Digital marketing refers to marketing activities carried out online as opposed to traditional offline methods. It offers lower costs and more accurate targeting than traditional methods.
Some key digital marketing channels include search engine optimization (SEO) which improves website visibility in organic search results; search engine marketing (SEM) which uses paid search listings; and social media marketing which creates engaging content to attract users and generate electronic word of mouth. Popular social media platforms for marketing include Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and YouTube. Display advertising is another form of digital marketing that appears in web banners and other forms on websites.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
The widening scope of digital marketing has increased the demand for digital marketing courses. Digital Marketing Guru is a top digital marketing institute in Pune. We are a leading provider of the digital marketing courses in Pune. We, at Digital Marketing Guru, open doors for a wide array of career opportunities in the field and help you grow into digital professionals. We offer a wide range of digital marketing courses and certification programs to help you gain professional skills. Learn digital marketing strategies and enter the digital marketing world with confidence. We assist you in building the fundamental base to convert your passion into your core profession.
overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness ....improving the usability, design, content and conversion of the company website. Responsibility for planning and budgetary control of all digital marketing.
Fundamental of Digital marketing- Basic Of Digital Marketing Amit Thakur
Digital Marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Digital marketing is sort of an umbrella term that includes all the modern marketing strategies. We are talking about marketing tactics that involve reaching out to the target customers through online marketing (Internet, mobile phones,) and social media marketing (Facebook, Instagram, Twitter, and such.)
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
The widening scope of digital marketing has increased the demand for digital marketing courses. Digital Marketing Guru is a top digital marketing institute in Pune. We are a leading provider of the digital marketing courses in Pune. We, at Digital Marketing Guru, open doors for a wide array of career opportunities in the field and help you grow into digital professionals. We offer a wide range of digital marketing courses and certification programs to help you gain professional skills. Learn digital marketing strategies and enter the digital marketing world with confidence. We assist you in building the fundamental base to convert your passion into your core profession.
overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness ....improving the usability, design, content and conversion of the company website. Responsibility for planning and budgetary control of all digital marketing.
Fundamental of Digital marketing- Basic Of Digital Marketing Amit Thakur
Digital Marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Digital marketing is sort of an umbrella term that includes all the modern marketing strategies. We are talking about marketing tactics that involve reaching out to the target customers through online marketing (Internet, mobile phones,) and social media marketing (Facebook, Instagram, Twitter, and such.)
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
We utilize social media websites as marketing tools. We have a team of experts who will work on your products and their campaign and user effective content will make it a brand.
Amplify your social media with great visualsElon iMedia
It's a fact that social media posts with pictures and other visual elements get more engagement. Learn best practices with this white paper from Elon University's Masters in Interactive Media
The slides from my presentation given on 29 July 2010 to an audience of 25 clients and contacts and the IOD Bristol. Find out more at http://wwwDigital-divinity.co.uk
Different types of internet marketing - Search Results MediaShaikh Zafar
Explore the most common type of digital marketing strategies used in the modern era. Have a glance at some of the most common digital marketing types used these days. For any queries, you can visit- http://www.searchresultsmedia.com/
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Building a WordPress website is not like building the Field of Dreams. Just because you build it, does not necessarily mean that “they” will come. In order to build a following for your brand or business, you must engage your audience or target market. This stands true across the board for the average WordPress user as well as the developer. We’ll take a look at the importance of proper and timely engagement, as well as what the average WordPress user can utilize in order to create seamless and streamlined avenues for engagement, right now. We’ll also take it a step further and discuss what the average developer can implement in order to make engagement much easier for the users having the websites developed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
All about Digital Marketing and its types.
1. 1
CHAPTER 1
1 DIGITAL MARKETING
1.1 Meaning:
Digital Marketing (also Online Marketing, Internet Marketing or Web Marketing) is a collective
name for marketing activity carried out online, as opposed to traditional marketing through print
media, live promotions, TV and radio advertisement.
