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IS Directors Conference – September 2014 
Transformation eines traditionellen Vermarktungs-unternehmens 
zu einem führenden Internet-Werbe-technologie- 
Anbieter 
Arndt Groth 
CEO 
PubliGroupe Ltd
Presentation_ISDC 2014_Arndt Groth_PubliGroupe
3 
08.09. 
2014 
Welcome to our information meeting 
Latest news: Since 5 September 2014 and the completion of the public tender offer 
from Swisscom Ltd, PubliGroupe is part of the Swisscom Group, Switzerland's leading 
telecommunications company.
How media business 
has changed
Advertising evolution: the beginning
Advertising evolution in 2000’s
More and more media consumed
Changing pattern in media consumption
-50% in print circulation in Germany
More information than ever 
60 seconds on the web
8 
Harder to reach 
consumers
Challenge for advertisement today: 
reaching across channels and devices
Targeting yesterday vs today
An increasingly complex ecosystem
Big data playing important role today
13 
Change of business 
model of PubliGroupe
Presentation_ISDC 2014_Arndt Groth_PubliGroupe
Key strategic premises 
• Market is becoming multi-channel and multi-device 
• Users are now content producers, marketers 
becoming publishers 
• Data based targeting and advertising 
automization, the new rule of the game 
• Traditional media will continue to lose audience 
and advertising revenue
A print based business model 
Media Sales 
‘Media Sales’ is a partner 
for media owners and 
advertisers 
worldwide, selling media 
using effective 
advertising solutions 
Search & Find 
‘Search & Find’ produces 
and sells media products 
facilitating the search for 
persons, companies, 
products and services 
Digital & Marketing 
Services 
‘DMS’ brings together a 
portfolio 
of leading international 
marketing and technology 
service companies
New business model of PubliGroupe
The typical order process 
Nachfrage Intermediär Angebot 
Advertiser Vermittler/ Vermarkter/ Plattfom Publisher 
Service 
Media Buying 
Tech 
Werbetreibende 
Agenturen 
TV 
Online/ Mobile 
DOOH 
Media Selling 
DSP* SSP* 
Data 
DMP* 
1 
2 
3 
7 
6 
4 5
New business model of PubliGroupe 
Nachfrage Intermediär Angebot 
Advertiser Vermittler/ Vermarkter/ Plattfom Publisher 
Service 
Media Buying 
Tech 
Werbetreibende 
Agenturen 
TV 
Online/ Mobile 
DOOH 
Media Selling 
DSP* SSP* 
Data 
DMP*
PubliGroupe value proposition today
Swisscom & PubliGroupe - Looking ahead
Key learnings 
• (Almost) Everything is becoming digital and what 
is digital will be automized 
• Innovation never ends 
• It‘s never to early to start transforming your 
business 
• You need to be radical
The best way to 
predict the future 
is to create it. 
Alan Kay 
(Born May 17, 1940) is an 
American computer scientist 
17
Presentation_ISDC 2014_Arndt Groth_PubliGroupe

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Presentation_ISDC 2014_Arndt Groth_PubliGroupe

  • 1. IS Directors Conference – September 2014 Transformation eines traditionellen Vermarktungs-unternehmens zu einem führenden Internet-Werbe-technologie- Anbieter Arndt Groth CEO PubliGroupe Ltd
  • 3. 3 08.09. 2014 Welcome to our information meeting Latest news: Since 5 September 2014 and the completion of the public tender offer from Swisscom Ltd, PubliGroupe is part of the Swisscom Group, Switzerland's leading telecommunications company.
  • 4. How media business has changed
  • 7. More and more media consumed
  • 8. Changing pattern in media consumption
  • 9. -50% in print circulation in Germany
  • 10. More information than ever 60 seconds on the web
  • 11. 8 Harder to reach consumers
  • 12. Challenge for advertisement today: reaching across channels and devices
  • 15. Big data playing important role today
  • 16. 13 Change of business model of PubliGroupe
  • 18. Key strategic premises • Market is becoming multi-channel and multi-device • Users are now content producers, marketers becoming publishers • Data based targeting and advertising automization, the new rule of the game • Traditional media will continue to lose audience and advertising revenue
  • 19. A print based business model Media Sales ‘Media Sales’ is a partner for media owners and advertisers worldwide, selling media using effective advertising solutions Search & Find ‘Search & Find’ produces and sells media products facilitating the search for persons, companies, products and services Digital & Marketing Services ‘DMS’ brings together a portfolio of leading international marketing and technology service companies
  • 20. New business model of PubliGroupe
  • 21. The typical order process Nachfrage Intermediär Angebot Advertiser Vermittler/ Vermarkter/ Plattfom Publisher Service Media Buying Tech Werbetreibende Agenturen TV Online/ Mobile DOOH Media Selling DSP* SSP* Data DMP* 1 2 3 7 6 4 5
  • 22. New business model of PubliGroupe Nachfrage Intermediär Angebot Advertiser Vermittler/ Vermarkter/ Plattfom Publisher Service Media Buying Tech Werbetreibende Agenturen TV Online/ Mobile DOOH Media Selling DSP* SSP* Data DMP*
  • 24. Swisscom & PubliGroupe - Looking ahead
  • 25. Key learnings • (Almost) Everything is becoming digital and what is digital will be automized • Innovation never ends • It‘s never to early to start transforming your business • You need to be radical
  • 26. The best way to predict the future is to create it. Alan Kay (Born May 17, 1940) is an American computer scientist 17