Mobile is the fastest growing industry and most important for brands. There are over 5 billion mobile users worldwide, including over 85 million iPhone users. The iPad saw 500,000 devices sold in its first week and over 1 million apps. iPhone users spend 30+ minutes per day in apps on average. By 2013 more people will access the internet via mobile than computers. Apps allow brands to focus on their message in a less distracting format than the web with better user experience. Successful apps provide utility, engage users through native phone features, and allow for exclusive content from celebrities with large followings. The document announces the expansion of an app to include French, Spanish, Italian, German and Portuguese languages with local presences planned in several

2. Mobile is the fastest moving industry
in history, and probably the most
important for brands.

3. Mobile Today

4. Mobile Today
• 5 billion mobile phone users in the world

5. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users

6. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ devices in first week, over
1,000,000 apps

7. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ devices in first week, over
1,000,000 apps
• iPhone users spend 30+ minutes PER DAY in
apps

8. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ devices in first week, over
1,000,000 apps
• iPhone users spend 30+ minutes PER DAY in
apps
• By 2013, more people will access internet from
mobile devices than computers

11. Why Apps?

12. Why Apps?
7

13. Why Apps?
• Focus on a brand
7

14. Why Apps?
• Focus on a brand
• Web is distracting
7

15. Why Apps?
• Focus on a brand
• Web is distracting
• User experience/interface
7

16. Why Apps?
• Focus on a brand
• Web is distracting
• User experience/interface
• More users are “searching” via apps
than web
7

17. What makes a great app?
8

18. What makes a great app? Design + Interaction

19. What makes a great app? Great User-Experience

20. What makes a great app? Great UI + Content

21. What makes a great app? Utility

22. What makes a great app? Native phone features

23. Ashton Kutcher - A+ top videos - App exclusive
4.5M+ followers

24. Taryn Southern - Live TV Show in an App
8,000+ followers

25. Taylor Swift - Fan engagement
3M+ followers

26. Madonna - Contests

27. 18

30. Announcing...

33. • French

34. • French
• Spanish

35. • French
• Spanish
• Italian

36. • French
• Spanish
• Italian
• German

37. • French
• Spanish
• Italian
• German
• Portuguese

38. • French
• Spanish
• Italian
• German
• Portuguese
• Local presence in Paris + Spain, Italy,
Germany

39. Thank you.
@mobileroadie
@msfd