The rapid growth of Digital Marketing Industry is a direct consequence of the global phenomenon
that is the Internet, and effectiveness of Digital Marketing channels in generating revenue and
awareness. Compared to traditional methods of advertising, Digital Marketing offers rather realistic
costs (particularly important for small- and medium-size businesses and start-ups), accurate targeting
and excellent reporting.
2. 2
CHAPTER 2
2. DIGITAL MARKETING CHANNELS
2.1 SEO (Search Engine Optimization)
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web
page in a search engine's "natural" or un-paid ("organic") search results. SEO may target different
kinds of search, including image search, local search, video search, academic search, news search and
industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the
actual search terms or keywords typed into search engines and which search engines are preferred by
their targeted audience. Optimizing a website may involve editing its content, HTML and associated
coding to both increase its relevance to specific keywords and to remove barriers to the indexing
activities of search engines. Promoting a site to increase the number of back links, or inbound links or the
Social book marking, directory submission is the another SEO tactic.
2.2 SEM (Search Engine Marketing)
SEO OR
NICORGA
3. 3
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites
by increasing their visibility in search engine results pages (SERPs) through optimization and
advertising.]
SEM may use search engine optimization (SEO), which adjusts or rewrites website content
to achieve a higher ranking in search engine results pages, or use pay per click listings.
2.3 SMM (Social Media Marketing)
Social media marketing is the process of gaining website traffic or attention through social
M/PAID ADSSE
ID ADSSEM/PA
4. 4
media sites.Social media marketing programs usually center on efforts to create content that attracts
attention and encourages readers to share it across their social networks. The resulting electronic
word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites,
social networks, instant messages, news feeds) about an event, product, service, brand or company.
When the underlying message spreads from user to user and presumably resonates because it appears
to come from a trusted, third-party source, as opposed to the brand or company itself, this form of
marketing results in earned media rather than paid media.
2.3.1 Engagement
In the context of the social web, engagement means that customers and stakeholders are participants
rather than viewers. Social media in business allows anyone and everyone to express and share an
opinion or an idea somewhere along the business’s path to market. Each participating customer
becomes part of the marketing department, as other customers read their comments or reviews. The
engagement process is then fundamental to successful social media marketing.
2.3.2 Facebook Marketing
Facebook is the world's most popular social network for both businesses and individuals. With over
one billion users, your friends and fans are likely already using the platform -- and you should be too!
In fact, people are 51% more likely to make a purchase after "liking" a brand on Facebook. Face
book marketing requires a good intellects and unique thinking to make the campaign effective.So
what we have today!!!!
In face book marketing in fact in visual /web marketing your content speaks a loud that is why make
5. 5
sure your content should be relevant to your audience and business.
Thumb rules:
Emphasize on visualization. Rich visuals make the best content and the best timelines.
‘Highlight’ posts to give them the full width of the Face book container. To make it more
attractive.
‘PIN’ posts, these posts stay at the top of the feed promoting posts.
Ensure FB apps have relevant info, your audience is looking for.
Analyze what works, and what doesn’t work.
2.3.3 Twitter marketing (A game of 140 characters)
Twitter’s flexible, real-time platform allows you to get creative and drive results at the same time.
Whether you’re looking to drive sales, increase brand awareness or launch a product.Twitter marketing
is not much popular than face book but still it has an impact on audience.So what we have today!!!
The very first thing in twitter marketing you need to understand and learn the twitter terminologies
well.
HASHTAG
A hashtag is any word beginning with the # sign. People use hashtags to organize
conversations around a specific topic. Clicking on a hashtag takes you to search results for
that term.
MENTION
Sometimes you want to bring a Tweet to someone’s attention, but you still want all of your
followers to see the message. So instead of a reply, use a mention. Include the @username
of whomever you want to mention in your Tweet, and it will appear in the Mentions section
(in the Connect tab). All @username mentions are clickable and link back to the mentioned
individual’s profile.
