Digital marketing is the use of online tools and platforms to promote products or services. It includes strategies like social media marketing, content marketing, and search engine optimization (SEO). Digital marketing helps businesses reach a larger audience, increase brand awareness, and drive more traffic and sales through digital channels.
2. What Is Digital Marketing
Digital marketing is the practice of
promoting products, services, or brands
using digital channels such as websites,
search engines, social media, email, and
mobile apps. It encompasses a range of
tactics including search engine
optimization (SEO), pay-per-click (PPC)
advertising, content marketing, social
media marketing, email marketing, and
more. The goal of digital marketing is to
reach and engage with target audiences
online, drive traffic, generate leads, and
ultimately, convert prospects into
customers while maximizing return on
investment (ROI).
3. What Is SEO?
SEO, or Search Engine Optimization, is the
practice of optimizing websites and digital
content to improve their visibility and ranking in
search engine results pages (SERPs). The goal of
SEO is to increase organic, or non-paid, traffic to
a website by ensuring that it appears higher in
search engine rankings for relevant keywords
and phrases. SEO involves various strategies and
techniques, including keyword research, on-page
optimization (such as optimizing meta tags,
headings, and content), off-page optimization
(such as building backlinks from other reputable
websites), technical optimization (ensuring site
speed, mobile-friendliness, and crawlability), and
continuous monitoring and analysis to refine and
improve performance in search engine results.
The ultimate aim of SEO is to enhance a
website's visibility, authority, and relevance to
attract more targeted traffic and improve overall
user experience.
4. TYPESOF SEO
WHITE HAT
White hat: Ethical SEO techniques that
adhere to search engine guidelines.
BLACK HAT
Black hat: Unethical SEO tactics
violating search engine guidelines
for ranking.
GREY HAT
Grey hat: SEO tactics that are
neither fully ethical nor unethical.
5. WEBSITETRAFFIC
Organic Web Traffic
Inorganic Web Traffic
Direct Web Traffic
Social Web Traffic
Referral Web Traffic
6. Website Traffic
Organic Web
Traffics
Organic traffic: Website visitors
who find your site through unpaid
search engine results.
Inorganic Web
Traffic
Inorganic traffic: Visitors directed
to a website through paid
advertising campaigns or
promotional efforts.
Direct Web Traffic
Direct traffic: Visitors who navigate
directly to a website by typing its
URL into their browser.
7. WEBSITETRAFFIC
Social Web Traffic
Social traffic: Visitors who land on a
website through links shared on social
media platforms.
Referral Web Traffic
Referral traffic: Visitors directed to a
website from links on other websites
or online sources.
8. What is CrawlingAndIndexing
Crawling
Crawling: Automated process by
search engines to discover and index
web pages for search results.
Indexing
Indexing: Organizing and storing web
pages discovered during crawling to
be retrieved for search queries.
9. SeoDividedBy TwoParts
On Page SEO
On-page SEO: Optimizing individual
web pages to rank higher and earn
more relevant traffic.
Off Page SEO
Off-page SEO: Actions taken outside
of a website to improve its search
engine rankings.
10. What Is Affiliate And Social Media Marketing?
Affiliate Marketing
Affiliate marketing: Earning
commissions by promoting products
or services and driving sales through
referral links.
Social Media Marketing
Social media marketing: Promoting
products or services through social
media platforms to drive engagement
and sales.
