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The Amazon
and Retail
Media Summit
Why is Omnichannel Measurement
the New Gold Standard for Brand
Growth?
2
Session 1
10am PT | 1pm ET
Amazon and Retail Media State of the
Union: Charting the Course
Session 2
10:35am PT | 1:35pm ET
How Can I Reach Custom Audience
Segments on Amazon?
Session 3
11:10am PT | 2:10pm ET
Why is Omnichannel Measurement the
New Gold Standard for Brand Growth?
Session 4
11:45am PT | 2:45pm ET
Your Map to Navigating the Future of
Amazon and Retail Media
Session 5
10am PT | 1pm ET
Smart Budgets, Strong Brands: The
Game-Changing Guide
Session 6
10:35am PT | 1:35pm ET
How to use Curated Deals to Drive
Programmatic Success
Session 7
11:10am PT | 2:10pm ET
What Are the Latest Strategies for Driving
Your Bottom Line?
Session 8
11:45am PT | 2:45pm ET
Can Amazon be Used as a Brand Builder?
DAY 1
Wednesday, February 7, 2023
DAY 2
Wednesday, February 14, 2023
Today’s Logistics
Recording & slides will be in your inbox
tomorrow
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
Katherine Bishop
Marketing Webinars Specialist
WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$4B
#1
1000+
Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future
Our Speakers
AARON GOODEN
Director, Commerce
Media
TANYA VALLE
Sr. Strategist, Commerce
Media
JULIENNE BIGLIN
Senior Director, AdTech
Partnerships
Agenda
● Meet Crisp
● Helping marketers drive
measurable results at the shelf
● With Crisp and Tinuiti, Poppi ties digital
marketing to in-store sales lift
7
What’s your favorite Poppi flavor?
● Raspberry Rose
● Strawberry Lemon
● Doc Pop
● I haven't tried it yet, but I want to!
● If other, list it in the chat!
POLL
Which best describes your
experience with understanding the
digital impact on in-store shopping?
● We’ve nailed it
● We’re actively working on a solution
● It's never crossed our minds
POLL
Why Are We Here Today?
We have heard
from marketers
like YOU
10
11
Digital Media Disconnected from In-Store Impact
Connectedness Presented by a Tinuiti & Crisp Partnership
12
RETAILERS
SYSTEMS
Collaborative
Commerce
We are the world's leading retail data platform that
ingests, harmonizes, and pipes data to give CPGs and
Retail Services organizations a single source of truth.
We were founded on a mission to create a zero-waste
supply chain. Zero waste is possible when data is shared,
moves seamlessly, and is utilized to its fullest potential.
Built with experience, recognized in the industry:
2023
G2 Leader
Retail Analytics &
Retail Intelligence
Snowflake
leader in
Enrichment
Databricks Retail
& Consumer Goods
Partner of the Year
Founded in
2018
In funding
$100M+
Crisp now serves over 700+ customers,
including 80 of the top 100 brands in the world
We maintain robust
integrations with
40+ retailers
$2.5T
in retail spend
250K+
storefronts
+ MANY MORE
We’ve invested $40M and 4 years
building the Crisp platform
Grocery retail E-commerce Drug stores Home goods Distributors
Coming Soon
Crisp helps marketers drive measurable results at the shelf
Crisp exports SKU- and store-level sales and inventory data into the tools marketers rely on, helping brands and agencies
leverage timely insights for media planning, activation, and measurement.
Measurement
Leverage store-level sales and inventory data to
measure sales lift and optimize media efficiency
Activation
Integrate Crisp data into media-buying platforms to target
campaigns where product is on-shelf, driving sales lift
30% of product was sold
without media support
Tinuiti’s Econometrics Team
● The Econometrics team is responsible for providing thought
leadership on all things measurement, analytics, and
attribution; this team also handles bespoke client analyses.
● Econometric modeling can extract causal insights from
observational data via analysis of geo-campaigns or ad hoc
construction of user-based control groups.
How has Tinuiti leveraged Crisp?
Crisp’s high-quality, fine-grain data has enabled Tinuiti to easily
measure the impact of marketing spend on retail KPIs.
