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Digital adventures at Viridian Housing: How innovation and an agile digital
approach is helping to transform ways of delivering services
Ed Wallace, Research & Innovation Manager & Alice Granville, Research & Innovation Lead
Housing Technology Conference 2017
9 March 2017
www.viridianhousing.org.uk
www.viridianhousing.org.uk
IT’S NOT ABOUT IDEAS.
IT’S ABOUT MAKING
IDEAS HAPPEN.
www.viridianhousing.org.uk
A dedicated resource…
Research & Innovation
Lead
(Quant Specialist)
Research & Innovation
Lead
Research & Innovation
Lead
Research & Innovation
Manager
www.viridianhousing.org.uk
Research & Innovation
Lead
With a clear remit…
User Involvement – Involving customers to develop and inform our approach
Skills – Supporting others to adopt & use innovative approaches
Customer Insight
Embedding data driven
approaches & the use of
evidence & insight
Digital
Supporting channel shift,
digital service delivery &
transformation
Service Improvement
Improving existing services
& developing new ones
www.viridianhousing.org.uk
www.viridianhousing.org.uk
And clear way of working…
Creativity
www.viridianhousing.org.uk
Be bold &
give creativity
the space to
flourish
www.viridianhousing.org.uk
We’ve tackled a lot…Digital Inclusion Community
Development Data Ageing Arrears Welfare Reform
Domestic Abuse Affordability Assessment Ageing Warm
Homes Affordable Tuition Creative Play Mutual
Exchanges Voids Shared Ownership Early Tenancy
Support Internet of Things Customer Satisfaction
Customer Segmentation Challenge Prize Digital First
Living Rent Reinvestment…and our ambition has grown
over time.
www.viridianhousing.org.uk
Viridian Affordability Assessment
• Developed and tested internally with input
from the wider business
• Now used across all new Viridian tenancies
and is a key part of lettings process
• Since October 2013 over 1,600 assessments
have been completed
• Identified over £75,000 in additional benefits
that could be claimed
• Helps housing officers & tenants make more
informed decisions – and widely used across
the sector
www.viridianhousing.org.uk
• Natively coded digital home swap service – designed
for mobile & bought to market within 6 months
• Idea originated from a ‘Get Moving’ pilot – and
internet dating
• Free for tenants and landlords – for 12 months
• UK wide offer & used by 16 landlords and over 3,000
residents
• Strong focus on the user experience and minimising
bureaucracy
MoveMaker - The really easy way to swap homes
www.viridianhousing.org.uk
Feel comfortable about being different
It’s not business as usual...
CORE BUSINESS INNOVATION
• Managing risk is an inherent part of
the process
• Accustomed to relative certainty
• A focus on long term impact and value
for money
• Under pressure to be as efficient as
possible
• Staff often held accountable to a plan • How we measure and evaluate success
is different
www.viridianhousing.org.uk
www.viridianhousing.org.uk
1. If activities are not aligned with core business priorities, it is extremely unlikely they will
succeed.
2. Colleagues will struggle to find the time to contribute to innovation activities, unless they
are given the opportunity away from their daily roles to do so.
3. Speed and momentum can be hard to generate and sustain.
4. The transition to BAU is challenging as people and needs to be planned for as early as
possible with key stakeholders and future process owners.
5. KPIs and wider performance measures often hinder innovation initiatives.
And learnt some wider important lessons
www.viridianhousing.org.uk
Make friends and influence people
Digital innovation that is
enabled by IT… …Not digital innovation
that is led by IT.
www.viridianhousing.org.uk
www.viridianhousing.org.uk
Digital First at Viridian
A clearly defined vision for how
digital can be used across all
aspects of the business.
Designed and planned around
wider interdependencies -
includes our merger.
A defined delivery plan and
project management framework
that actively involves the wider
business.
An approach that is aligned
with our corporate priorities
and focused on delivering
better services.
www.viridianhousing.org.uk
Digital First at Viridian
This is not just
about adding a
digital layer to
what we do.
The needs of the
customer and their
home sit at the heart
of everything we do.
This is not change
that will happen in
isolation.
Design is important and
processes must be
intuitive and easy to use.
Some people will need help to
make this change & we will
also continue to offer
telephone and face to face
support.
www.viridianhousing.org.uk
Recognise the need to evolve…
An enhanced innovation function
Research & Innovation
Lead
(Quant Specialist)
Research & Innovation
Lead
Research & Innovation
Lead
MoveMaker Lead
Resident Involvement
Lead
User Involvement
Lead
Research & Innovation
Manager
Service Design Officer
www.viridianhousing.org.uk
Research & Innovation
Lead
Research & Innovation
Lead
(Digital)
www.viridianhousing.org.uk
A more collaborative, agile approach
Project
Manager
Project
Sponsor
Technical
Sponsor
Business
Sponsor
Project Level
Technical
Lead
Delivery Level Supporting
Technical
Advisor
Business
Advisor
Subject
Matter
Experts
Team
Leader
Business
Team
Business
Lead
Business
Customer
www.viridianhousing.org.uk
Discover Define Develop Deploy Deliver
Proof of
concept
Alpha Beta
A tighter methodology
- Over 350 informally engaged
customers.
