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welcome
Type of seo
Three Types Seo
 White hats seo
 Black hats seo
 Grey hats seo
What is white hats seo
a. Generally, white hat SEO refers to
any practice that improves your
search rankings on a search engine
results page (SERP) while
maintaining the integrity of your
website and staying within the
search engines' terms of service.
These tactics stay within the bounds
as defined by Google.
What is Black hats seo
a. Black hat SEO is a practice against search engine
guidelines, used to get a site ranking higher in search
results. These unethical tactics don't solve for the searcher
and often end in a penalty from search engines. Black hat
techniques include keyword stuffing, cloaking, and using
private link networks
What is grey hats seo
1. Gray hat SEO is the combination of SEO methods
that go along with Google Webmaster Guidelines
(white hat SEO) and those that violate them
(black hat methods). For example, creating
quality content (white hat) and buying backlinks
to it (black hat).
Types of website traffic
1. Oraganic
2. Inorgani
3. Direct
4. Social
5. Refferal
What is Organic website Traffic
 Organic traffic is those visitors that land on your website from unpaid sources,
aka essentially free traffic. Organic sources here include search engines like
Google, Yahoo, or Bing. The brand of digital marketing that focuses on
improving organic traffic is called Search Engine Optimization
What is in-organic website traffic
 Organic traffic is those visitors that land on your website from unpaid
sources, aka essentially free traffic. Organic sources here include search
engines like Google, Yahoo, or Bing. The brand of digital marketing that
focuses on improving organic traffic is called Search Engine Optimization.
What is Direct website traffic
 Direct traffic is the amount of web traffic you
receive from users who visit your website through
a URL directly from their browsers. In terms of
Google Analytics (GA), it is defined as the traffic
that has arrived on your website with no source or
data.
What is social website traffic
 Social traffic refers to visitors that come to your website
from social media. Social traffic is one of the main traffic
sources tracked by web analytics tools like Google
Analytics, along with search traffic, paid traffic, and direct
traffic.28-Jul-2022
What is referral website traffic
 Referral traffic describes the people who come to your
domain from other sites, without searching for you on
Google. When someone visits a link from a social network
or website and they end up on another site, tracking
systems from Google recognize the visitor as a referral.
What is Backlink
1.an incoming hyperlink from one web page to another website.
2."the more backlinks you have pointing back to your site, the more popular it will be
What is google bots seo
Googlebot is the web crawler
software used by Google that
collects documents from the web to
build a searchable index for the
Google Search engine.
What is indexing seo
 Indexing is how search engines organize the
information and the websites that they know
about. Indexing is part of a normal search
engine process – arguably the most
important, because content that is not in the
index has no possibility of ranking for a
search result.
What is crawling seo
 In the context of SEO, crawling is the
process in which search engine bots (also
known as web crawlers or spiders)
systematically discover content on a
website. This may be text, images, videos,
or other file types that are accessible to bots.
Regardless of the format, content is
exclusively found through links.14-Jun-2023

What is DA PA chacker
DA PA checker tool helps users to
analyze the DA score, spam score,
backlinks profile, and authority of a
website. It also gives an approximate
idea of a site authority on the search
engines.
What is directory submmision
Directory Submission is a process of
submitting your website URL to various
web directories (websites) with the aim of
building backlinks thus increasing business
growth. This is the off-page SEO
technique, used to generate outsider links
for your website.06-Mar-2021
What is classified submission seo
Classified submission is a technique
used in search engine optimization
(SEO) to promote websites and
improve their online visibility. It
involves submitting classified
advertisements to various online
classified websites or directories.
What is google disavow seo
 Definition: The Disavow tool is part of Google
Search Console (formerly Webmaster Tools) that
allows websites to discount the value of an
inbound link, helping to prevent against link-
based penalties.
What is google analitic tools
 Google Analytics is used to track website activity such as
session duration, pages per session and the bounce rate of
individuals using the site, along with the information on
the source of the traffic.
THANK YOU

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DICS computer institute in Pitampura

  • 3. Three Types Seo  White hats seo  Black hats seo  Grey hats seo
  • 4. What is white hats seo a. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' terms of service. These tactics stay within the bounds as defined by Google.
  • 5. What is Black hats seo a. Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don't solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks
  • 6. What is grey hats seo 1. Gray hat SEO is the combination of SEO methods that go along with Google Webmaster Guidelines (white hat SEO) and those that violate them (black hat methods). For example, creating quality content (white hat) and buying backlinks to it (black hat).
  • 7. Types of website traffic 1. Oraganic 2. Inorgani 3. Direct 4. Social 5. Refferal
  • 8. What is Organic website Traffic  Organic traffic is those visitors that land on your website from unpaid sources, aka essentially free traffic. Organic sources here include search engines like Google, Yahoo, or Bing. The brand of digital marketing that focuses on improving organic traffic is called Search Engine Optimization
  • 9. What is in-organic website traffic  Organic traffic is those visitors that land on your website from unpaid sources, aka essentially free traffic. Organic sources here include search engines like Google, Yahoo, or Bing. The brand of digital marketing that focuses on improving organic traffic is called Search Engine Optimization.
  • 10. What is Direct website traffic  Direct traffic is the amount of web traffic you receive from users who visit your website through a URL directly from their browsers. In terms of Google Analytics (GA), it is defined as the traffic that has arrived on your website with no source or data.
  • 11. What is social website traffic  Social traffic refers to visitors that come to your website from social media. Social traffic is one of the main traffic sources tracked by web analytics tools like Google Analytics, along with search traffic, paid traffic, and direct traffic.28-Jul-2022
  • 12. What is referral website traffic  Referral traffic describes the people who come to your domain from other sites, without searching for you on Google. When someone visits a link from a social network or website and they end up on another site, tracking systems from Google recognize the visitor as a referral.
  • 13. What is Backlink 1.an incoming hyperlink from one web page to another website. 2."the more backlinks you have pointing back to your site, the more popular it will be
  • 14. What is google bots seo Googlebot is the web crawler software used by Google that collects documents from the web to build a searchable index for the Google Search engine.
  • 15. What is indexing seo  Indexing is how search engines organize the information and the websites that they know about. Indexing is part of a normal search engine process – arguably the most important, because content that is not in the index has no possibility of ranking for a search result.
  • 16. What is crawling seo  In the context of SEO, crawling is the process in which search engine bots (also known as web crawlers or spiders) systematically discover content on a website. This may be text, images, videos, or other file types that are accessible to bots. Regardless of the format, content is exclusively found through links.14-Jun-2023 
  • 17. What is DA PA chacker DA PA checker tool helps users to analyze the DA score, spam score, backlinks profile, and authority of a website. It also gives an approximate idea of a site authority on the search engines.
  • 18. What is directory submmision Directory Submission is a process of submitting your website URL to various web directories (websites) with the aim of building backlinks thus increasing business growth. This is the off-page SEO technique, used to generate outsider links for your website.06-Mar-2021
  • 19. What is classified submission seo Classified submission is a technique used in search engine optimization (SEO) to promote websites and improve their online visibility. It involves submitting classified advertisements to various online classified websites or directories.
  • 20. What is google disavow seo  Definition: The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link- based penalties.
  • 21. What is google analitic tools  Google Analytics is used to track website activity such as session duration, pages per session and the bounce rate of individuals using the site, along with the information on the source of the traffic.