KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Athens (Sep. ‘20), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: https://bit.ly/2XT7dFU

1. DIGITAL & SOCIAL MEDIA
MARKETING STRATEGY
BMW
HELLAS
December 2020

2. Stella Bitziou
Our Team
Christina KoutsoukaliKaterina Bakirtzi
Orestis Milas
Eirini Tsirigoti
Ellie Brousti
Giannis Kosmidis
Antonis Mallis

3. Marketing Brief
Marketing objective
Corporate awareness
Target audience 1
Men, Women 25-54, Ελλάδα,
Πελάτες
Communication objective
Stay home, be safe, enjoy later
Target audience 2
Men, Women 25-54,
Ελλάδα, Interest: cars,
driving

4. Competition
• SEO Score 74/100
• Country Rank BMW 1861 / AUDI
2696
AUDI

5. Creative Concept
Tagline
Stay home, keep dreaming your BMW
Hashtags
#BMWHellas
#stayhome
#enjoylater
#BMWroadtrip
#KeepDreamingYourBMW

6. Timeline
Micro site Production
Content Production
Content Marketing
Social Media
Marketing
Advertising
Campaigns
Email Marketing
Advertorial
Social Media
Marketing
3nd
Month
1st Month 2nd Month
Advertising
Campaigns
Social Media
Marketing

7. Micro Site
Micro site
Production

8. Social Media
Facebook
Instagram
LinkedIn
Twitter
Youtube

9. Advertising Campaigns
Advertorial Premium Display Ad
Facebook Ads
Instagram Ads

10. Youtube Ad

11. Media Spending
Facebook
70.000 €
Instagram
9.000 €
Youtube
30.000 €
Premium Publishers
70.000 €
Advertorial
21.000 €
Reach
628K – 1.8M
Reach
18.5K – 53.3K
Views
47K– 710K
Views
980K
Views
294K

12. Budget
Media Spent
200.000 €
Production Cost
32.000 €
Management
Fee 24.000 €
Total: 256.000
€

13. Thank you