Ideazfirst Marketing Services is a marketing company based in Eastern India that has worked with over 250 clients. They provide innovative marketing solutions for real estate projects, including mall activations, residential events, leaflet distributions, newspaper inserts, and media coverage. Their campaigns aim to positively impact sales and include unique activities like application kit sales at stores, t-shirt distributions, community events with games and performances, and publicity through radio, press releases and social media.

1. Ideazfirst Profile
Real Estate - BTL Activations & Branding
Prepared by: Ideazfirst Marketing Services (P) Ltd
Updated as on April 2015

2. About Us
• Founded in 2003, Ideazfirst Marketing Services (P) Ltd has became one of the
trusted name in innovative marketing services industry in Eastern part of
India.
• We have worked with more than 250 clients, many of which are the biggest
names in the respective verticals (Client details in subsequent slides).
• We have deep understanding of client marketing needs and come up with
solutions based on research, study, innovation and creativity.
• Our distinctive and unique marketing solutions have been able to impact client
businesses in sales positively and other surprising ways.
• This has been one of the biggest reasons we have retained most of our
clients.
Ideazfirst Marketing Services (P) Ltd 2

3. Real Estate Marketing Campaigns
planned & executed by us
• Mall Activations for Hiland Greens Phase I and II
• Residential Activations for Merlin Waterfront, Meridian
Splendora, Amaya Realty, Luxuria Heights
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 3

4. Hiland Greens – Application
Kit Sales at Big Bazaar outlets
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 4
Avani, Howrah Lake Mall, Kolkata

5. Application Kit Sales at Big
Bazaar outlets
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 5
DCN, KolkataHiland Park, Kolkata

6. May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 6
KharagpurHaldia
Application Kit Sales at Big
Bazaar outlets

7. May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 7
DurgapurBurdwan
Application Kit Sales at Big
Bazaar outlets

8. T-shirt Distribution
to newspaper vendors
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 8
Cost effective outdoor advertising via
newspaper delivery vendors. Each
person wore the branded T-shirt for
around 15 days as a part of our contract.

9. T-shirt Distribution to
newspaper vendors
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 9

10. Events @ Residential Complexes
Real Estate Project Promotions inside a residential complex gives a unique
opportunity to interact with the residents, where we are interacting with
the right kind of people who have the propensity to purchase.
We book a community hall or an open area inside a residential complex to
promote real estate projects among the residents of the complex.
We deliver invitation cards to each flat two days prior to the event, and
put up posters on the notice boards.

11. Venue Branding
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 11

12. Magic Show & Tattoo
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 12

13. Event Specific Activations
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 13
• During the ICC World
Cup in March 2015,
we invited residents
to write their best
wishes for the Indian
Team
• The best slogan won
prizes.

14. Dhak & Shanko Dhwani
On 15th April 2015 – Poila Baisakh we organized events
which included themes relevant to Bengali New Year
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 14

15. Puchka Eating Competition
How many puchkas can you gulp in 1 minute?
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 15

16. Talent Competition
One Minute to Fame
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 16

17. Prize Distribution
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 17

18. Customer Interaction Desk
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 18

19. May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 19
Customer Interaction Desk

20. Recent events done at….
We chose the location of residential complex based
on the project being promoted.
• Ganges Garden, Howrah
• Panchsheel Apartment, Howrah
• Vikram Vihar, Howrah
• Arihant Enclave, Howrah
• Brindawan Gardens, Tangra
• Indralok Estate 1, Paikpara
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 20

21. Games & Interaction
for Kids
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 21
• Magic Show
• Puppet Show
• Football tapping
• Puchka eating Competition
• Balloon bursting / Balloon
Shooting
• Jumpolin / Trampolin
• Fancy Dress Competition
• Sit & Draw Competition
• Tattoo & Nail Art

22. Games & Interactions
for Adults
• Professional Dance
Performances
• Comedy and Mimicry
shows
• Mr. & Mrs. <Complex
name> Compatibility
test
• Balloon bursting /
Balloon Shooting
• Couple Tattoos (Same for
both)
• Treasure Hunt
• Indoor Golf
• Quiz
• Memory Games
• Darts / Shuffle cards
• Questionnaire for
accommodations for
residents
12 May 2015 Ideazfirst Marketing Services Pvt. Ltd 22

23. Event Publicity
• FM Radio Partnerships –We propose to give the event a
proper name, and then partner with FM Radio like RED FM,
which is a Hindi only channel and has higher listenership.
We pay an on-air amount for the same.
– FM would announce the event on their radio station
one or two days prior to the actual event.
– RED FM can put up their logos on the backdrop and
invitation cards, as a part of the deal
12 May 2015 Ideazfirst Marketing Services Pvt. Ltd 23

24. Event Publicity
• Press Releases – For activities like World Cup wishing
wall, we would be doing a press release with some of the
leading publications.
• Social Media Marketing – We would post the event
information on all the facebook pages and post the post
event photographs on the same.
12 May 2015 Ideazfirst Marketing Services Pvt. Ltd 24

25. Leaflet distributions
& Newspaper inserts
Cost effective solution to get
immediate attention of the target
audience.

26. Leaflet Distributions
at Kolkata Book fair
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 26

27. Leaflet Distributions
outside Shopping Malls
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 27

28. Leaflet Distributions
outside Metro Stations
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 28

29. Leaflet Distributions
outside Retail Shops
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 29

30. Newspaper Inserts
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 30

31. Newspaper Inserts
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 31

32. Media Coverage
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 32

33. Media Coverage
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 33

34. Media Coverage
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 34

35. Real Estate
Traditional marketing ideas
• Real Estate Companies in Kolkata are spending heavily on
advertisements, i.e. print, outdoor and radio, in order to promote
their upcoming projects. Almost every day one can see a full page
cover to cover print ads in the leading dailies like The Telegraph, The
Times of India, ABP etc.
• Interestingly if we analyses all the print advertisements in the recent
issue of “Home Sweet Home” supplement, you would not be able to
differentiate / recall advertisements after some time. Surprisingly all
the ads look almost same.
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 35

36. Is Real Estate marketing
running out of ideas?
• Whether its a luxurious residential project or a low cost housing
project, all projects are selling based on few standard offerings like: -
AC Community Hall, Swimming Pool, Health Club / Gym, Childrens’
Garden / Play Area, Indoor Games Zone, Gated Community, Hi speed
Elevators, Vaastu Compliant.
• These are undoubtedly important benefits, but when all the builders
are offering this, these features loose their importance. Its high time
the real estate developers start highlighting something which is
beyond the above features. The above features are so common now
that they do not help in comparing two competing projects or help
decide the project. All the projects have similar offerings.
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 36

37. How should Real Estate
companies market themselves?
• Builders should start focusing on the following: -
– Architectural excellence highlighting the designs
– Security systems
– The Servant Quarters, complimentary with each flat
– Custom Paints for the flats
• Creating more awareness through BTL activities and branding.
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 37

38. Thank You
Contact Us at: 033-2364-9005 / 23649601
sales@ideazfirst.com
www.ideazfirst.com
May 12, 2015 Ideazfirst Marketing Services (P) Ltd. 38