Digital marketing offers several advantages, including the ability to target specific demographics, track campaign performance in real-time, and adjust strategies based on data-driven insights. It has become an essential part of overall marketing strategies for businesses of all sizes in the modern, interconnected world.

1. Let’s learn about Digital Marketing

2. What is Digital Marketing ?
 Digital marketing, also
called online marketing,
is the promotion of brands
to connect with potential
customers using the
internet and other forms
of digital communication.
This includes not only
email, social media, and
web-based advertising,
but also text and
multimedia messages as a
marketing channel.

3. Types of SEO ?
White hat SEO
Black hat SEO
Grey hat SEO

4. What is White hat SEO?
 Generally, white hat SEO
refers to any practice that
improves your search
rankings on a search
engine results page
(SERP) while maintaining
the integrity of your
website and staying
within the search engines'
terms of service. These
tactics stay within the
bounds as defined by
Google.

5. What is Black hat SEO?
 Black hat SEO is the
practice of going against
search engine guidelines
to manipulate SERPs
(search engine results
page) for higher rankings.
Marketers found to be
using black hat SEO
methods can be issued
Google penalties, be
wiped from search
engines or see metrics
completely drop.

6. What is Grey hat SEO?
 Grey hat SEO techniques
are methods that combine
both white hat and black
hat SEO tactics. For
example, creating high-
quality content and then
buying backlinks for it is a
grey hat SEO technique.
Creating content is a
white-hat SEO technique
and buying links is a clear
black-hat SEO technique.

7. Types of Web Traffic
Organic traffic
Inorganic traffic
Direct traffic
Social traffic
Referral traffic

8. What is organic traffic?
 Organic traffic
is those visitors that
land on your website
from unpaid sources,
aka essentially free
traffic. Organic
sources here include
search engines like
Google, Yahoo, or
Bing.

9. What is inorganic traffic?
 Simply put, paid traffic is
called inorganic traffic. It
describes visitors who
arrive at your website as a
result of paid internet
advertising. The most
popular paid advertising
network is Google
Adwords.

10. What is direct traffic?
 Direct traffic is the
amount of web traffic
you receive from users
who visit your website
through a URL directly
from their browsers. In
terms of Google
Analytics (GA), it is
defined as the traffic that
has arrived on your
website with no source
or data.

11. What is social traffic?
 Social traffic refers
to traffic coming to your
website, mobile site or
mobile app from social
networks and social media
platforms. For example, a
person who clicks on a
tweet or a Facebook post
and then arrives on your
brand's website will be
counted in your digital
analytics reports as social
traffic.

12. What is referral traffic?
 Referral traffic is the
segment of traffic that
arrives on your website
through another source,
like through a link on
another domain.

13. Keyword Ranking Factor in SEO
 On page
 Meta tags
 Google Webmaster tool
 Google Analysic tool
 Sidemap creation
 Robots txt
 URL canonical
 Google Update
 Google discover tool
 URL Re-direction
 Scheme markup
 Web context optimization
 Off page
 Directory Submission
 Classified
 Social Bookmarking
 Image Submission &
Optimization
 Blog Submission
 Blog Commenting
 PPT Submission
 PDF Submission
 Video Submission
 Profile Submission
 Article Submission
 Press Related