Technology and innovation make significant influence in today’s market and it has become the basic requirement for any organization to make the survival of any industry. Therefore, organizations try to implement technology advancements with innovation in order to protect their market position for long time. This report is based on one of famous case analysis of Eastman Kodak Company. Even the Kodak has competitive market position in traditional photography film industry; they lost their market position with digital transformation of photography.
Report explains the Kodak case with reference to the selected three strategic perspectives such as Blue ocean strategy, strategy as narrative and transient advantage. Each of these strategies discuss with three initiatives. Three initiatives such as: academic review of the theory, implication to the case study and recommendations for future improvements. Finally, it explains the conclusion and recommendations of the case analysis.
Technology and innovation make significant influence in today’s market and it has become the basic requirement for any organization to make the survival of any industry. Therefore, organizations try to implement technology advancements with innovation in order to protect their market position for long time. This report is based on one of famous case analysis of Eastman Kodak Company. Even the Kodak has competitive market position in traditional photography film industry; they lost their market position with digital transformation of photography.
Report explains the Kodak case with reference to the selected three strategic perspectives such as Blue ocean strategy, strategy as narrative and transient advantage. Each of these strategies discuss with three initiatives. Three initiatives such as: academic review of the theory, implication to the case study and recommendations for future improvements. Finally, it explains the conclusion and recommendations of the case analysis.
My group created an Integrated marketing strategy plan for Nike athletic shoes, based on the data collected from Nike 10K report, Statista, IBISWorld, and etc. in 2018. This slides include but not limited to industry analysis, market analysis, competition analysis, business analysis, recommendations for 2019.
The “Blue Ocean” approach is a strategic tool that helps innovation strategists’ asses current and desired future strategic states whereas..Red Ocean is a current state.
My group created an Integrated marketing strategy plan for Nike athletic shoes, based on the data collected from Nike 10K report, Statista, IBISWorld, and etc. in 2018. This slides include but not limited to industry analysis, market analysis, competition analysis, business analysis, recommendations for 2019.
The “Blue Ocean” approach is a strategic tool that helps innovation strategists’ asses current and desired future strategic states whereas..Red Ocean is a current state.
E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
Classical trade policies demonstrate that free trade will benefit us, but infant industry theory and strategy trade policy theory tell us we must have some protection of our market and industries on the other side. In your opinion, do you agree with or against free trade? Why?
Please draw the three curves together that is total cost curve, management cost curve and shortage cost curve in one graph.
Suppose that total cost is equal to management cost + shortage cost.
Explain the general trend of each curve.
Economic Study of Television Advertising Market in BangladeshTawhid Rahman
Television has many different affects on the economy in both positive and negative ways. One of the biggest effects television has on the economy is advertisement. More and more people turn to television for advertisement. Advertisement has a huge impact and effect on viewers. After watching an advertisement on television people are heading to the store, looking on the internet, or trying to purchase the product. It only takes a few seconds to convince someone that the product, good or service they are advertising is worth buying and bam people purchase it. Television is unique because it allows people to see the product that is being advertised. Television advertisement affects everyone including children, teens, and adults because they spark the interest of a person instead of pointing out the products features.
A presentation on Creating Brand Image for Art & Artist. In this presentation yo can learn why brand knowledge is important for art, design and crafts professional, how an artist can create his/her personal brand image as well as his/her artworks etc. Basically this presentation was prepared for an interactive lecture, so that in few slides there is no description with image. But I think anyone can understand my idea about Brand. this presentation is very useful for young art students and professionals.
Presentation on Foreign Direct Investment (FDI) in BangladeshTawhid Rahman
Foreign Direct Investment (FDI) plays an important role in the economy of Bangladesh to accelerate GDP, export and domestic investment followed by overall economic growth. Despite global declining trend, in 2016 FDI inflows has increased in Bangladesh, particularly in energy, stockmarket and telecommunication sector.
FDI is a vital issue for Bangladesh to carry out effective measures in protecting the prospective foreign investors so that they can get a congenial atmosphere to invest their capital. Investor should feel that their role in the business arena of Bangladesh is respectfully valued. In this connection, friendly regulations, simplifying regulatory practices, investment incentives and removal of inefficient bureaucratic procedures should be ensured.
In this presentation you can get an overview of Bangladesh market scenario, political, legal, social, cultural, business etiquette, Sino-Bangla relationship, risk and remedy, and few other important authority links.
我有这个演示文稿的中文版本,如果你需要的话,请发邮件到tawhid1983@gmail.com
LIFE is good in CHINA- A Memory book of JUFE IMIB & MIB 2015Tawhid Rahman
This is a special book for Jiangxi University of Finance and Economics (JUFE) International Masters in International Business (IMIB) and Masters in International Business (MIB) students 2 years memory in China. It consists many photos and comments.