- Workshops and testing can
be arranged at short notice.
- Online presence.
www.viridianhousing.org.uk
And an even stronger focus on the customer…
www.viridianhousing.org.uk
One size doesn’t fit all…
Using Software as
a Service
Building
something new
Using ‘low code’
platforms
www.viridianhousing.org.uk
The sales process from a customer perspective…
www.viridianhousing.org.uk
Understanding what our sales customers actually need…
- Appointments booking
- Selecting properties off plan
- Affordability checker
- Details about development
facilities and service charges
- Information about selling the
property
www.viridianhousing.org.uk
Using a proof of concept to understand requirements
www.viridianhousing.org.uk
Designing with and for our customers…
- Started as an idea in our home-
grown innovation challenge.
- Built an understanding of customer
and business needs.
- Built a fully functioning proof of
concept within two days.
- Customer feedback incorporated at
every stage of development.
www.viridianhousing.org.uk
But questioning their wish list…
What our customers asked for…. …and what we actually developed.
www.viridianhousing.org.uk
Involving colleagues in development
Mapping out the process and
where we could improve.
Sketching out requirements and
an initial design.
Building , testing and iterating.
Building , testing and iterating.
Close to a working application. :)
www.viridianhousing.org.uk
Looking ahead
An organisation that:
• Is going places and makes a difference
• Does things differently and challenge
the norm
• Is confident in what we do and is
unafraid to lead by example
• Harnesses technology and innovation to
support our offer
• A scalable innovative approach that
adds value for residents
www.viridianhousing.org.uk
www.viridianhousing.org.uk
www.viridianhousing.org.uk
www.viridianhousing.org.uk
Thank You
Ed Wallace
Research & Innovation Manager
ed.wallace@viridianhousing.org.uk
@ed_wallace
Alice Granville
Research & Innovation Lead
alice.granville@viridianhousing.org.uk
@alice_granville

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Digital Adventures at Viridian - Housing Technology Conference 2017

  • 1. Digital adventures at Viridian Housing: How innovation and an agile digital approach is helping to transform ways of delivering services Ed Wallace, Research & Innovation Manager & Alice Granville, Research & Innovation Lead Housing Technology Conference 2017 9 March 2017 www.viridianhousing.org.uk
  • 2. www.viridianhousing.org.uk IT’S NOT ABOUT IDEAS. IT’S ABOUT MAKING IDEAS HAPPEN.
  • 4. A dedicated resource… Research & Innovation Lead (Quant Specialist) Research & Innovation Lead Research & Innovation Lead Research & Innovation Manager www.viridianhousing.org.uk Research & Innovation Lead
  • 5. With a clear remit… User Involvement – Involving customers to develop and inform our approach Skills – Supporting others to adopt & use innovative approaches Customer Insight Embedding data driven approaches & the use of evidence & insight Digital Supporting channel shift, digital service delivery & transformation Service Improvement Improving existing services & developing new ones www.viridianhousing.org.uk
  • 7. Creativity www.viridianhousing.org.uk Be bold & give creativity the space to flourish
  • 8. www.viridianhousing.org.uk We’ve tackled a lot…Digital Inclusion Community Development Data Ageing Arrears Welfare Reform Domestic Abuse Affordability Assessment Ageing Warm Homes Affordable Tuition Creative Play Mutual Exchanges Voids Shared Ownership Early Tenancy Support Internet of Things Customer Satisfaction Customer Segmentation Challenge Prize Digital First Living Rent Reinvestment…and our ambition has grown over time.
