This document discusses various aspects of digital marketing such as types, objectives, techniques, assets, and benefits over traditional marketing. It describes key digital marketing techniques like SEO, content marketing, inbound marketing, PPC, affiliate marketing, native advertising, marketing automation, email marketing, and online press releases. The techniques are defined and their advantages are provided. Digital assets and career opportunities in digital marketing are also mentioned.

2. 1. INTRODUCTION TO DIGITAL MARKETING 11. CAREER OPPORTUNITIES
2. 7Cs OF DIGITAL MARKETING
3. TYPES OF DIGITAL MARKETING
4. OBJECTIVES OF DIGITAL MARKETING
5. TECHNIQUES OF DIGITAL MARKETING
6. ASSETS OF DIGITAL MARKETING
7. BENEFITS OF DIGITAL MARKETING OVER TRADITIONAL MARKETING
8. KEY PERFORMANCE INDICATORS
9. WHO’s USING DIGITAL MARKETING
10. MARKET SHIFTS

3. Digitalmarketing(alsoknownasdata-drivenmarketing)isanumbrellatermfor
themarketingofproductsorservicesusingdigitaltechnologies,mainlyontheInternet,butalso
includingmobilephones,displayadvertising,andanyotherdigitalmedium.
Digitalmarketing'sdevelopmentsincethe1990sand2000shaschangedthewaybrandsand
businessesutilizetechnologyformarketing.Asdigitalplatformsareincreasinglyincorporated
intomarketingplansandeverydaylife,andaspeopleusedigitaldevicesinsteadofvisiting
physicalshops,digitalmarketingcampaignsarebecomingmoreprevalentandefficient.
DIGITAL MARKETING

12. TYPES OF DIGITAL MARKETING :-
1. DIGITAL ADVERTISING

13. 2. EMAIL MARKETING

14. 3. ONLINE BROCHURES AND BEYOND

16. OBJECTIVES OF DIGITAL MARKETING :

17. TECHNIQUES OF DIGITAL MARKETING:
1. SEARCH ENGINE OPTIMIZATION (SEO) : It is the process of optimizing your website to
‘rank’ higher in search engine result pages.
ADVANTAGE OF SEO:-

18. 2. CONTENT MARKETING : It is the creation and promotion of content assets
for the purpose of generating brand awareness,
traffic growth, lead generation, or customers.
ADVANTAGES OF CONTENT MARKETING:-
1. Content Provides Consistent Value to Your Audience — And Google.
2. Content Marketing Produces a Shareable Commodity.
3. Content Fuels Your Online Marketing Channels
4. Content Marketing Establishes You as a Go-To Resource
5. Content Marketing Nurtures Relationships
6. Content Marketing Drives Repeat Business
7. Content Marketing Helps with Long Sales Cycles

19. 3. INBOUND MARKETING : It is the approach for attracting, converting, closing
and delighting customers using online content.
ADVANTAGES OF INBOUND MARKETING:
#1 – It’s cost effective
#2 – It’s long lasting
#3 – Reach new markets and audiences
#4 – It’s immediate
#5 – Build authority and brand awareness

20. 4. PAY PER CLICK (PPC) : It is a model of internet marketing in which
advertisers pay a fee each time one of their ads is
clicked.
ADVANTAGES OF PPC MARKETING:
#1 Fast Results
#2 Measurable results
#3 No dependencies on SEO
#4 Reach the right audience
#5 Take advantage of business opportunities
#6 Brand recognition
#7 Budget Friendly

21. 5. AFFILIATE MARKETING : In this process, advertiser receives commission
for promoting someone else’s products or
services on your website.
ADVANTAGES OF AFFILIATE MARKETING:
1.Partnerships and collaboration
2. Affiliates’ site content Is relevant
3. More effective use of advertising budget
4. Easy tracking
5. Exposure

22. 6. NATIVE ADVERTISING : It is the primarily content led and featured on
a platform alongside other, non paid content.
EXAMPLE: Promoted tweets on twitter,
Suggested posts on facebook, and
editorial based content
recommendations.
ADVANTAGES OF NATIVE ADVERTISING :
1. Native Advertising Captures More Attention

23. 2. Native Advertising Builds Up Relevance
3. Native Advertising Empowers Customers

24. 7. MARKETING AUTOMATION : It involves automated marketing actions such
as emails, social media and other website
actions.
ADVANTAGES OF MARKETING AUTOMATION :
1. time saver
2. allows you to reach each one of your unique customers
3. makes the most of your staff resources
4. helps you to maintain consistency
5. provides detailed reports
6. saves you money
7. makes it possible for any business to create a consistent brand presence on multiple
channels
8. Marketing automation is simple even for people who are not technically inclined

25. 8. EMAIL MARKETING : It is the marketing activity in which emails
are used to promote content, discounts
and events.
ADVANTAGES OF EMAIL MARKETING :
1. Email Marketing is Targeted
2. Email Marketing Increases Brand Awareness
3. Email Marketing is Easily Shareable.
4. Email Marketing is Measurable
5. Email Marketing is Cost effective.

26. 9. ONLINE PRESS RELEASE (PR) : It is the earned online coverage with
digital publications, blogs, and other
content-based websites.
ADVANTAGES OF ONLINE PRESS RELEASE :
1. Instant Exposure
2. Increased Sales Potential
3. The Chance to Boost the Effectiveness of Your Marketing Plan
4. The Opportunity to Brand Yourself as an Industry Expert
5. Increased Traffic to Your Website
6. Important SEO Benefits
7. A New Opportunity to Reach Your Targeted Audience
8. The Perfect Occasion to Distribute Your Content Across Different Channels

27. ASSETS IN DIGITAL MARKETING :
1. YOUR WEBSITE
2. BLOG POSTS
3. EBOOKS AND WHITEPAPERS
4. INFOGRAPHICS
5. INTERACTIVE TOOLS
6. SOCIAL MEDIA CHANNELS
7. EARNED ONLNE COVERAGE
8. ONLINE BROCHURES AND LOOKBOOKS
9. BRANDING ASSETS.

28. BENEFITS OF DIGITAL MARKETING OVER TRADITIONAL MARKETING: