Digital marketing involves promoting brands through various digital channels, including social media, SEO, and email. It is categorized into eight main types, such as search engine optimization (SEO) and social media marketing (SMM), which help businesses connect with audiences and increase sales. Key concepts include the importance of backlinks, different types of web traffic, and the processes of crawling, indexing, and ranking in relation to search engines.

1. DIGITAL MARKETING

2. INTRODUCTION TO DIGITAL MARKETING
• Digital marketing, also called online marketing, is the promotion of
brands to connect with potential customers using the internet and
other forms of digital communication. This includes not only email,
social media, and web-based advertising, but also text and
multimedia messages as a marketing channel.
• Digital marketing is the act of promoting products and services
through digital channels, such as social media, SEO, email, and
mobile. It is a form of marketing that helps businesses to reach their
target audiences, build relationships, and boost sales through digital
channels. Digital marketing utilizes a combination of tools such as
analytics, social media, content marketing, search engine
optimization (SEO), search engine marketing (SEM), email marketing,
mobile marketing, and more to create an effective digital presence.

3. WHAT IS DIGITAL MARKETING?
• Digital marketing can be broadly broken into 8 main categories
including: Search Engine Optimization, Pay-per-Click, Social Media
Marketing, Content Marketing, Email Marketing, Mobile Marketing,
Marketing Analytics and Affiliate Marketing .

4. WHAT IS SEO?
• SEO means Search Engine Optimization and is the process used to
optimize a website's technical configuration, content relevance and
link popularity so its pages can become easily findable, more relevant
and popular towards user search queries, and as a consequence,
search engines rank them better.

5. TYPES OF SEO
Types of SEO
• White-Hat SEO. When you hear someone say white-hat SEO, that
means the SEO practices that are in-line with the terms and
conditions of the major search engines, including Google. ...
• Black-Hat SEO. ...
• Gray-Hat SEO. ...
• On-Page SEO (On-Site SEO): ...
• Off-Page SEO (Off-Site SEO): ...

6. WHAT IS SEM?
• Search engine marketing (SEM) is a digital marketing strategy used to
increase the visibility of a website in search engine results pages
(SERPs).
• Search engine marketing (SEM) is a method of promotion and
advertising to help companies' content rank higher among search
engine traffic. Like search engine optimization (SEO), search engine
marketing helps companies improve the way content is ranked
by search engines

7. WHAT IS SMO?
• Social media optimization (SMO) involves using social media platforms to grow a
company or organization's online presence. It can increase awareness of new
products and services and allow organizations to connect with customers.
• SMO is one of the leading digital marketing strategies of the Social Media world.
SMO primarily focuses on attracting web visitors from sources other than search
engines. SMO allows SMM (social media marketing) initiatives to operate better
by improving content, similar to how SEO supports higher search engine
rankings. It may also implement online reputation management (ORM). If
someone submits unfavorable reviews about a firm, an SMO strategy can ensure
that the negative reviews are not the first link to show in a search engine.

8. WHAT IS THE DIFFERENCE
BETWEEN
SEO AND SMO?
• SEO is mainly known to focus on improving the rankings of the website,
and it can drive different visitors through Google likes. SMO, on the
other hand, focuses only on driving traffic via various social media
platforms. Both of them SMO & SEO, operate in very different spheres,
and do impact one another.
• SEO means search engine optimization. SEM means search engine
marketing. SMO means social media optimization.

9. WHAT IS SMM?
• Social media marketing (SMM) is a form of internet marketing that
uses social media apps as a marketing tool. These social media
platforms enable brands to connect with their audience to: build a
brand; increase sales; drive traffic to a website; and.
• Social Media Marketing (SMM) is marketing that targets social
platforms like Facebook, Instagram, TikTok for brand promotion,
target audience growth, driving website traffic, and increasing sales.

10. WHAT IS WEB TRAFFIC?
• measures the number of visits to your website that are the result of
organic or paid search traffic. By coupling web visit metrics with goal-
completion metrics, you get a complete picture of your SEO
performance.

11. TYPES OF WEB TRAFFIC

12. INTRO TO TYPES OF WEB TRAFFIC
• ORGANIC WEB TRAFFIC
• Organic traffic is those visitors that land on your website from unpaid sources, aka
essentially free traffic. Organic sources here include search engines like Google, Yahoo, or
Bing.
• DIRECT WEB TRAFFIC
• Direct traffic, also known as “dark traffic,” refers to visits to your website that don't have
a defined source or referring site.
• SOCIAL WEB TRAFFIC
• Social traffic refers to traffic coming to your website, mobile site or mobile app from
social networks and social media platforms
• REFERRAL WEB TRAFFIC
• Referral traffic is also relevant for SEO. When someone visits a website from another site,
they're typically clicking a link or completing a specific social activity.

13. WHAT IS BACKLINK?
• A backlink is when one website links to another with an anchor text.
An example of a backlink is any article you find that links to another
source or website. You can find examples of website backlinks all over
the internet, especially on popular blog sites that link back to relevant
content.

14. WHAT IS CRAWLING,
INDEXING AND
RANKING?
• Crawling is the discovery process in which search engines send out a team of robots
(known as crawlers or spiders) to find new and updated content. Content can vary — it
could be a webpage, an image, a video, a PDF, etc. — but regardless of the format,
content is discovered by links.
• Indexing is the process by which search engines organize information before a search to
enable super-fast responses to queries. Searching through individual pages for
keywords and topics would be a very slow process for search engines to identify
relevant information.
• Rankings in SEO refers to a website's position in the search engine results page. There
are various ranking factors that influence whether a website appears higher on the SERP
based on the content relevance to the search term, or the quality of backlinks pointing
to the page.

15. QUALITY OF BACKLINK
• Backlinks in SEO improve your rankings because they view the quality
and quantity of the links as authoritativeness and votes of confidence
from other websites. Therefore, the more backlinks your website has,
the higher it can rank for search terms.
• A quality backlink is a link that comes from a high domain authority
website that is well-trusted by search engines and searchers alike. In
other words, not only do the robots trust the website, but actual
people also trust the website
• CAN BE CHECK BY DA PA CHECKER

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