Laxmi Nagar is home to several reputed computer education institutes offering a variety of courses to meet different learning needs. Here are some of the best options: Arth Institute: Offers a wide range of courses including software development, web development, SEO, and digital marketing. Known for its practical approach to teaching and excellent placement assistance. Provides flexible timings and small batch sizes for personalized attention​ (Arth Education)​. BIIT Technology (Brahmanand Institute of Information & Technology): Established in 2006, offers courses from basic computing to advanced software development. Features experienced faculty, well-equipped labs, and strong placement support. Courses include Python, Advanced Java, Data Structures, Tally, and SAP among others​ (Biit New Delhi)​.

1. WELCOME
DIGITAL
MARKETING
TO

2. What is Digital marketing ?
 Digital marketing encompasses all
marketing efforts that utilize electronic
devices or the internet. This can include
various online channels such as search
engines, social media, email, websites, and
mobile apps. The goal of digital marketing
is to reach and engage with potential
customers where they spend their time
online, to promote products or services,
build brand awareness, drive traffic, and
ultimately generate leads or sales.

3. What is SEO
 SEO, or Search Engine
 Optimization, refers to the process of
optimizing a website or online
content to improve its visibility and
ranking on search engine results
pages (SERPs). The primary objective
of SEO is to increase organic (non-
paid) traffic to a website by making it
more relevant and authoritative in the
eyes of search engines like Google,
Bing, and Yahoo.

4. Types of SEO
White hat SEO
White hat SEO refers to ethical and
sustainable optimization strategies
and techniques that align with search
engine guidelines and best practices.
These strategies aim to improve a
website's search engine rankings
without resorting to deceptive or
manipulative tactics that violate search
engine terms of service.
Black hat SEO
Black hat SEO refers to unethical and
manipulative optimization techniques
and strategies that aim to exploit
weaknesses in search engine
algorithms to achieve higher rankings
in search results. These tactics violate
search engine guidelines and can lead
to penalties, loss of search visibility,
and damage to a website's reputation.
Gray hat SEO
Gray hat SEO refers to optimization
techniques and strategies that fall
somewhere between white hat SEO
(ethical practices) and black hat SEO
(unethical practices). These techniques
may not explicitly violate search
engine guidelines, but they still push
the boundaries of what is considered
acceptable by search engines.

5. MARKETINGS……
SEO – Search Engine optimization (Free)
SEM-Search Engine Marketing (Paid)
SMO-Social Media Optimization (Free)
SMM-Social Media Marketing (Paid)
E-mail-: Marketing (paid)

6. What is Web Traffic?
Organic Traffic.
In Organic Traffic.
Direct Traffic.
Social Traffic.
Referral Traffic.

7. Two Part Divide SEO
On Page SEO
(To Work our WebSite)
OFF Page SEO (To Work
Another Website)
(KRF) Keyword Ranking Factor

8. keyward
Long tail Keyward Shor tail keyward
Ex:- Computer
Institute(Short tail)
Computer institute laxmi
nagar (Long tail)
Google/bots/crawler/Algorithum.
Crawling
Indexinig
Backlink

9. What is Crawling?
Crawling, in the context of the internet, refers to the process where search engines
like Google, Bing, or others systematically browse and index web pages. Search
engines use automated software programs called web crawlers or spiders to traverse
traverse the web, following links from one page to another and gathering
information about each page they visit. This information is then indexed and stored
in the search engine's database, allowing users to find relevant web pages

10. What is Indexing ?
 Indexing, in the context of search engines, refers to the process of organizing and
storing the information gathered by web crawlers into a structured database.
 When a web crawler visits a web page, it analyzes the content of the page and extracts
key information such as keywords, links, metadata, and other relevant data.
 Once this information is gathered, it is indexed or cataloged in a way that allows the
search engine to quickly retrieve and display relevant results when a user enters a
search query.
 The indexing process typically involves assigning each web page to specific categories
or topics based on the content and keywords found on the page. Indexing enables
search engines to efficiently match user queries with relevant web pages, making it
easier for users to find the information they are looking for.

11. What is Backlink?
A backlink, also known as an inbound link or incoming link, is a hyperlink on one website that points to
another website. Essentially, when one website links to another, it creates a backlink for the linked-to
website.
Backlinks are important for search engine optimization (SEO) because search engines like Google use
them as one of the factors to determine the relevance, authority, and popularity of a website.
Backlinks are like "votes" from other websites.
The more high-quality backlinks a website has from reputable and relevant sources, the more likely it is to
rank higher in search engine results pages (SERPs).
However, not all backlinks are created equal; search engines also consider factors such as the authority and
relevance of the linking website, the anchor text used in the hyperlink, and the context in which the link
appears.
In SEO, building a diverse and natural backlink profile is essential for improving a website's search engine
rankings and increasing its visibility online.

12. THANK YOU
PPT Create by…
SAURABH
ADD:-C-3/207, 1st Floor
Guru Nanak Pura, Radhu
Place Road, near V3S Mall,
Mahraja Banquet, Laxmi
Nagar, New Delhi, Delhi
110092