Mobile is the fastest growing industry and most important for brands. There are over 5 billion mobile users worldwide, including over 85 million iPhone users. The iPad saw 500,000 devices sold in its first week and over 1 million apps. iPhone users spend 30+ minutes per day in apps on average. By 2013 more people will access the internet via mobile than computers. Apps allow brands to focus on their message in a less distracting format than the web with better user experience. Successful apps provide utility, engage users through native phone features, and allow for exclusive content from celebrities with large followings. The document announces the expansion of an app to include French, Spanish, Italian, German and Portuguese languages with local presences planned in several