This document discusses social media marketing and advertising. It outlines key benefits like increased visibility and cost-effective targeting. It also explores trends like rising ad spending and effective formats. Types of ads are examined along with the top social networks. Best practices for running ads include defining objectives, targeting audiences, creating engaging content, and optimizing campaigns. Case studies show successful campaigns from Samsung and Coca-Cola that resulted in sales and awareness lifts. The conclusion emphasizes the importance of social media marketing and ads for businesses.

1. Social Media
Marketing & Ads
Running
Boost your business with social media marketing and advertising. Learn
about key benefits and best practices for running successful campaigns.

2. Why Social Media Marketing Matters
1 Increased visibility
Social media platforms reach billions of
active users each day, providing
businesses with the opportunity to
expand their audience and increase
visibility.
2
Brand loyalty
By consistently engaging with followers
on social media, businesses can build
a stronger relationship with their
audience and develop loyalty and trust.
3 Cost-effective advertising
Social media ads can be a cost-
effective way to advertise, especially
when targeting specific demographics
and interests.

3. Rise of Social Media Advertising
Increased spending on social ads
The amount of money businesses are
spending on social media advertising
continues to rise each year, with an estimated
$98 billion spent in 2020.
Effective targeting options
Social media platforms offer a variety of
targeting options, allowing businesses to
reach specific audiences by factors such as
age, gender, location, interests, and more.
Diverse ad formats
Social media platforms offer various ad
formats such as video, display ads, carousel
ads, and more, making it easy to create
engaging content for different audiences.
High ROI
Social media advertising can provide
businesses with a high return on investment,
with the ability to track metrics and optimize
campaigns for better results.

4. Types of Social Media Ads
Display Ads
Display ads are visual ads that
appear on websites and social
media platforms. They can be
in the form of images, graphics,
and text, and can help increase
brand awareness and
engagement.
Video Ads
Video ads are dynamic,
engaging, and can be used to
tell a story or showcase a
product. They can be effective
in driving traffic and increasing
conversions.
Carousel Ads
Carousel ads allow businesses
to showcase multiple products
or features within a single ad.
They can be interactive,
engaging, and provide users
with an immersive experience.

5. A Closer Look at the Top 15 Social
Networks
1. Facebook – 2.74 Billion Active Users. ...
2. YouTube – 2.291 Billion Active Users. ...
3. WhatsApp – 2.0 Billion Active Users. ...
4. Facebook Messenger – 1.3 Billion Active Users. ...
5. Instagram – 1.221 Billion Active Users. ...
6. Weixin/WeChat – 1.213 Billion Active Users. ...
7. TikTok – 689 Million Active Users.

6. Best Practices for Running Social
Media Ads
1 Define clear objectives
Set clear goals for your social
media advertising campaign. This
will help you measure success and
improve future campaigns.
2 Target specific audience
Understand your target audience
and use targeting options to reach
the right people with the right
message.
3 Create engaging content
Create compelling and visually
attractive content that catches the
attention of the audience and
makes them take action.
4 Monitor and optimize
campaigns
Track the performance of your
campaigns and optimize them for
better results. Use insights and
data to make informed decisions.

7. Case Studies
1 Samsung's #GalaxyS20FE5G
campaign
Samsung ran a social media campaign
to promote its GalaxyS20FE5G phone.
They created a series of ads featuring
social media influencers and used
Instagram Reels, TikTok, and other
platforms to target a young
demographic. The campaign resulted
in a 73% sales lift.
2
Coca-Cola's Snapchat filters
Coca-Cola created a series of
animated filters on Snapchat, featuring
their iconic brand images. The filters
were targeted at Snapchat users aged
13-24 and resulted in a 20-point lift in
brand awareness.

8. Conclusion
Recap of Key Points
Social media marketing and advertising have
become an important part of any business
strategy. Different types of ads and targeting
options can help businesses reach specific
goals and audiences. Best practices such as
clear objectives, creating engaging content,
and monitoring campaigns can improve the
chances of success.
Importance of Utilizing Social Media
Marketing and Ads
The world of advertising has evolved, and
businesses that don't adapt will be left
behind. Social media marketing and
advertising can help businesses to achieve
greater visibility, reach new audiences, build
brand loyalty, and gain a competitive
advantage.