KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Athens, worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: https://knowcrunch.com/diplomas

1. Ελίνα Αργύρη, Σωτήρης Μπούτος, Γιάννης Πετρόπουλος,
Σοφία Τραγουλιά, Σάντυ Τσελίκη, Αρχοντία Τσιφτσιάν
An Awesome & Blossoming Digital Agency

2. Brand:
Target Country:
Target audience: M/W, 35-44
Interests: Cinema/Movies, New Parents
Project duration: 1 year
Available Budget: 200.000€ (100.000€ per objective)
Marketing Objectives: 1) 50.000 new subscribers, 2) Loyalty

3. CONVER-
SIONS
RETEN-
TION&
Tone of voice
Conversions phase: Childish & Direct | Retention phase: Creative & Direct

4. MAM, KAKA KAI
CREATIVE
CONCEPT

5. CONVER-
SIONS
our strategy
1. Facebook Campaign
2. Email Marketing
3. Affiliate Marketing

6. 1. Facebook Campaign
1y
M 35-44
Max Daily Conversions = 40
C.P.A= 3.14
W 35-44
Max daily Conversions =32
C.P.A= 3.93
Max conversions: 26.280
Monitoring: Facebook Analytics, Google Analytics

7. 1. Facebook Conversions Campaign
M 35-44

8. 1. Facebook Conversions Campaign
W 35-44

9. 2. Email Marketing
Newsletter to existing customers
Hook: Bring one new customer and get one extra
month free. Link created using UTMs.
KPIs: Delivery, Open rate
Monitoring: Newsletter platform analytics, Google
analytics

10. 3. Affiliate Marketing
Indicative list of affiliates:
F: mamapeinao.gr, sintagoulis.gr
M: autokinitou.gr
KPIs: CPA
Monitoring: Google analytics (UTMs)

11. RETEN-
TION
our strategy
1. Facebook Campaign
2. Email Marketing

12. 1. Facebook Retention Campaign
M 35-44

13. 1. Facebook Retention Campaign
W 35-44

14. 2. Email Marketing
Customers who just registered and are using their 1st month free
Automated email 5 days before free month ending.
Existing customers’ database
• Automated reminder email the day after the customer watched part of the movie/
episode
• Once a month: Informative email with offers/ latest news, top rated movies
• Once a week: Automated email suggestions based on customer’s preferences
KPIs: Delivery, Open rate, CTR
Monitoring: Mailchimp analytics, Google analytics

15. 2. Email Marketing
Customers who just registered and are using their 1st month free

16. 2. Email Marketing
Existing customers’database

17. ANNUAL BUDGET BREAKDOWN