Digital marketing is the promotion of brands online using various digital channels like websites, email, social media and mobile apps. It involves tactics like search engine optimization (SEO), social media marketing, email marketing, content marketing and more. SEO is the process of optimizing websites to rank higher in search engine results pages by improving technical and content factors. Key SEO techniques include on-page optimization of elements like titles, content and code as well as off-page activities like link building. Google bots crawl websites to index them and allow ranking and discovering of new/updated content. Backlinks and domain/page authority scores influence how highly websites rank in search results.

2. WHAT IS DIGITAL MARKETING?
 Digital marketing, also
called online marketing, is
the promotion of brands to
connect with potential
customers using the
internet and other forms of
digital communication.
This includes not only
email, social media, and
web-based advertising, but
also text and multimedia
messages as a marketing
channel. Essentially, if a
marketing campaign
involves digital
communication, it's digital
marketing.

3. TYPES OF DIGITAL MARKETING
 1. SOCIAL MEDIA
MARKETING
 2. E- MAIL MARKETING
 3. AFFILIATE
MARKETING
 4.SEARCH ENGINE
OPTIMIZATION
 5.VIRAL MARKETING
 6.SEARCH ENGINE
MARKETING
 7.INFLUENCER
MARKETING
 8. CONTENT
MARKEING

4. WHAT IS SEO ?
 SEO means Search
Engine Optimization and
is the process used to
optimize a website's
technical configuration,
content relevance and
link popularity so its
pages can become easily
findable, more relevant
and popular towards
user search queries, and
as a consequence,
search engines rank
them better.

5. TYPES OF SEO
1. WHITE HAT SEO
2. BLACK HAT SEO
3. GREY HAT SEO

6. WHAT IS WHITE HAT SEO?
 Generally, white hat
SEO refers to any
practice that improves
your search rankings
on a search engine
results page (SERP)
while maintaining the
integrity of your
website and staying
within the search
engines' terms of
service. These tactics
stay within the bounds
as defined by Google.

7. WHAT IS BLACK HAT SEO?
 Black hat SEO is the
practice of going against
search engine
guidelines to manipulate
SERPs (search engine
results page) for higher
rankings. Marketers
found to be using black
hat SEO methods can
be issued Google
penalties, be wiped from
search engines or see
metrics completely drop.

8. WHAT IS GREY HAT SEO?
 Grey hat SEO is the
combination of SEO
methods that go along
with Google Webmaster
Guidelines (white hat
SEO) and those that
violate them (black
hat methods). For
example, creating
quality content (white
hat) and buying
backlinks to it (black
hat).

9. WHAT IS WEBSITE TRAFFIC ?
 Website traffic refers
to web users who
visit a website. Web
traffic is measured in
visits, sometimes
called "sessions,"
and is a common
way to measure an
online business
effectiveness at
attracting an
audience.

10. TYPES OF WEBSITE TRAFFIC ?
 1. ORGANIC WEB
TRAFFIC
 2. DIRECT WEB
TRAFFIC
 3. SOCIAL WEB
TRAFFIC
 4. REFFIRAL WEB
TRAFFIC

11. WHAT IS ORGANIC WEB TRAFFIC ?
 Organic traffic is
defined as visitors
coming from a
search engine, such
as Google or Bing,
and is the primary
channel that
inbound marketing
strives to increase.

12. WHAT IS DIRECT WEB TRAFFIC ?
 Direct traffic, also known
as “dark traffic,” refers
to visits to your website
that don't have a
defined source or
referring site. The term
can be misleading
because it sounds like
people are either typing
in your website URL or
coming to your site from
a bookmark.


13. WHAT IS SOCIAL WEB TRAFFIC ?
 Social traffic refers
to traffic coming to your
website, mobile site or
mobile app from social
networks and social
media platforms. For
example, a person who
clicks on a tweet or a
Facebook post and then
arrives on your brand's
website will be counted
in your digital analytics
reports as social traffic.

14. WHAT IS REFFIRAL WEB TRAFFIC ?
 Referral traffic is the
segment of traffic
that arrives on your
website through
another source, like
through a link on
another domain.

15. OFF PAGE SEO
 Off-page SEO refers
to SEO tactics applied
outside of a website to
improve its rankings.
These tactics often
include link building,
guest posting, social
media marketing, and
more. The goal of off-
page SEO is to get
search engines (and
users) to see your site
as more trustworthy
and authoritative.

16. TYPES OF OFF PAGE SEO
 1. DIRECTORY
SUBMISSION
 2. CLASSIFIED
SUBMISSION
 3. BLOG CREATION AND
SUBMISSION
 4. BLOG COMMUNITY
 5. IMAGE OPTIMIZATION
 6.PROFILE SUBMISSION
 7. ARTICLE SUBMISSION
 8. PPT SUBMISSION
 9. PDF SUBMISSION
 10. SOCIAL BOOKMARKING
 11. PRESS RELEASE
 12. VIDEO SUBMISSION

17. ON PAGE SEO
 On page optimization
(AKA on-page SEO)
refers to all measures
that can be taken
directly within the
website in order to
improve its position in
the search rankings.
Examples of this
include measures to
optimize the content
or improve the meta
description and title
tags.

18. TYPES OF ON PAGE SEO
 1. HEADER TAGS
 2. TITLE TAGS
 3. CONTENT
OPTIMISATION
 4. IMAGE ALT TAGS
 5.W3C HTML & CSS
CODING ERRORS
 6. INTERNAL LINKS
 7. KEWORD
SELECTION
 8. META
DESCRIPTION

19. WHAT IS GOOGLE BOTS ?
 The Google bot
is Google's crawler,
which collects
documents from the
Internet and compiles
them for the index and
provides them later for
the Google search. It
collects documents
through an automated
process, which
operates much like a
web browser.

20. WHAT IS CRAWLING ?
 Crawling is the
discovery process
in which search
engines send out a
team of robots
(known as crawlers
or spiders) to find
new and updated
content.

21. WHAT IS INDEXING ?
 Indexing is the process
of categorising
information that results
from crawling and
allows sites to be found
by search engines. But,
before indexing, your
page must be crawlable.
Indexing is possible. At
the most basic level,
Google's algorithms will
look up your search
terms in the index to find
relevant pages for you.

22. WHAT IS BACKLINK ?
 Links on websites other
than your own that go
back to a page on your
website. Backlinks are
also called inbound links
because they represent
another website's traffic
coming to your own site.
The quality and quantity
of your backlinks can
help you rank higher in
search engines such as
Google and Bing.

23. WHAT IS DOMAIN AUTHORITY ?
 Domain Authority is a
search engine ranking
score that gives a
measure of how
successful a site is
when it comes to
search engine results.
It was created by
software development
company Moz, and
gives an overview of
likely search engine
performance.

24. WHAT IS PAGE AUTHORITY ?
 Page authority, in
search engine
optimization (SEO),
is the value a search
engine assigns a
Web page. The
higher the value, the
more likely the
search engine will
return a Web page
early in organic
search results.

25. CONCLUSION