REPLY
You can respond to a Tweet by hitting the reply button. When you reply, your response is public, and will show
up in your home timeline and the timeline of the person to whom you are responding. The reply will also be
visible in the home timelines of people who follow both you and the person to whom you sent the reply.
6. 6
Meaning, someone not in the conversation has to follow both of the people replying to be able to
read both sides of the conversation.
RETWEET
You can pass along someone’s Tweet by retweeting it. Just hit the retweet button to send the
original message to all of your followers.
LINKS
Twitter’s link- shortening feature allows you to paste a link of any length into the Tweet box
and it will automatically be shortened to 19 characters. This makes it easier to fit long URLs
into the 140 character limit.
FAVOURITE
You can favourite the tweet for future reference. This is just like an archiving something that’s
really interesting to you.
DM (direct message)
You can send private messages to someone, just like an email. For DM, sender and
receiver should be following each other.
Thumb rules:
Remember, you just have 140 characters to play around. Compose your message within
120 characters or less and leave atleast20 characters so that others can re-tweet (RT).
Utilization of # hash tags Tweets with hash tags get twice the engagement of those Create a
list of #Hash tags relevant to your brand Build a campaign around those #Hash tags and invite
followers to re-tweet.
Costs with images have double the engagement of those without even though users can’t see
them until they click on them. It creates an interest among the audience.
2.3.4 Linked in Marketing
LinkedIn is the world's largest social network for professionals. With over 161 million registered
7. 7
users in more than 200 countries, more than two million companies have created LinkedIn Company
Pages to vie for their attention. If you are in B2B business this platform is very useful for you to
connect with companies’ directors and marketing person.
2.3.5 Pinterest
It is a visual discovery social network. It is a way of sharing images of anything, from fashion to pets
to pot plants. You can create your own online pin boards to suits any theme and share to with
likeminded people.
Pinterest completely revolves around the premise of being creative and visual. 70% users are female
and aged between 25 and 44. So if you are targeting women Pinterest is the right platform. Pinterest
is now one of the top 10 social networking sites tracked by Hit wise.
How brands can use Pinterest
Pinterest does not encourage product pushing, this means brands must look at crating boards that are
culture and lifestyle related. You can create boards on trends, behind the scenes, preliminary
sketches for products etc.
2.3.6 Instagram
Instagram, the new revolutionary photo-sharing program, making it easier That ever to share your
8. 8
best pictures with the world. The social media program allow you to upload, add digital filters, and
then post your pictures on your Instagram-feed, as well as other social networking sites. You can
connect your Instagram account with Facebook, Twitter, Tumblr, Flickr, Foursquare and your email
account. This makes it easy to share your pictures on multiple platforms all at once.
2.3.7 Google +
Google has described Google+ as a "social layer" that enhances many of its online properties, and that
it is not simply a social networking website, but also an authorship tool that associates web-content
directly with its owner/author. It is the second-largest social networking site in the world after
Facebook. 540 million monthly active users are part of the Identity service site, by interacting socially
with Google +'s enhanced properties, like Gmail, +1 button, and YouTube comments. In October
2013, Google counted 540 million active users who used at least one Google+ service, of which 300
million users are active in "the stream".
9. 9
2.3.8 You tube
YouTube is a video Social Networking site, and the 2nd most popular search site on the Internet
after Google, who owns YouTube. YouTube video watching is a significant activity on the Internet,
with over 1 billion visits to YouTube daily and over 100 million videos watched daily. And it's easy
for anyone who sees your video to rate it and share it with his Social Network.
2.4 ODA (Online Display Ads)
Display advertising appears on web pages in many forms, including web banners. Banner ad
standards continue to evolve.
10. 10
2.5ORM (Online Reputation Management)
Online reputation management coined by the public relation. Basically ORM is a process include-
Undertake the comprehensive research and analysis the online content.
Track your users’ actions and opinions about brand.
Reduce your risk of featuring amongst the negative user sentiments.
Enhance your web presence and create positive perceptions.
