurfield, Research Director, Intel “ Credit: Brad Flickinger
  • 13. The sector is too complacent about the new, more digital entrants” Karl Wilding, Director of Public Policy, NCVO “
  • 14. As digital natives grow up and enter the workforce it’s going to be increasingly odd for those skills to be in silos” Vicky Browning, Director, CharityComms “ Credit: Your Don
  • 15. 19 c chimneys Jonathan Simmons, Zone The only comparable time to this is the industrial revolution” “ Credit: Hartmann_Maschinenhalle
  • 16. It’s as important to figure out right now what you should stop doing digitally as well as what you should start doing” Owen Pringle, Director, Therein “ Credit: bk_
  • 17. It’s all about combining  enthusiasm and realism… and don’t be condescending” Jess Abelscoft, Gingerbread “ Credit: Mightyboy Brian
  • 18. Your CEO IS your Head of Digital” Jonathan Simmons, CXO, Zone “ Credit: Keepcalm-o-matic
  • 19. Data is the new oil” Clive Humby “
  • 20. In 5 years it may be disappointing how little will change across the sector. There will be a long tail of can’ts, won’ts, and can’t affords. Karl Wilding, NCVO “ Credit: Jez Arnold
  • 21. In successful transformation a lot of changes aren’t about asking for new money… but spending it differently” Owen Pringle, Therein “ Credit: Mohtj
  • 22. It’s all about leadership. It’s as simple as that. Simple answer, difficult solution” Vicky Browning, Director, CharityComms “ Credit: Atosorigin
  • 23. Digital media policy should broadly be about what you can do rather than what you can’t” Roly Keating, CEO British Library “ Credit: Osterhas
  • 24. "We’re trying to create bottom up change - and it is working - but it’s not fast enough Frankie Wicks, Digital Delivery Manager, RSPB “ Credit: Horiavarlan
  • 25. We need leadership that’s playing to win rather than playing not to lose" Jon Alexander, New Citizenship Project “ Credit: U.S. Army
  • 26. Find the real leaders in an organisation. Work with them and you can grow something good." Jon Alexander, New Citizenship Project “ Credit: Pam Hataitai
  • 27. HR has a unique role to play – but it’s currently under delivering because people don’t see how important it is in this transformation” Owen Pringle, Director, Therein “ Credit: Grow3
  • 28. “It’s so pivotal to our future that we need to put more resources behind it" Beth Thoren, RSPB “ Credit: Pixabay
  • 29. How do we turn all this sector talk into sector action?” Emma Thomas, former CEO, Youthnet “ Credit: Marc Wathieu
  • 30. Grant funding may be dropping but there’s actually more opportunities and more funders” Daniel Wilson, Big Issue Invest “ Credit: Sirqitous
  • 31. There’s a growing appetite… but at the moment I don’t think we’re at the hungry stage consistently across the sector yet” Zoe Amar, Digital marketing consultant “ Credit Jack Fiallos
  • 32. "I don’t think there’s a space for charities to come together and innovate” Jon Kingsbury, Head of Digital Economy, Knowledge Transfer Network “ Credit: Carlos Maya
  • 33. Get a bunch of smart people in a room and generate some new ideas” Steve Rogers, Director EMEA, Google “ Credit: Gruff Ywain
  • 34. "This is the challenge for the charitable sector - the potential need to redesign their own organisations at the same time as changing the way they deliver services to end users" Baroness Martha Lane Fox “ Credit: R van Eldwijk
  • 35. Collaborate - share your code, share your plans, share content, share resources” Ed Humphrey, Director of Digital, BFI “ Credit: F-R-A-N-K
  • 36. Create an umbrella that protects people and let them experiment with trying to break your business.” Jonathan Kingsbury, Knowledge Transfer Network “ Credit: Unsplash
  • 37. In GDS - the single biggest thing was saying that it was going to be user centred not Government centred” Senior GDS spokesperson “
  • 38. We need: more people doing digital, fewer people in the digital team” Amanda Neylon, Head of Digital, Macmillan Cancer Support “
  • 39. Lots of charities don’t empower their digital leaders to be strategic” Laila Takeh, CMO, Raising IT “ Credit: Dean Hochman
  • 40. You can get a Harvard education for free. That’s the disruption which is making the biggest difference.” Nigel Kershaw, Big Issue “
  • 41. I would find it difficult to find an area of our business where there’s not potential for technology to improve what we do" Simon Gillespie, CEO, British Heart Foundation “ Credit: Woolydear
  • 42. Do we really need more hospitals and people in school buildings? We should rethink the resources in our own communities. Annika Small, Nominet Trust “ Credit: Wikimedia
  • 43. The pace of change will accelerate, and the impact of that change will be more far reaching than it’s possible to imagine" Jon Davie, Zone “
  • 44. “In terms of leadership, there’s an awful lot of “me too" Sophie Walpole, Digital consultant, Blue Amber “
  • 45. Charity people are just nicer than elsewhere. That’s great - but it does mean that there’s a lot of decisions by committee” Rosie Slater, British Red Cross “ Credit: Wikimedia
  • 46. Find one problem and put enough effort into fixing that. Then move on to the next” Bob Barbour, Shelter “ Credit: Dan Claudiu Gavril
  • 47. We need more experiments that dismantle the barriers between services, volunteer and fundraising. If we did what might we achieve?” Helen Goulden, Director, Nesta “ Credit: Unsplash
  • 48. Be crystal clear on how important it is to your business model, and then be relentless about trying to change digital capability" Kay Boycott, CEO, Asthma Uk “ Credit: Wlodi
  • 49. The best technologies are the ones that you stop noticing” Chris Thorn, British Heart Foundation “ Credit: Riverap1
  • 50. We haven’t begun to scratch the surface of how tech will affect everything” Annika Small, former CEO, Nominet Trust “ Credit: Wikimedia
  • 51. This is not just a question of changing skillset. It is a changing of mindset. Julie Dodd, Author of the New Reality “