M&M's is known for its colorful candy shells and the tagline "Melts in your mouth, not in your hand." The document discusses M&M's marketing history including joint campaigns to build the brand. It highlights a 2014 Super Bowl ad that introduced a new character which brought confusion, and provides links to videos of the teaser and full ad. The document also discusses M&M's social media marketing strategies on sites like Twitter, including using the hashtag #RedForHire to promote humor around the Super Bowl spot. Graphs are included showing M&M's Twitter engagement.

2. Patricia Monique S. Velayo

3. Brief history:
• “colorful button-shaped candies”
• Mars, incorporated
• Tag-line: “Melts in your mouth, not in your
hand.”
• Joint marketing campaigns to “build brand”
• "The Official Candy of the New Millennium,"

4. Super Bowl Ad 2014
Used to be the main
character on advertisements
Until this guy came which
brought confusion among
people

5. Video
• Trailer of the Super Bowl Ad:
https://www.youtube.com/watch?v=j_eabL16a5w
• Teaser:
https://www.youtube.com/watch?v=sNr1a-k3bwk
• Super Bowl Ad:
https://www.youtube.com/watch?v=q3Z4TQKGXbE

6. Marketing Strategies on social networking
sites:
#RedForHire tweets to put humor
on the Super Bowl Ad of m&m’s

7. #RedForHire

10. Graphs to show how active m&m’s is on
twitter

11. Other marketing strategies: