What is-digital-marketing?

Introduction
To
Digital Marketing
Presented by-Presented by-
Jalal Uddin ArifJalal Uddin Arif
Digital Marketer, Entrepreneur, Problem SolverDigital Marketer, Entrepreneur, Problem Solver
Founder DigitalJalal.comFounder DigitalJalal.com
Digitaljalal.comDigitaljalal.com
Copyright-2017@Digitaljalal.com

Fundamental of Digital Marketing
Slide 1-2

Topics To be Discussed
 What is digital marketing?
 Traditional Marketing vs Digital Marketing
 Why Digital Marketing is next Big Thing?
 Components of Digital Marketing
 Opportunities in Digital Marketing
 Who can Learn digital Marketing? Is it for You?
 How to learn Digital Marketing?
Slide 1-3
Copyright-2017@@Digitaljalal.com

What is digital marketing?
Digital Marketing is the process of
promoting or marketing of products
or services through digital mediums,
mainly on the Internet.
It also includes mobile phones,
display advertising, and any other
digital medium.
Slide 1-4

Traditional Marketing VS digital Marketing
Slide 1-5
Matric Traditional Marketing Digital Marketing
Reach Low High
Target Audience Very Low Very Low
Engagement Zero Very High
Costs Very High Very Low
Effectiveness Hard to track Traceable
Publicity Time Consuming Quick

Why Digital Marketing is Next The Big Thing?
Slide 1-6
 Consumption of traditional media like
TV, Radio, Magazine, Newspaper is
decreasing
 People are spending significant time
on Facebook, YouTube, Twitter, blog
so on.
 Companies also using digital media to
advertise their product
 Business Need more and more digital
marketer rather than traditional
marketer.
So, career opportunity is also on the
rise. Digitaljalal.comDigitaljalal.com

Bangladesh is The 10th
Largest Internet
Base in the world….!!!
Slide 1-7

Internet Penetration is Rising………!!!
 According to BTRC Latest Report the total number of
Internet Subscribers has reached 80 million at the
end of November 2017
 Internet user through mobile 74.736 million
 70% population of Bangladesh is under the age of 35
 About 80% of total internet users are in between 18
to 34 years
Slide 1-8

Expenditure on Digital Marketing is
HUGE……!!!
Slide 1-9
According to Statista- (leading statistics companie on the internet)
Global digital ad spending is 229.25 billion in 2017
It will increase up to 335.48 billion in 2020
About 50% of total global ad sales will be digital by 2020.
Digital Marketing expenditure of Bangladesh is half a billion and it is
raising year by year.

Components of Digital Marketing
Slide 1-10
Content

Components of Digital Marketing
Slide 1-11
 Website
 SEO
 Paid Ads
 Social Media
 Email Marketing
 Content Marketing
 Analytics

Website
 Website should be user friendly
and mobile friendly and
responsive
 It should be professional , clean
and easy to navigate
 Your website should speak
about your Brand or Product
Slide 1-12

Search Engine Optimization(SEO)
 Search Engine Optimization(SEO) is the process of achieving top
rank in the organic search in google.
 Google ranks a website considering 200+ factors. So, Search
Engine ranking is done following some tool and techniques.
 Two types of SEO-
 On Page(Within the website)
 Paid ….
 Organic
 Off Page(Outside of website)
Slide 1-13

Paid Advertising
Slide 1-14
In Paid advertising we use different channel to promote our
products.
It includes website, Social Media like Facebook, Instagram,
YouTube, Twitter advertising etc.
Mobile Apps
Mobile Advertising

Social Media Marketing(SMM)
Slide 1-15
 Social media is very effective means to promote and build
brand as it has huge number of fan base.
 It is very responsive and interactive tool.
 It can be used for both paid and non paid (free) marketing.

Email Marketing
 Email is used to generate leads using
existing and new customers base.
 It helps to keep in touch and inform
about new product and services.
 In short, you can maintain healthy
relationship with your customers
Slide 1-16

Content Marketing
Content is the KING….!!!
Creation of content (like blog posts, videos,
photos, social media posts, etc.) and sharing it on
different online platforms for brand awareness,
lead generation, growth of traffic, gaining more
customers or building reputation; is mainly called
as content marketing.
Content marketing is done implicitly to gain
customer interest without promoting the business
directly.
Slide 1-17

Analytics
Analytics is the process of tracking and reporting of website data.
It helps to measure the performance of marketing campaigns
through website, blog, social media channels and paid
advertising.
Helps decision making on the basis of report.
Slide 1-18Copyright-2017@Digitaljalal.com

Opportunities in Digital Marketing
Slide 1-19
Digital
Marketer
Entrepreneur
Online
Earning
Professiona
l Job
Start your
Own Business
Earn from Affiliate/
Adsence
As a Consultant
or Employee
Work on projectFreelancer

Opportunities in Digital Marketing
 Entrepreneurship:
You can start a digital marketing agency, Niche
blogging, Video marketing etc.
 Freelancer:
Working on different marketplace like Up-
work, Fiver, Freelancer etc.
Slide 1-20Copyright-2017@Digitaljalal.com

Who Can Learn Digital Marketing?
Anyone can learn digital marketing who-
Has a computer and Internet connection
Is interested in Information technology
Want to take it as opportunity
No Programming or IT background needed.
Subject does not matter.
Slide 1-21

Thanks a lot
Slide 1-22

Question?

What is-digital-marketing?

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