A Study on Brand Communication in Bangladesh Social Media.Tawhid Rahman
In today’s competitive business world, no business can survive without proper branding. Branding is therefore important to every business regardless of the size, because it helps distinguish a business from its competitors. As a key component of branding, brand communication determines whether a brand is successfully established and eventually turns a profit. Since brand communication is not free of cost, it is really hard for enterprises, especially Small and Medium Enterprises (SMEs) of Bangladesh to carry out a successful brand communication program through traditional marketing activities, which include television advertising, radio, bill-boards, newspaper etc. However, social media has evolved over the last few years to become the most affordable springboard for brand communication through engaging customers in innovative ways and making them true stakeholders in the value-creation process. Attracted by its potential to drive sales opportunities and to enhance customer engagement, companies of Bangladesh are also coming forward to embrace the full prospects of social media. This paper attempted to explore the present status, problems and prospects of brand communication through social media in the context of Bangladesh market.
This study is exploratory in nature. Duel analysis methods have been used in this research. The first one is qualitative analysis; secondary data are used from different sources to explore an overview of social media usage in Bangladesh. Furthermore, two different survey were conducted among consumers and marketers, with the aim of investigating customers’ motivation and marketers approach for using social media as a channel brand communication in Bangladesh. Finally, descriptive analysis has been done to interpret the data in order to answer all the research questions.
There is no universal communication strategy suitable for all companies, but the appropriate one may be build according to the company goals and means. Process of creating the communication strategy should focus on several targets which companies may identify by themselves or with the help of guides. One of those targets is identifying appropriate ways of engaging with the customers with the combination of Brand Awareness, Brand Engagement and Word-of-Mouth. Nowadays social media especially facebook is becoming a great tool for B2C brand communication. Recent booming of internet uses in Bangladesh enhancing this opportunity for all size of companies. They can enjoy the benefit of social media brand communication with a cost-effective way if they overcome the current challenges.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Evaluation of marketing role
1. E-Commerce
Explain the evaluation of marketing role in a corporation
with an example.
Submitted By
Mohammad Tawhidur Rahman
Bangladesh
Date of Submission:
13 October, 2015
2. Mohammad Tawhidur Rahman P-2
Question # 3 : Explain the evaluation of marketing role in a corporation
with an example.
Answer # 3 :
Marketing has a communicator role between the corporation and the outside world and
that it is focused on customers in order to give them what they want, we can see how a
systemic interaction with other department is fundamental to the attainment of the
organizational goals.
P: Production, F: Finance, HR: Human resource, M: Marketing, C: Costumer
In my opinion, the most important business functions which marketing can assist are:
Production/operational department: marketing can assist these departments in
estimating the number and the type of products and services to be produced/ provided.
Marketing strategies can also try to stimulate a certain response of markets in order to
influence the demand of goods/services in terms of level and/or timing. This can be useful
to match the production/operational constraints of the corporation. Research &
Development (R&D) also a part of production department. Marketing can assist R&D
throughout from the idea of new product/services to its implementation. Marketing
researches can provide inputs to understand what kind of products/services are likely to be
the most marketable and/or understand what kind of features customers would like to have
Finance/Management: marketing plans should include financial information for both
new and existing products. In this sense, marketing can be a means supporting
management when taking investment decisions. Marketing can also give inputs on sales
forecasts under different marketing strategies scenario. Management can be supported by
financial inputs provided by marketing but also to other data such as market actual (or
expected) response to a product/ service.
HR: Nothing is as powerful as word of mouth, and no other medium can distribute your
message as honestly as your employees. The core purpose of the human resource function
is to recruit and retain employees who believe in the company's mission. Obviously this is
also fundamental to marketing success, though only the most progressive corporations
even consider including human resources in market positioning.
HR is charged with consistently monitoring the pulse of the corporation.
Sales: sales department cultivates relationships with clients and marketing can offer inputs
to make it more profitable.
I would also like to include, although somehow tied to the production/operational function,
the purchasing function: try to regulate the demand through marketing actions can in fact
affect the procurement function of a corporation as new material/products/resources can be
required.
3. Mohammad Tawhidur Rahman P-3
Marketing is a management process responsible for identifying, anticipating and satisfying
customer needs profitably, as most successful corporations regard it as a crucial set of
coordinated activities that must be driven from the strategic level of a business.
Despite a widely held perception that marketing is synonymous with selling, the definition
confirms that the scope of marketing extends far beyond selling alone. Indeed, a business
strategy built on selling and without due attention to other important marketing activities
can have serious shortcomings: the customer’s needs may be overlooked, the corporation
may sell goods and services that the customer does not need, or the customer may have
needs for the corporation’s products and services but may purchase the wrong ones.
