Digital marketing involves promoting brands, products, and services using digital technologies and media. It includes search engine optimization (SEO) to increase website visibility, search engine marketing through paid ads, and social media marketing by creating shareable content. SEO consists of on-page techniques like optimizing content and code, and off-page efforts like building backlinks. Social media marketing utilizes platforms to spread engaging content and build the brand.

1. Digital Marketing
-GreeshmaKaruvath

2. What is Digital Marketing?
In Simple Words
Digital Technologies+Marketing = Digital Marketing
It is the process of promoting brands, products and services via one or more digital media

3. What is an example of Digital Marketing?
The Internet for example, is a type of digital technology. However, it is not the only one.
Digital marketing also includes marketing services and products using display advertising, mobile
phones, and other digital media. Consumers today can download apps and interact with the seller.

4. Types Of Digital Marketing
 Search Engine Optimization (SEO)
 Search Engine Marketing
 Social Media Marketing.

5. Search Engine Optimization
Meaning:
Search engine optimization is the process of increasing the quality and quantity of website
traffic by increasing visibility of a website or a web page to users of a web search engine.
SEO refers to the improvement of unpaid results, and excludes the purchase of paid
placement.

6. Types Of SEO
Seo is a technique that is used to enhance the ranking of website in search engine results pages
(SERP). It include two types: On Page SEO. Off Page SEO.

7. On Page SEO
On-page refers to both the content and HTML source code of a page that can be optimized, as opposed
to off-page SEO which refers to links and other external signals.” It takes into account all aspects of the
webpage that, when added together, will improve your rankings in the search results.

8. Of page SEO
"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact
your rankings within search engine results pages (SERPs).

9. Search Engine Marketing
Search engine marketing is a form of Internet marketing that involves the promotion of websites by
increasing their visibility in search engine results pages primarily through paid advertising.

10. Social Media Marketing
Social media marketing (SMM) is a form of Internet marketing that utilizes social
networking websites as a marketing tool. The goal of SMM is to produce content that users will share
with their social network to help a company increase brand exposure and broaden customer reach.

11. Benefits Of Social Media Marketing
 Increased Brand Awareness. ...
 More Inbound Traffic. ...
 Improved Search Engine Rankings. ...
 Higher Conversion Rates. ...
 Better Customer Satisfaction. ...
 Improved Brand Loyalty. ...
 More Brand Authority. ...
 Cost-Effective.