This document outlines an SMM and SMO activity plan covering social media audit, monitoring, management, reputation management, marketing, PR, and strategy. It describes activities for Facebook, LinkedIn, Twitter, Google+, Pinterest, blogs/Q&As, digital PR, and social bookmarking. It provides a 12-month timeline focusing on brand presence in months 1-3, brand/customer engagement in months 3-6, and ROI in months 6-12.

1. SMM & SMO ACTIVITY PLAN
Narendra Sharma

2. AmanAgarwal

3. Social Media Audit
Social Media Monitoring
Social Media Management
Social Online Reputation Management
Social Media Marketing
Social Media PR

4. Social Media Audit:
 Research your social media presence
 Analyzing your social media opportunity and
threats
 Recommending the ideal social media
strategy
 Execution plan

5. Social Media Monitoring
 Identifying con variations
 Segregating con variations
 Analyzing conversation
 Insight & recommendation report

6. Social Media Management
 Strategic presence creation on social media
 Presence promotion and response
management
 Analyzing opportunities for social media
outreach

7. Online Reputation Management
 Researching and analyzing current online
reputation
 Defining a reputation score
 Recommending steps to improve reputation
score
 Execution of recommendations

8. Social Media Campaign
 Creation of campaign thought
 Illustration of campaign execution – tool,
Apps and prospective conversation strategy
 Deliverables (ROI) via camping execution

9. Social media release
 Identification of online PR Objective
 Analysis of PR Opportunities
 Strategy Layout and Activation of blogger
and Influencer outreach

10. Social Media Strategy
With a well-designed social media strategy, you can
leverage conversation to advance your business.
Without such a strategy, you run the risk of falling
behind.
The benefits of social media campaigns are extensive –
from increasing customer satisfaction, to keeping tab on
the competition, to marketing your latest product.
Why not take advantage?

11. Facebook
 Creating profile
 Creating page
 Content development
 Buzz creation
 Integration page with other social media channels
 Post updates with links to the desired landing page
 Joining groups and pages
 Adding members
 Starting discussions
 Sharing links
 Creating facebook “like” button and badge, to place it in the website and blogs
 Run contests, promotional campaigns, polls…
 Video sharing viaYouTube tabs ( for viral campaigns)
 Photo sharing via page flicker apps/ similar apps
 Document sharing ( pdf, ppt, whitepapers, brochures, notes..)
 Customized contact form/ registration form
 Promote blogs/feed
 Adding custom tabs
 Tagging use of various external interactiveApps

12. LinkedIn
 Creating profile
 Creating company page
 Integrating profile with other media channels
 Add connections
 Join Groups
 Targeting and networking with the influencers
 Starting Discussions in groups
 Active participations in relevant Q&A’s
 Publish Press release
 Create polls
 Launch and promote e vents
 Submit feeds
 Share presentation
 Integrate blogs to the profile
 Share likes

13. Twitter
 Creating twitter handle
 Post tweets with site link (content from the site)
 Following key influencers
 Use hash tags for keywords
 Retweet influential tweets
 Tweeting based on trends
 Post natural updates frequently
 Influence mentions
 Create a twitter badge and place it on the site and blogs
 Increase followers base constantly
 Network and engage the followers

14. Google +
 Create profile
 Create page
 Content Development
 Buzz Creation
 Integrating page with other social media channels
 Post updates with links to the desired landing page
 Joining pages
 Adding influencers to our circles
 Starting discussion
 Sharing links
 Video sharing
 Photo sharing
 Document sharing ( pdf, ppt, whitepaper, brochures, notes…)
 Tagging

15. Pinterest
 Creating Profile
 Creating boards
 Content Development
 Buzz creation
 Integration profile with other social media channels/blogs
 Add pins
 Influence repines
 Photo sharing with links
 Sync info graphics
 Follow influencers
 Follow relevant boards

16. Blogs And Q&A’s
 Blogs
 Follow key blogs
 Comment on blogs with link
 Network with influential bloggers
 Q&A’s
 Post questions and answers on Q&A sites like
answer, bag, quora, yahoo answers with links, to
derive traffic, increase backlinks, create more visibility
and enhance online reputation

17. Digital PR
 Monitor and evaluate relevant online media
conversation
 Engage with key influencers in the
blogosphere
 Develop the corporate blogs, social network
sites and multimedia tools
 Plan and develop content for corporate
websites
 Optimize e communication for effective
distribution in the digital space

18. Social Bookmarking and Document sharing
 Social Bookmarking
 Bookmarking Links from the site
 Adding keywords
 Using top SBM sites for quality backlinks: mixx, jumptages,
Digg, Reddit, stumbleupon, delicious,
 Document sharing
 Sharing presentation through slide share, scribd, docstoc
 Publishing white papers and Article in scribd and docstoc

19. 12 – Month Social Media marketing plan

20. 12 – Month Social Media marketing timeline
Month 1-3 brand
presence
Create
profiles
Implement
brand image
Announce
presence
Traffic Sources
Referring
sites
Search
engines
ProjectTraffic
12.5 %
increase
Twitter/facebook/
LinkedIn followers
100 -2000
followers
Costing
$500

21. 12 – Month Social Media marketing timeline
Month 3 - 6 :
Brand/customer
engagement
Increase
followers base
Monitor brand,
industry, niche
Reply to
customers and
prospects
Traffic source
Referring sites
Search
engines
Projected traffic
25 – 30 %
increase
Twitter/
facebook /
LinkedIn
followers
1000- 3000
followers
Costing
$1500

22. 12 – Month Social Media marketing timeline
Month 6 - 12: ROI
focus
Special offers for
fans, members,
followers…
Converts fans,
members,
followers to email
subscribers
Revenue based
campaigns
Lead generation
Traffic Sources
Referring sites
Search engine
ProjectedTraffic
50-60 % increase
Costing
$2500

23. ThankYou