The essence of marketing is captured in the words ‘identifying, anticipating and satisfying’.
These imply a process through which the corporation must find out what customers want,
or carry out research into what customers are likely to want in the future, and then fulfill
these needs by deploying its resources in an appropriate manner. The process has to be
dynamic, as needs and preferences change over time, rendering some goods and services
less suitable for their needs, or even obsolete. There are countless examples of products
that have fulfilled genuine needs in the past, sometimes for long periods of time, but have
eventually been superseded by alternative choices due to changes in needs, tastes and
preferences, or have become totally unnecessary for consumers. Examples include audio
cassettes, Super 8 cine films and projectors, ‘twin tub’ washing machines and cash
registers.
Successful business corporations therefore regard marketing as a continuous process,
through which actual and perceived customer needs are constantly analyzed and monitored
in order to fulfill these needs to the extent that the corporation’s resources and capabilities
allow.
Marketing mix is a model used when considering the range of activities necessary to
construct and implement a comprehensive marketing strategy. It is most commonly
expressed in terms of ‘the four Ps’ of product, price, promotion and place. ‘Place’ in this
context refers to all activities associated with distribution.
Product
This element of the marketing mix considers the technical features, benefits and
limitations of the product or products offered by the business. Depending on the nature of
the business, products can be physical goods or services.
Price
This refers not only to the price of the product, but to all costs related to the purchase. It
may be expressed in monetary terms, a rate of interest, costs, fees, or a combination of all
these elements. The price may be a one-off payment, or a series of payments over time. It
may be subject to time limits (such as a special deal for a limited period). It may also be
conditional on purchasing other products, or a minimum ‘lock in’ period, such as a mobile
telephone contract with a minimum duration.
In the context of professional services, price is expressed as fees or charges.
Promotion
Promotion refers to all activities that are intended to inform the customer and influence the
purchasing decision. The range of promotional media deployed by a corporation is
sometimes referred to as the promotional mix. This includes:
advertising
direct selling, such as face-to-face interactions and telephone or online sales
public relations
merchandising
4. Mohammad Tawhidur Rahman P-4
sponsorship
Place
This refers to all activities related to moving the product from the producer to the
consumer. It is concerned with distribution through the producer’s channels to market.
Distribution may involve physically moving the product to the consumer, or to
intermediaries who take responsibility for different stages of distribution, such as agents
and wholesalers. In retail industries, distribution was once only concerned with
transferring goods from the point of production to the point of sale, but the logistics have
now changed as more companies embrace online orders and home delivery alongside (and,
in some cases, instead of) their stores.
Advancements in information and communications technology have changed the face of
distribution in the last 20 years. In many countries, it has become apparent that retail shops
are finding it increasingly difficult to compete with the more direct channels facilitated by
e-commerce. While for the foreseeable future consumers will continue to rely on the
traditional shopping experience for certain goods, such as fresh food and fashion, it is
clear that certain businesses cannot expect their traditional business model to be
sustainable. This has been borne out by the collapse of some long-established companies
(such as Woolworth) and the difficulties encountered by others (such as various travel and
holiday companies).
Professional firms now rely heavily on virtual channels to market, having previously been
highly dependent on face-to-face interaction.
As we’ve seen the key objective of a corporation’s marketing efforts is to develop
satisfying relationships with customers that benefit both the customer and the corporation.
These efforts lead marketing to serve an important role within most corporations and
within society.
At the corporation level, marketing is a vital business function that is necessary in nearly
all industries whether the corporation operates as a for-profit or as a not-for-profit. For the
for-profit corporation, marketing is responsible for most tasks that bring revenue and,
hopefully, profits to a corporation. For the not-for-profit corporation, marketing is
responsible for attracting customers needed to support the not-for-profit’s mission, such as
raising donations or supporting a cause. For both types of corporations, it is unlikely they
can survive without a strong marketing effort.
Marketing people interacts most frequently with the public and, consequently, what the
public knows about a corporation is determined by their interactions with marketers. For
example, customers may believe a company is dynamic and creative based on its
advertising message.
At a broader level marketing offers significant benefits to society as well as corporation.
These benefits include:
Developing products that satisfy needs, including products that enhance society’s
quality of life
Creating a competitive environment that helps lower product prices
Developing product distribution systems that offer access to products to a large
number of customers and many geographic regions
Building demand for products that require corporations to expand their labor force
Offering techniques that have the ability to convey messages that change societal
behavior in a positive way (e.g., anti-smoking advertising)
-THANK YOU-