Oftentimes these models are strenuous because they require
hours of engineering resources to harmonize complex data
sources, but Crisp has allowed Tinuiti to skip months of
development and focus on measuring our impact on downstream
KPIs.
…
RETAILERS
SYSTEMS
Poppi’s a Big Deal
● Reshaping how customers are thinking about soda.
● Available in 11,000+ Retailers in the US.
● 34% stake in the Functional Soda Market (in 2022).
● Highest market share on Amazon in the soft drinks
category in the last year.
● Poppi’s co-founder, Allison Ellsworth is dominating
Tiktok with over 1 billion TikTok views.
● Digital media investment is growing and reaching the
largest screen in the home.
18
● Reshaping how customers are thinking about
soda.
● Available in 11,000+ Retailers in the US.
● 34% stake in the Functional Soda Market (in
2022).
● Highest market share on Amazon in the soft
drinks category in the last year.
● Poppi’s co-founder, Allison Ellsworth is
dominating Tiktok with over 1 billion TikTok
views.
● Digital media investment is growing and
reaching the largest screen in the home.
Tinuiti, Poppi’s Digital Agency of Record, Pops Open
a Can of Know-How On Closed-Loop Attribution
RESULTS
from Amazon
Online Video
from Instacart
Search
+15%
+10%
from TikTok
+80%
INCREASE IN LIKELIHOOD OF
IN-STORE PURCHASE AFTER SEEING AD
Top-selling functional soda brand Poppi
has run many strong digital campaigns
on Amazon Online Video, Instacart,
and TikTok.
The campaigns’ influence on digital
sales was easily measurable and clear,
but Poppi now wanted to quantify the
impact on in-store purchases.
With a diverse array of campaigns
across multiple platforms and sales
being made in 20,000 stores, this was a
big ask.They turned to Tinuiti for help.
To close the loop, Tinuiti
leveraged their expertise
with Crisp, a platform that
connects sales data from
different retailers in real time,
down to individual SKUs and
ZIP codes.
Tinuiti augmented Crisp’s
abilities by developing a data
model that dissected the
relationship between the digital
campaigns and the resulting
in-store sales in any given
geographic region.
CHALLENGE SOLUTION SUMMARY
Discovered notable “halo”
effects from digital
campaigns on in-store sales
across retail partners
CONCLUSION
Now, we’re able to make big adjustments in our annual planning
processes and also feel good about doing it.
Graham Goeppert
VP of Digital Commerce and Media Poppi
FEATURED IN:
Key Takeaways
1. Crisp & Tinuiti can help brands reduce waste in
advertising, focusing digital media dollars
where brands can drive measurable, more
profitable sales.
2. Measurement opportunities are available for
brands leveraging both performance &
upper-funnel media (Streaming TV, Digital
OOH)
3. As signal loss becomes more prevalent,
marketers should leverage geo-based signals
alongside other marketing inputs to drive
performance & insights.
Schedule Your
Consultation
with a Omnichannel
Expert
Q&A
AARON GOODEN
Director, Commerce Media
TANYA VALLE
Sr. Strategist, Commerce
Media
JULIENNE BIGLIN
Senior Director, AdTech
Partnerships
23
2024
Streaming+
Guide
Read More
➜
24
Session 1
10am PT | 1pm ET
Amazon and Retail Media State of the
Union: Charting the Course
Session 2
10:35am PT | 1:35pm ET
How Can I Reach Custom Audience
Segments on Amazon?
Session 3
11:10am PT | 2:10pm ET
Why is Omnichannel Measurement the
New Gold Standard for Brand Growth?
Session 4
11:45am PT | 2:45pm ET
Your Map to Navigating the Future of
Amazon and Retail Media
Session 5
10am PT | 1pm ET
Smart Budgets, Strong Brands: The
Game-Changing Guide
Session 6
10:35am PT | 1:35pm ET
How to use Curated Deals to Drive
Programmatic Success
Session 7
11:10am PT | 2:10pm ET
What Are the Latest Strategies for Driving
Your Bottom Line?
Session 8
11:45am PT | 2:45pm ET
Can Amazon be Used as a Brand Builder?
DAY 1
Wednesday, February 7, 2023
DAY 2
Wednesday, February 14, 2023

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Why is Omnichannel Measurement the New Gold Standard for Brand Growth?

