The document compares digital marketing and traditional sales promotion methods. It discusses that traditional marketing relies on mass media like TV, magazines and advertisements to reach large audiences, but it is costly. Digital marketing uses methods like email, blogs, social media, pay-per-click ads and mobile marketing, and it allows for more targeted and measurable promotion. While traditional marketing has high exposure, digital marketing generally has lower costs, higher engagement and better return on investment. Both methods have benefits depending on a company's needs.

1. International Masters in International Business (IMIB)
School of International Trade & Economics (SITE)
Jiangxi, PR China

2. Dr. Chen Qi
Ph.D. in Economics
Presented ToPresented To
Presented by: Group # 1Presented by: Group # 1

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Compare Digital marketing
and
Traditional sales promotion method
Question # 1Question # 1

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 In the past decades marketers have
perfected the art of mass marketing –
selling highly standardized to masses of
customers,
 In these process they have developed
effective mass media communication
techniques to support their mass marketing
strategies.
 In particular large companies routinely
invest huge sums of money in TV, magazine
or other mass media advertising
IntroductionIntroduction

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 Reaching tens of millions of consumers
with a single advertisement
 Today however marketing managers
face some new marketing
communication realities,
 Based on this, we have tried to asses
different search engines (webs) and
books to compare the two terms by the
following factors of comparition.
IntroductionIntroduction …cont…cont

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 Methods and channels Tools ,
 Accessibility
 Cost effectiveness, investment cost
 Convenience to customer
 Metrics and so on
IntroductionIntroduction …cont…cont

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 Traditional sales promotion is short term
incentive to encourage the purchase or
sale of a product or service (Kotler, pp 692 )
 Traditional Marketing is a common
marketing method.
 Traditional Marketing require a substantial
time and budget to get the desired result.
What is Traditional sales promotion?What is Traditional sales promotion?

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Traditional sales /marketing tools…Traditional sales /marketing tools…
 Traditional Marketing or sales tools are billboards,
contests, demonstrations, discounts, exhibitions or
trade shows, games, giveaways, points of sales
display, merchandising and special offers.
Billboards/ Hording
 Billboards are a great innovative
use of unoccupied space
viewable by a large diverse
group.
 However, they are great for one
thing: advertising to everyone on
the road. There is only few board
targeting options with billboard
mostly based around of traffic.

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Magazine advertising is another
great method to reach your
audience. Magazines provide many
more targeting options
……Traditional marketing tools…Traditional marketing tools…

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TV and Radio advertising is another
great advertising method that
offers additional targeting options.
TV and Radio are wonderful
mediums because you can catch
viewers when they are most
focused. However, there are still
limitations with tracking
effectiveness.
……Traditional marketing tools…Traditional marketing tools…

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Print media are lightweight,
portable, disposable
publications printed on paper
and circulated as physical copies
in forms we call books,
newspapers, magazines and
newsletters. They hold informative
and entertaining content that is
of general or special interest.
……Traditional marketing tools…Traditional marketing tools…

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……Traditional marketing toolsTraditional marketing tools

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 Digital -Marketing, is the marketing of products or
services over the Internet.
 Internet marketing is inexpensive when examining
the ratio of cost to the reach of the target
audience.
 Digital -Marketing allows consumers to research
and to purchase products and services
conveniently
What is Digital marketing ?What is Digital marketing ?

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Methods and ChannelsMethods and Channels

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 Email marketing is promoting products through the
use of email
 There are 2 main ingredients to an effective email
marketing campaign
 The emails should be packed with free value and
they should move people to buy what you’re trying
to sell
Email marketingEmail marketing

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 Yet another but important and crucial marketing
trend that has brought a huge aberration in our
society
 Blogging as an ardent marketing tool has really
blossomed in the last some years
 Businesses, companies and even superstar now use
blogging system for huge promotion
BloggingBlogging

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 Social media is very popular right now and it’s only
getting more popular
 we can tap into that popularity by using social
media to sell our products
 Just use social media to direct people to other sites
where you can then hit them with a sales pitch
Social Media MarketingSocial Media Marketing

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 If we target certain words and then when those
words are searched for on a search engine such as
Google the advertising will appear.
 But we do have to pay every time our ad is clicked
on.
 If we need to make sure we do our homework and
find out how to effectively use PPC.
 Otherwise we can easily lose a lot of money in a
short amount of time.
 But if we do learn how to use PPC effectively then
we can make a lot of money just as fast
Pay per Click MarketingPay per Click Marketing

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 Taking our marketing efforts online means we can
go and measure traffic to our site,
 The level of engagement our audience has on that
social networks, and Count the people visiting our
blog.
 This is in stark contrast to traditional marketing
where it’s harder to track who actually switched to
another channel when our commercial came on,
who took the time to read your ad in the
newspaper or how many actually opened the
direct mail you sent them...
MetricsMetrics

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 The arrival of smart phones and the
unprecedented accessibility it offers has
reshaped the way audience consumes
media.
 Fact is, mobile is now the leading medium
around the world—and digital strategies
can easily be a part of this growing
platform.
 The goal is to reach consumers where they
are, and right now, it’s through their
mobiles.
AccessibilityAccessibility

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 Digital -Marketing is inexpensive while
traditional marketing is expensive and
requires huge investment .
 The return on investment (ROI) from
Digital -Marketing can far exceed that of
traditional marketing strategies.
Digital Mktg. Vs. Traditional Mktg.Digital Mktg. Vs. Traditional Mktg.

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 Communication in Reality
 Selling happens by Meeting
 Short Term results
 Maximum Exposure
 Community Building
 Cost Effective
 High Engagement
 Measurable and refine strategy
Pros of Traditional MarketingPros of Traditional Marketing
Pros of Digital MarketingPros of Digital Marketing

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 Costly.
 One Way.
 Hard to Measure.
 Forced promotion.
 Time consuming.
 Not in Reality communication.
Cons of Traditional MarketingCons of Traditional Marketing
Cons of Digital MarketingCons of Digital Marketing

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 Choosing the medium that is cheaper.
 Picking a strategy that has better reach.
 Using a platform that gives you tangible, almost
direct, response.
 All of these can be easily accomplished by
digital marketing techniques. This is why digital
is the way to go.
 But depending on what our business actually
needs, that mean if it need to do both we can
use both, based on our target audience or
customer segmentation, type , scope and
capacity of our enterprise or company.
ConclusionConclusion

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