Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to consumers. This form of marketing leverages the internet and electronic devices to reach and engage with target audiences. Here are some key components of digital marketing: Search Engine Optimization (SEO): The process of optimizing website content to rank higher in search engine results pages (SERPs), thereby increasing organic (non-paid) traffic to the site. Content Marketing: The creation and distribution of valuable, relevant content to attract and engage a target audience. This can include blog posts, articles, videos, infographics, and more. Social Media Marketing: Using social media platforms (such as Facebook, Instagram, Twitter, LinkedIn) to promote products or services, engage with customers, and build brand awareness. Email Marketing: Sending targeted and personalized emails to a list of subscribers to nurture leads, promote products, or keep customers informed. Pay-Per-Click (PPC) Advertising: A model of internet marketing where advertisers pay a fee each time one of their ads is clicked. Google Ads is one of the most popular platforms for PPC. Affiliate Marketing: A performance-based marketing strategy where businesses reward affiliates (partners) for bringing in customers through the affiliate’s marketing efforts. Influencer Marketing: Collaborating with influencers (individuals with a significant following on social media) to promote products or services to their audience.

1. WELCOME
DIGITAL MARKETING
TO

2. What is Digital marketing ?
 Digital marketing encompasses all
marketing efforts that utilize electronic
devices or the internet. This can
include various online channels such as
search engines, social media, email,
websites, and mobile apps. The goal of
digital marketing is to reach and
engage with potential customers
where they spend their time online, to
promote products or services, build
brand awareness, drive traffic, and
ultimately generate leads or sales.

3. What is SEO
 SEO, or Search Engine
 Optimization, refers to the process
of optimizing a website or online
content to improve its visibility and
ranking on search engine results
pages (SERPs). The primary
objective of SEO is to increase
organic (non-paid) traffic to a
website by making it more
relevant and authoritative in the
eyes of search engines like
Google, Bing, and Yahoo.

4. Types of SEO
White hat SEO
White hat SEO refers to ethical and
sustainable optimization strategies
and techniques that align with
search engine guidelines and best
practices. These strategies aim to
improve a website's search engine
rankings without resorting to
deceptive or manipulative tactics
that violate search engine terms of
service.
Black hat SEO
Black hat SEO refers to unethical
and manipulative optimization
techniques and strategies that aim
to exploit weaknesses in search
engine algorithms to achieve
higher rankings in search results.
These tactics violate search engine
guidelines and can lead to
penalties, loss of search visibility,
and damage to a website's
reputation.
Gray hat SEO
Gray hat SEO refers to optimization
techniques and strategies that fall
somewhere between white hat
SEO (ethical practices) and black
hat SEO (unethical practices).
These techniques may not
explicitly violate search engine
guidelines, but they still push the
boundaries of what is considered
acceptable by search engines.

5. MARKETINGS……
❑SEO – Search Engine optimization (Free)
❑SEM-Search Engine Marketing (Paid)
❑SMO-Social Media Optimization (Free)
❑SMM-Social Media Marketing (Paid)
❑E-mail-: Marketing (paid)

6. What is Web Traffic?
➢Organic Traffic.
➢In Organic Traffic.
➢Direct Traffic.
➢Social Traffic.
➢Referral Traffic.

7. Two Part Divide SEO
On Page SEO
(To Work our WebSite)
OFF Page SEO (To
Work Another Website)
(KRF) Keyword Ranking Factor

8. keyward
Long tail Keyward Shor tail keyward
Ex:- Computer
Institute(Short tail)
Computer institute
laxmi nagar (Long tail)
Google/bots/crawler/Algorithum.
❖Crawling
❖Indexinig
❖Backlink

9. What is Crawling?
Crawling, in the context of the internet, refers to the process where search
engines like Google, Bing, or others systematically browse and index web
pages. Search engines use automated software programs called web
crawlers or spiders to traverse the web, following links from one page to
another and gathering information about each page they visit. This
information is then indexed and stored in the search engine's database,
allowing users to find relevant web pages

10. What is Indexing ?
 Indexing, in the context of search engines, refers to the process of organizing
and storing the information gathered by web crawlers into a structured
database.
 When a web crawler visits a web page, it analyzes the content of the page
and extracts key information such as keywords, links, metadata, and other
relevant data.
 Once this information is gathered, it is indexed or cataloged in a way that
allows the search engine to quickly retrieve and display relevant results when a
user enters a search query.
 The indexing process typically involves assigning each web page to specific
categories or topics based on the content and keywords found on the page.
Indexing enables search engines to efficiently match user queries with relevant
web pages, making it easier for users to find the information they are looking
for.

11. What is Backlink?
A backlink, also known as an inbound link or incoming link, is a hyperlink on one website that
points to another website. Essentially, when one website links to another, it creates a backlink for
the linked-to website.
Backlinks are important for search engine optimization (SEO) because search engines like
Google use them as one of the factors to determine the relevance, authority, and popularity of a
website.
Backlinks are like "votes" from other websites.
The more high-quality backlinks a website has from reputable and relevant sources, the more
likely it is to rank higher in search engine results pages (SERPs).
However, not all backlinks are created equal; search engines also consider factors such as the
authority and relevance of the linking website, the anchor text used in the hyperlink, and the
context in which the link appears.
In SEO, building a diverse and natural backlink profile is essential for improving a website's search
engine rankings and increasing its visibility online.

12. THANK YOU
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