  • 1. The Amazon and Retail Media Summit Why is Omnichannel Measurement the New Gold Standard for Brand Growth?
  • 2. 2 Session 1 10am PT | 1pm ET Amazon and Retail Media State of the Union: Charting the Course Session 2 10:35am PT | 1:35pm ET How Can I Reach Custom Audience Segments on Amazon? Session 3 11:10am PT | 2:10pm ET Why is Omnichannel Measurement the New Gold Standard for Brand Growth? Session 4 11:45am PT | 2:45pm ET Your Map to Navigating the Future of Amazon and Retail Media Session 5 10am PT | 1pm ET Smart Budgets, Strong Brands: The Game-Changing Guide Session 6 10:35am PT | 1:35pm ET How to use Curated Deals to Drive Programmatic Success Session 7 11:10am PT | 2:10pm ET What Are the Latest Strategies for Driving Your Bottom Line? Session 8 11:45am PT | 2:45pm ET Can Amazon be Used as a Brand Builder? DAY 1 Wednesday, February 7, 2023 DAY 2 Wednesday, February 14, 2023
  • 3. Today’s Logistics Recording & slides will be in your inbox tomorrow Download relevant resources Join our chat and submit questions for live Q&A Log back anytime with same link Join our poll questions - including if you want to talk to our teams after! Katherine Bishop Marketing Webinars Specialist
  • 4. WE’VE MASTERED THE MEDIA THAT MATTERS MOST Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Employees Media managed Award-winning culture* $4B #1 1000+
  • 5. Some of Our Clients Our Recognition For commerce leaders of today and the future
  • 6. Our Speakers AARON GOODEN Director, Commerce Media TANYA VALLE Sr. Strategist, Commerce Media JULIENNE BIGLIN Senior Director, AdTech Partnerships
  • 7. Agenda ● Meet Crisp ● Helping marketers drive measurable results at the shelf ● With Crisp and Tinuiti, Poppi ties digital marketing to in-store sales lift 7
  • 8. What’s your favorite Poppi flavor? ● Raspberry Rose ● Strawberry Lemon ● Doc Pop ● I haven't tried it yet, but I want to! ● If other, list it in the chat! POLL
  • 9. Which best describes your experience with understanding the digital impact on in-store shopping? ● We’ve nailed it ● We’re actively working on a solution ● It's never crossed our minds POLL
  • 10. Why Are We Here Today? We have heard from marketers like YOU 10
  • 11. 11 Digital Media Disconnected from In-Store Impact
  • 12. Connectedness Presented by a Tinuiti & Crisp Partnership 12 RETAILERS SYSTEMS
  • 13. Collaborative Commerce We are the world's leading retail data platform that ingests, harmonizes, and pipes data to give CPGs and Retail Services organizations a single source of truth. We were founded on a mission to create a zero-waste supply chain. Zero waste is possible when data is shared, moves seamlessly, and is utilized to its fullest potential. Built with experience, recognized in the industry: 2023 G2 Leader Retail Analytics & Retail Intelligence Snowflake leader in Enrichment Databricks Retail & Consumer Goods Partner of the Year Founded in 2018 In funding $100M+
  • 14. Crisp now serves over 700+ customers, including 80 of the top 100 brands in the world
  • 15. We maintain robust integrations with 40+ retailers $2.5T in retail spend 250K+ storefronts + MANY MORE We’ve invested $40M and 4 years building the Crisp platform Grocery retail E-commerce Drug stores Home goods Distributors Coming Soon
  • 16. Crisp helps marketers drive measurable results at the shelf Crisp exports SKU- and store-level sales and inventory data into the tools marketers rely on, helping brands and agencies leverage timely insights for media planning, activation, and measurement. Measurement Leverage store-level sales and inventory data to measure sales lift and optimize media efficiency Activation Integrate Crisp data into media-buying platforms to target campaigns where product is on-shelf, driving sales lift 30% of product was sold without media support
