A presentation on Creating Brand Image for Art & Artist. In this presentation yo can learn why brand knowledge is important for art, design and crafts professional, how an artist can create his/her personal brand image as well as his/her artworks etc. Basically this presentation was prepared for an interactive lecture, so that in few slides there is no description with image. But I think anyone can understand my idea about Brand. this presentation is very useful for young art students and professionals.

1. CREATING
BRAND IMAGE
FOR ART & ARTIST

2. INTRODUCTION
Official Name : Mohammad Tawhidur Rahman
Brand Name : TAWHID RAHMAN
Present position : Manager (Design), Head of the Section,
ATN Bangla
Academic background:
• Masters in International Business,
Jiangxi University of Finance and Economics, China
• Bachelor of Fine Arts,
University of Dhaka, Bangladesh
born to
EXPRESS,
not to
IMPRESS
everyone.

3. KEY DISCUSSION POINTS
1
• WHAT IS BRAND
2
• PERSONAL BRANDING
3
• ART, CRAFT & DESIGN BRANDING
4
• QUESTION AND ANSWER

4. BRAND

5. WHY BRAND?

6. WHAT IS IT?

7. THE BRAND

8. WHAT BRAND DOES

9. BRAND IMAGE

10. BRAND IMAGE

11. BRAND IMAGE

12. BRAND IMAGE

13. BRAND IMAGE

14. DESIGN FUNDAMENTALS
Principles
of Design
Balance
Variety
Harmony
Rhythm
Emphasis
Unity
Elements
of Design
Line
Shape
Color
Texture
Space
Proportion

15. BRAND FUNDAMENTALS

16. DEFINITION OF BRAND
AMA- American Marketing Association

17. BRAND IS…

18. BRAND IS…

19. COLOR PSYCHOLOGY

20. COLOR OF BRANDS

21. BRAND BUILDING PROCESS
Monitor
Communication dashboard Customer dashboard
Deploy
Internal rollout External rollout
Create
Brand strategy Brand book
Understand
Kick-off the idea Competitive analysis

22. PROFIT GENERATING PROCESS
Communication
Activity
Brand
Image
Brand
Equity
Economic
Value
tool to inform, persuade,
enlighten, teach, remind,
and enrich the knowledge
about the brand
• Promotion
• Presentation
• Exhibition
the general impression of
a product held by real or
potential consumers
• Characteristics
• Difference
• Attributes
the value that derives
from consumer
perception of the brand
name
• Attachments
• Association
• Preference
brand delivers return on
two dimensions- charge a
premium price or it adds
more volume
• Pricing power
• Expense
reduction

23. PERSONAL
BRANDING

24. IMPORTANCE

25. STAND OUT FROM THE CROWD

26. BRAND YOURSELF

27. BRAND YOURSELF

28. COMPETITIVE ANALYSIS (SWOT)
POSITIVE NEGATIVE
EXTERNALINTERNAL
› Work experience/ Education
› Technical expertise/ skills
› Good networking contacts
› Multitasking ability
› Positive personal characteristics
› Unique component
› Lack of experience/ knowledge
› Limited education/ technical skills
› Poor interpersonal skills
› Negative personal characteristics
› Wrong judgment
› Positive trends in your field
› Enhancing education/ skills
› Gaps you can fill
› Power of adaptability
› Association, business groups
› Competition is your field
› Negative trends in your comfort zone
› Training and education obstacles
› Limited ability to develop/ advancement
› Unexpected situation/ problems
STRENGTH WEAKNESS
OPPORTUNITY THREAT

29. COMPETITIVE ANALYSIS (SWOT)
POSITIVE NEGATIVE
EXTERNALINTERNAL
STRENGTH WEAKNESS
OPPORTUNITY THREAT

30. HOW TO BRAND YOURSELF?
Name/ identity
Qualification/ skills
Experience/ expertise
Networking power/ connectivity

31. REAL NAME VS. BRAND NAME
HashemKhan
RafiqunNabi
ShahabuddinAhmed

32. REAL NAME VS. BRAND NAME
LeonardodiserPiero
daVinci
MichelangelodiLodovico
BuonarrotiSimoni
PabloDiegoJoséFranciscode
PaulaJuanNepomucenoMaríade
losRemediosCiprianodela
SantísimaTrinidadRuizyPicasso

33. SIGNATURE

34. BRAND SPECIFICS
• Performance
• Safety
• Reliability
• Driving
experience
• Styling
• Technology
• Interior
• Price
• Customer
targeting

35. BRAND SPECIFICS

36. SET YOUR GOALS

37. SET YOUR GOALS

38. SET YOUR GOALS

39. STRAREGY FORMULATION

40. ACT TO ACHIEVE

41. ACT TO ACHIEVE

42. BUILDING NETWORK

43. EXPRESS YOURSELF

44. POWER OF BRAND

45. ARTWORKS
BRANDING

46. THINK DIFFERENT
Entrepreneur Artrepreneur

47. Product
Price
Promotion
Place
4P’s
Consumer
Cost
Communication
Convenience
4C’s
MARKETING MIXMcCarthy(1960)
Lauterborn(1990)

48. ART
The expression or application of human conceptual ideas,
technical skill and imagination in creating visual, auditory or
performing artifacts to be appreciated primarily for their
beauty or emotional power.

49. CAUSES TO CREATE ARTWORK
Why you create
artworks

50. CAUSES TO CREATE ARTWORK
Why you create
artworks
Own interest Others interest

51. TARGET PEOPLE

52. UNIQUE STYLE

53. UNIQUE STYLE

54. SCOPE OF WORK

55. BUILDING NETWORK
• Partner Up with Other Artists
• Create Artist Branding Platforms

56. SHOWCASE YOUR WORKS
• Regular exhibition

57. SHOWCASE YOUR WORKS
• Pop-up exhibition

58. SHOWCASE YOUR WORKS
• Web presence

59. NEVER GIVE UP

60. BE SUCCESSFUL

62. THANK
YOU