2.6 MMT (Mobile Marketing)
Mobile marketing is marketing on or with a mobile device, such as a smart phone Mobile marketing
can provide customers with time and location sensitive, personalized information that promotes
goods, services and ideas.
11. 11
2.7 EMT (Email Marketing)
It usually involves using email to send ads, request business, or solicit sales or donations, and is
meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or
current customer database.
12. 12
CHAPTER 3
3. BUSINESS DEVELOPMENT PROCESS FLOWCHART
It is a standard Business Development process followed by the company and ask me to follow, it is
basic process followed by every startup company in order to approach a client’s initially. Sometimes
they may send teaser E-mailer of a similar domain to the clients before approaching them.
5. Proposal
Making for
Clients
6. Project Closure
3. Cold Calling4. Fixing meeting
1. Market
Analysis and
Market Research
2. Database
Creation of
clients
13. 13
3.1 PROCESS 1 – MARKET ANALYSIS AMD MARKET RESEARCH
Market research is any organized effort to gather information about target markets or customers. It
is a very important component of business strategy.
The first step of business development process is to know your target audience well before
approaching them. The main objective behind the market analysis and research of target audience is
to know their online presence and how active they are on web. Market research also helps to estimate
the online marketing opportunities of different sectors over the periods. The intense research is
required while studying the online habits of different sectors keeping competitors in mind.
The proper market research make your task easier while talking to clients as you know about them
well in advance, which help you to answer their question. And can better explain the clients how
they can use web as a medium of approaching the customers in a short span of time.
Market Research includes research about the different sectors. Currently we are targeting on Travel,
Real Estate Sector, Education sectors, Fitness, jeweler in Pune. It includes study of digital habits of
the target sector, their online presence, their online need, etc.
After market research comes the database creation.
3.2 PROCESS 2 – DATABASE CREATION OF CLIENTS
The second step is database creation; once the market is analyzed the database of sector is created
for a company treasure for future.
Database creation includes recording the details of the clients like company details, their online
presence, concerned person from marketing department and their contact details.
During my internship I have created almost six different sectors database as company wants to target
different sectors for exploring themselves.
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3.3 PROCESS 3 – COLD CALLING
Cold calling is the sales process of approaching prospective customers or clients—typically via
telephone, by email or through making a connection on a social network—who were not expecting
such an interaction. The word "cold" is used because the person receiving the call is not expecting a
call or has not specifically asked to be contacted by a sales person. A cold call is usually the start of a
sales process generally known as telemarketing.
The next step is cold calling. It includes contacting the concerned person, explaining him/her in brief
about the organization, conveying that person how digital marketing is helpful for their organization
to achieve online presence, traffic, leads and branding.
My company guide shared a call script with me and also explained me how to talk, what to talk, the
way we should talk to concern person. He also explains how to get a concern person number
(director or marketing person) from the office people.
The main objective of cold calling is to fix the maximum meetings with a concern person so that
further points can be discussed in detail with them.
Cold calling is a first interaction with a concern person and everyone knows first impression is a last
impression. He taught me the way how first impression is made.
During my internship total numbers of calls made by me was 82, calls to real estate sector and fitness
sector.
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3.4 PROCESS 4 – FIXING MEETINGS
The next step is fixing meeting, it stage little critical for a startup, convincing the clients and ask
them to meet you is biggest challenge, But that’s a feel of work. Talking to different people of
different traits was a good experience and successfully fixes the 8 meetings out of which 3 was
attended by me and 1 was converted.
Actual meeting gave you the reality check where you are when your clients know everything, shoots
the too many questions and ask you how you are better than other. At that time you understand the
difference between the dorm rooms to the boardroom.
3.5 PROCESS 5 – PROPOSAL MAKING
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The fifth step is proposal making once meeting is done with a concern person where the various
aspects has been discussed already, and the client requirement can know accordingly the proposal is
made for them enlisting all his requirement related to digital marketing. Proposal includes following
details:
a) Services needed by the client. These services include SEO, SEM, SMM, ODA, ORM, etc.
b) Proper segmentation and targeting according to sector. E.g. If an MBA Education Institute wants
digital marketing services for branding, promotion and lead generation, then our target market would
be, students who have completed their graduation and professionals with 2-3 years of experience
who can opt for Executive MBA.
c) Detailed explanation of how we will be providing them each service.
d) It also includes the pricing details of the services.
