These are recommendations for the H&M brand to increase sales and loyalty in their target market.

1. THE SECRET TO
MAKING A
BRAND
SUCCESSFUL
A Full Digital Strategy for H&M
By: Vianey Montagner

2. H&M’S SOCIAL MEDIA
oCurrent social media status
oNew Goal: Inclusiveness and
personal
1. giveaways & campaigns
2. Customer Testimony

3. H&M’S
WEBSITE
Search engine results
Use other websites or apps
to redirect to H&M
website.
-Blogs
- Pinterest

4. ONLINE ADVERTISING
oFacebook Advertisements
oRely on previous alternatives

5. H&M INBOUND
 Personas and Loyalty
Creating Loyalty
- Personalized & valuable info
- H&M Blog

6. PERSONAL
EXAMPLES

7. H&M MOBILE
o H&M mobile website
- Similar to desktop
- Right amount of
o H&M mobile app
-Recognition

8. MOBILE EXAMPLES

9. H&M BUDGET
“Most companies spend about 5% to
15% of annual revenue on marketing;
Of the total marketing budget,
approximately 30% to 35% should be
spent on digital marketing activities, and
of the digital marketing budget, about
15% to 25% usually gets spent on social
media marketing efforts (organic and
paid).”
-Preston Kendig

10. Questions?
Comments?
Thank you!