Creating an effective digital marketing PowerPoint (PPT) presentation involves a combination of engaging visuals, clear information, and a well-structured flow. Below, I'll provide a general outline for a digital marketing PowerPoint presentation along with some tips for each section:

1.  Digital marketing, also called online marketing, is
the promotion of brands to connect with potential
customers using the internet and other forms of
digital communication. This includes not
only email, social media, and web-based
advertising, but also text and multimedia
messages as a marketing channel.
Essentially, if a marketing campaign involves
digital communication, it's digital marketing.

3. 1. SEO (Search engine
optimization)
2. SEM (Search engine marketing)
3. SMO (Social media optimization)
4. SMM (Social media marketing)
5. E-mail marketing
6. Affiliate marketing

4. SEO (SEARCH ENGINE OPTIMIZATION)
• Search engine optimization (SEO) is the practice of
orienting your website to rank higher on a search
engine results page (SERP) so that you receive
more traffic. The aim is typically to rank on the first
page of Google results for search terms that mean
the most to your target audience.

5. Keyword ranking factor
70% 30%
SEO
on page (to work our website) Off page (create back link , toword another website)
1- Meta tags
2- Google web
master tool
3- Google analastic
tools
4- site map create
5- Robots text
6- URL caronical
7- URL re-direction
8- Google update
9- Google distrow
tool
10- Scheme markup
11- Web content
optimization
12- SEO audit report
1- Directory
submission
2- Classified
submission
3- Social book
marking
4- Image
optimization &
submission
5- Blog create and
submission
6- PPT submission
7- PDF submission
8- Video submission
9-Blog commenting
10- Profile
submission
11- Article
submission
12- Press release
13- Bussiness listing
submission

6. Google bots
Googlebot is the generic name for
Google's two types of web crawlers:
Googlebot Smartphone: a mobile
crawler that simulates a user on a
mobile device. Googlebot Desktop: a
desktop crawler that simulates a user
on desktop.

7. Crawling
In the context of SEO, crawling is the
process in which search engine bots
(also known as web crawlers or
spiders) systematically discover
content on a website. This may be
text, images, videos, or other file
types that are accessible to bots.
Regardless of the format, content is
exclusively found through links.

8. Indexin
g
the information and the websites
that they know about. Indexing is
part of a normal search engine
process – arguably the most
important, because content that is
not in the index has no possibility of
ranking for a search result. Googles
most recent major change, called
Mobile-First Indexing, was described
by Google as a change that allows
the mobile bot to crawl and index
content, rather than the desktop

9. Black hat SEO
Black hat SEO is the practice of going
against search engine guidelines to
manipulate SERPs (search engine
results page) for higher rankings.
Marketers found to be using black hat
SEO methods can be issued Google
penalties, be wiped from search engines
or see metrics completely drop.

10. White hat
SEO
White hat SEO is a term
that describes internet
marketing practices that
are approved by search
engines. The goal of an
SEO, or search engine
optimization, strategy is to
get a website to appear
higher within a search

11. Grey hat SEO
grey hat SEO is the
combination of SEO methods
that go along with Google
Webmaster Guidelines (white
hat SEO) and those that
violate them (black
hat methods). For example,
creating quality content
(white hat) and buying
backlinks to it (black hat).

12. Quality of backlink
DA (Domain Authority)
* Domain Authority (DA) is a
metric first developed by
moz that predicts how
likely a domain is to appear
in the SERPs compared to
its competitors: It's
important to highlight that
Google doesn't use Domain
Authority as a ranking
factor to decide how to
rank websites.
PA (Page Authority)
Page Authority (PA) is a score
developed by Moz that
predicts how well a specific
page will rank on search
engine result pages (SERP).
Page Authority scores range
from one to 100, with higher
scores corresponding to a
greater ability to rank. Tools:
Check your PA with Link
Explorer.

13. SEM (SEARCH ENGINE MARKETING)
• Search engine marketing (SEM) is a method of
promotion and advertising to help companies'
content rank higher among search engine traffic. Like
search engine optimization (SEO), search engine
marketing helps companies improve the way content
is ranked by search engines.

14. SMO (SOCIAL MEDIA OPTIMIZATION
• Social media optimization (SMO) is the use of social media
sites to manage and enhance an organization's message
and online presence.As a digital marketing strategy, social
media optimization can be used to increase awareness of
new products and services, connect with customers, and
mitigate potentially damaging news.

15. SMM (SOCIAL MEDIA MARKETING )
•Social media marketing (SMM) is the use of
social media platforms to interact with
customers to build brands, increase sales,
and drive website traffic.

16. E-MAIL MARKETING
• Email marketing is a type of direct digital marketing
method that uses emails to engage with a
business's audiences. It involves sending
promotional or informational content. Email
marketing is typically used to create product or
brand awareness and generate leads or sales.

17. AFFILIATE MARKETING
• Affiliate marketing is a revenue-sharing marketing
method in which an affiliate, such as a blogger or
YouTuber, advertises a business's goods or
services to help it meet its sales or marketing
goals. In turn, affiliates earn a percentage of the
sales or customer traffic made due to their
marketing efforts.