3.6 PROCESS 6 – PROJECT CLOSURE
The final stage is project closure; if all the stage works that means you are close to crack the deal.
Once the deal is cracked the further decision are taken like, preparing the strategies for the same as
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per the clients requirement or the digital marketing channels choose by him/her.
Company make an roadmap or a weekly /monthly plans of the each channel separately and get the
approval from the client to execute the plan and once it approved the plan actually come into an
action.
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CHAPTER 4
4. FACEBOOK GENERIC POSTING
For face book posting you firstly need to understand and study the company profile or its domain
well accordingly one can plan a SMM plan especially face book posting plan which gave an idea
what can be posted on a page to get a maximum engagement.
I was doing a generic posting of six existing clients face book page of a company. I was handling
the three real estate company page, one NGO page, in house pages and one page of different
sector.
Before making a plan I did a proper research of the related sectors face book pages of other
companies in order to know what others are doing, which post create the more curiosity,
engagement, accordingly I framed my weekly plan. While keeping in mind the theme of the page
and creativity.
I mostly post the interactive posts on the face book pages so that fans can interact, comment, like
and share. It is because during my research I came to know people respond more to either for
interactive post or for creativity or innovative idea.
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CHAPTER 6
6. RESEARCH PROBLEMS
6.1 Technical Aspects of problem:
Finding the online presence of the client.
Understanding why it is so weak.
Identifying what solutions would be better for particular client.
How to improve their presence, etc.
6.2 Managerial Aspect of the problem:
To define SWOT for the client.
To define their requirements and the corresponding solutions.
To define the gap analysis for the client.
6.3 Business Aspect of the problem:
To find better business opportunity for ROW.
To resolve the client’s problem in terms of ROI.
Competitive benefits and bets pricing offering.
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CHAPTER 7
7. FINDINGS
Most of the real sector people actually understanding the value and opportunities of digital
marketing.
With the study of digital marketing I came to its emergence and extreme growth in today’s
scenario.
What I found in client servicing is convincing clients is bit complex as they too have complete
knowledge about the digital marketing and also explaining how we are better than others.
Most of the sectors initially opt for the digital marketing channels name search engine
optimization, search engine marketing and social media marketing and later they will
think about other channels which mean these three channel high acceptance.
It is easier to approach a company’s if you first send them an E-mailer to related sector and
then call them in fact sometimes the company itself call having seen the E-mailer.
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CHAPTER 8
8 . ONLINE MEDIA SUCCESS STORIES
Trip Advisor branded sites make up the largest travel community in the world, with more than
260 million unique monthly visitors and over 100 million reviews and opinions covering more
than 2.7 million accommodations, restaurants and attractions. The sites operate in 30 countries
worldwide.
While Travelocity's Face book fan base grew by more than 300% and the promotion generated
10,000 additional bookings, according to Burns.
Conclusion
There is an opportunity for travel companies to combine location specific and personalized
customer data to continually market targeted ancillary services, such as discounted spa
treatments, golf course fees or restaurant meals during a customer’s hotel stay based on the
guest’s social profile.
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CONCLUSION
The summer internship project helped me to understand how the corporate business works. The
various departments and its functions and how all are interrelated to each other. Return on web is a
Pune based Digital Marketing firm which shows me the complete process of how they work at each
functional level, especially about the business development as it was my job profile. It is a basic
process for which intensive research is to be conducted to find out the target audience, clients,
sponsors, vendors etc. The business development process starts from research and ends at project
closure. This project has made me understand the various key- points which are is considered to
crack a deal, how to deal with different people.
The company helped me to learn and meet a lot of corporate people, which helped me to understand
the business.