  • 17. Tinuiti’s Econometrics Team ● The Econometrics team is responsible for providing thought leadership on all things measurement, analytics, and attribution; this team also handles bespoke client analyses. ● Econometric modeling can extract causal insights from observational data via analysis of geo-campaigns or ad hoc construction of user-based control groups. How has Tinuiti leveraged Crisp? Crisp’s high-quality, fine-grain data has enabled Tinuiti to easily measure the impact of marketing spend on retail KPIs. Oftentimes these models are strenuous because they require hours of engineering resources to harmonize complex data sources, but Crisp has allowed Tinuiti to skip months of development and focus on measuring our impact on downstream KPIs. … RETAILERS SYSTEMS
  • 18. Poppi’s a Big Deal ● Reshaping how customers are thinking about soda. ● Available in 11,000+ Retailers in the US. ● 34% stake in the Functional Soda Market (in 2022). ● Highest market share on Amazon in the soft drinks category in the last year. ● Poppi’s co-founder, Allison Ellsworth is dominating Tiktok with over 1 billion TikTok views. ● Digital media investment is growing and reaching the largest screen in the home. 18 ● Reshaping how customers are thinking about soda. ● Available in 11,000+ Retailers in the US. ● 34% stake in the Functional Soda Market (in 2022). ● Highest market share on Amazon in the soft drinks category in the last year. ● Poppi’s co-founder, Allison Ellsworth is dominating Tiktok with over 1 billion TikTok views. ● Digital media investment is growing and reaching the largest screen in the home.
  • 19. Tinuiti, Poppi’s Digital Agency of Record, Pops Open a Can of Know-How On Closed-Loop Attribution RESULTS from Amazon Online Video from Instacart Search +15% +10% from TikTok +80% INCREASE IN LIKELIHOOD OF IN-STORE PURCHASE AFTER SEEING AD Top-selling functional soda brand Poppi has run many strong digital campaigns on Amazon Online Video, Instacart, and TikTok. The campaigns’ influence on digital sales was easily measurable and clear, but Poppi now wanted to quantify the impact on in-store purchases. With a diverse array of campaigns across multiple platforms and sales being made in 20,000 stores, this was a big ask.They turned to Tinuiti for help. To close the loop, Tinuiti leveraged their expertise with Crisp, a platform that connects sales data from different retailers in real time, down to individual SKUs and ZIP codes. Tinuiti augmented Crisp’s abilities by developing a data model that dissected the relationship between the digital campaigns and the resulting in-store sales in any given geographic region. CHALLENGE SOLUTION SUMMARY Discovered notable “halo” effects from digital campaigns on in-store sales across retail partners CONCLUSION Now, we’re able to make big adjustments in our annual planning processes and also feel good about doing it. Graham Goeppert VP of Digital Commerce and Media Poppi FEATURED IN:
  • 20. Key Takeaways 1. Crisp & Tinuiti can help brands reduce waste in advertising, focusing digital media dollars where brands can drive measurable, more profitable sales. 2. Measurement opportunities are available for brands leveraging both performance & upper-funnel media (Streaming TV, Digital OOH) 3. As signal loss becomes more prevalent, marketers should leverage geo-based signals alongside other marketing inputs to drive performance & insights.
  • 21. Schedule Your Consultation with a Omnichannel Expert
  • 22. Q&A AARON GOODEN Director, Commerce Media TANYA VALLE Sr. Strategist, Commerce Media JULIENNE BIGLIN Senior Director, AdTech Partnerships
  • 24. 24 Session 1 10am PT | 1pm ET Amazon and Retail Media State of the Union: Charting the Course Session 2 10:35am PT | 1:35pm ET How Can I Reach Custom Audience Segments on Amazon? Session 3 11:10am PT | 2:10pm ET Why is Omnichannel Measurement the New Gold Standard for Brand Growth? Session 4 11:45am PT | 2:45pm ET Your Map to Navigating the Future of Amazon and Retail Media Session 5 10am PT | 1pm ET Smart Budgets, Strong Brands: The Game-Changing Guide Session 6 10:35am PT | 1:35pm ET How to use Curated Deals to Drive Programmatic Success Session 7 11:10am PT | 2:10pm ET What Are the Latest Strategies for Driving Your Bottom Line? Session 8 11:45am PT | 2:45pm ET Can Amazon be Used as a Brand Builder? DAY 1 Wednesday, February 7, 2023 DAY 2 Wednesday, February 14, 2023