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Digital & Social Media Marketing Strategy

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Knowcrunch
Knowcrunch

Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand. 

 Learn more about this awesome course: http://bit.ly/2SE4EFl

Education
1 of 13
SCANDAL Digital & Social Media Marketing Strategy DIGITAL HEROES
The Brief Brand Awareness of Scandal cups 140ml - 5 flavors Women – Men Age : 25 – 44 Couples & Families Greece 300.000€ May – September 2022
Market Research & Main Competitors *Source: Nielsen, 2021
Creative Concept Tagline : Every summer has a story, choose yours! #scandalous_summer #chooseyoursummerstory
Social Media Marketing
Advertising Campaigns ΕΒΓΑπαγωτά Scandal Cookies Arrested
Budget Breakdown
Influencer Marketing Instagram Posts: 10 Facebook Posts:10 Total: 40.000€ Instagram Posts: 10 Facebook Posts:10 Total: 25.000€ Instagram Posts: 10 Facebook Posts: 10 You Tube: 5 Total: 35.000€
Influencer Marketing Budget Breakdown
Timeline May Advertising Campaigns Content Marketing Social Media Marketing Influencer Marketing Influencer Marketing Influencer Marketing June Advertising Campaigns Content Marketing Social Media Marketing July Advertising Campaigns Content Marketing Social Media Marketing Social Media Marketing August September Advertising Campaigns Advertising Campaigns Content Marketing Content Marketing Social Media Marketing
Budget Summary SCANDAL Production Cost 30.000 € Management Fee 45.000 € Media Spending 300.000 € Total Budget 375.000 € Estimated awareness Reach: 750K Impressions: 193M Views: 5M
Thank you ! DIGITAL HEROES
Budget Breakdown

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