An introduction to the services and thinking of Wakhra Studios, a digital agency that is looking to create innovative and engaging content. We specialize in digital marketing, animation, Digital OOH (Augmented Reality, Projection Mapping, etc) and Experience Design. So feel free to contact us at info@wakhra.pk

2. wa k h r a s ay s :
Our goal is to make brands standout from
the crowd by creating innovative
and engaging content!

3. { who we are }

4. INNOVATION
HONESTY
QUALITY
{ who we are }
We are a new age digital media agency that
believes the future of digital media is the
intersection of online and the real world.
Through a commitment to Honesty,
Innovation and Quality we believe that we
will always deliver a memorable product
to our clients.

5. { wakhra methodology }

6. DIGITAL STRATEGY GOALS
establish attract engage

7. CREATE CONTENT TO MAXIMIZE
WORD OF MOUTH
sustainable
positioning
Source: WOMMA and AC Nielson
Create
Evangelists
Create
content
to be
champion
1
2
3 4
5
6
Identify
channels to
target
Create
Customer
Engagement
Create
Brand
Community
90% of people
trust WOM
54% of sales
occur through
WOM!
9/10 WOM
conversations
happen offline

8. Elements of Virality
why things catch on
s t e p p s
social
currency
Source: Contagious: Why things catch on by Jonah Berger
stories
to tell
practical
value
public
behavior
emotional
content
trigger
the idea

9. content is king
Short Attention Span
fresh & humorous content
Content to be easily refreshed
personalization differentiated positioning
engagement with brand user generated content

10. YOU CAN’T SAY EVERYTHING AT ONCE
the more informative your content is, the less viral it is.
.02 .03 .04 .05 .06 .07
0 1 2 3 4 5
Total Views (m)
persuasiveness ( % )
Source: Ad Virality and Ad Persuasiveness, Tucker (2011)
Effect of video ad exposure
lower c.i.
upper c.i.

11. { our service s }

12. { our services }
d igital marketing
d igital o.o.h.
a nimation arts
e xperience design

13. Whether it is marketing through
social media or Google AdWords,
we make content/campaigns that
customers want to click on and
engage with.
This approach results in a higher
R.O.I. for our clients and for their
brand equity to increase .
keep
calm
it’s
wakhra
FACEBOOK
LAN-210
SOCIAL NETWORK

14. By giving customers exciting new
experiences such as Augmented
Reality, Projection Mapping or
Interactive Gaming, we give them
an experience they want to
share and generate word of
mouth for your brand.

15. Whether it is creating a website or
an instore shopping experience, by
using design thinking and by truly
understanding the core needs of
the customers, we are able to
craft memorable experiences for
them.

16. navaan
aaya hai
sohneya?
FRAN K EN STEIN
Through animation, the only
limitations are the limits of your
imagination. Our animations have
been featured in numerous film
festivals and most recently
were screened at Ted 2014 in
Vancouver.

17. { our clients }

18. { our clients }
m .c.b. lite
b urger king
k itchen cuisine
p.t.c.l.

23. Success with
Burger King
4 Through engaging content & a pin-point digital strategy
executed to perfection, we made Burger King #1
Source: validated by Facebook.com

27. Success with
mcb lite
Our engaging content results in savings that
are passed on to our clients!

28. thank you
f o r d e t a i l s , c o n t a c t : i n f o @wa k h r a . p k
A l l R i g h t s R e s e r v e d b y Wa k h r a S t u d i o s © 2 0 1 4