  • 9. www.viridianhousing.org.uk Viridian Affordability Assessment • Developed and tested internally with input from the wider business • Now used across all new Viridian tenancies and is a key part of lettings process • Since October 2013 over 1,600 assessments have been completed • Identified over £75,000 in additional benefits that could be claimed • Helps housing officers & tenants make more informed decisions – and widely used across the sector
  • 10. www.viridianhousing.org.uk • Natively coded digital home swap service – designed for mobile & bought to market within 6 months • Idea originated from a ‘Get Moving’ pilot – and internet dating • Free for tenants and landlords – for 12 months • UK wide offer & used by 16 landlords and over 3,000 residents • Strong focus on the user experience and minimising bureaucracy MoveMaker - The really easy way to swap homes
  • 12. It’s not business as usual... CORE BUSINESS INNOVATION • Managing risk is an inherent part of the process • Accustomed to relative certainty • A focus on long term impact and value for money • Under pressure to be as efficient as possible • Staff often held accountable to a plan • How we measure and evaluate success is different www.viridianhousing.org.uk
  • 13. www.viridianhousing.org.uk 1. If activities are not aligned with core business priorities, it is extremely unlikely they will succeed. 2. Colleagues will struggle to find the time to contribute to innovation activities, unless they are given the opportunity away from their daily roles to do so. 3. Speed and momentum can be hard to generate and sustain. 4. The transition to BAU is challenging as people and needs to be planned for as early as possible with key stakeholders and future process owners. 5. KPIs and wider performance measures often hinder innovation initiatives. And learnt some wider important lessons
  • 15. Digital innovation that is enabled by IT… …Not digital innovation that is led by IT. www.viridianhousing.org.uk
  • 16. www.viridianhousing.org.uk Digital First at Viridian A clearly defined vision for how digital can be used across all aspects of the business. Designed and planned around wider interdependencies - includes our merger. A defined delivery plan and project management framework that actively involves the wider business. An approach that is aligned with our corporate priorities and focused on delivering better services.
  • 17. www.viridianhousing.org.uk Digital First at Viridian This is not just about adding a digital layer to what we do. The needs of the customer and their home sit at the heart of everything we do. This is not change that will happen in isolation. Design is important and processes must be intuitive and easy to use. Some people will need help to make this change & we will also continue to offer telephone and face to face support.
  • 19. An enhanced innovation function Research & Innovation Lead (Quant Specialist) Research & Innovation Lead Research & Innovation Lead MoveMaker Lead Resident Involvement Lead User Involvement Lead Research & Innovation Manager Service Design Officer www.viridianhousing.org.uk Research & Innovation Lead Research & Innovation Lead (Digital)
  • 20. www.viridianhousing.org.uk A more collaborative, agile approach Project Manager Project Sponsor Technical Sponsor Business Sponsor Project Level Technical Lead Delivery Level Supporting Technical Advisor Business Advisor Subject Matter Experts Team Leader Business Team Business Lead
  • 21. Business Customer www.viridianhousing.org.uk Discover Define Develop Deploy Deliver Proof of concept Alpha Beta A tighter methodology
  • 22. - Over 350 informally engaged customers. - Workshops and testing can be arranged at short notice. - Online presence. www.viridianhousing.org.uk And an even stronger focus on the customer…
  • 23. www.viridianhousing.org.uk One size doesn’t fit all… Using Software as a Service Building something new Using ‘low code’ platforms
  • 24. www.viridianhousing.org.uk The sales process from a customer perspective…
  • 25. www.viridianhousing.org.uk Understanding what our sales customers actually need… - Appointments booking - Selecting properties off plan - Affordability checker - Details about development facilities and service charges - Information about selling the property
  • 26. www.viridianhousing.org.uk Using a proof of concept to understand requirements
  • 27. www.viridianhousing.org.uk Designing with and for our customers… - Started as an idea in our home- grown innovation challenge. - Built an understanding of customer and business needs. - Built a fully functioning proof of concept within two days. - Customer feedback incorporated at every stage of development.
  • 28. www.viridianhousing.org.uk But questioning their wish list… What our customers asked for…. …and what we actually developed.
  • 29. www.viridianhousing.org.uk Involving colleagues in development Mapping out the process and where we could improve. Sketching out requirements and an initial design. Building , testing and iterating. Building , testing and iterating. Close to a working application. :)
  • 30. www.viridianhousing.org.uk Looking ahead An organisation that: • Is going places and makes a difference • Does things differently and challenge the norm • Is confident in what we do and is unafraid to lead by example • Harnesses technology and innovation to support our offer • A scalable innovative approach that adds value for residents
  • 34. www.viridianhousing.org.uk Thank You Ed Wallace Research & Innovation Manager ed.wallace@viridianhousing.org.uk @ed_wallace Alice Granville Research & Innovation Lead alice.granville@viridianhousing.org.uk @alice_granville

Editor's Notes

  1. Innovation is still something that’s very new in the social housing sector – and where it is being referred to it typically focuses on the role of technology I appreciate technology is broader that social media, mobility, big data or the cloud – but I think it’s important to think about this for a moment because the way the debate is currently being presented overlooks the wider contribution innovation has to offer So I say this because you may be aware of a small number of housing associations that are gaining a reputation for being innovative, because of their focus on technology – A lot of the media reports on this – at least the ones I have seen – have tended to focus on things like Google Glass or drones…or as we look to the role robots might play in the future – and overall this has been met by a mixed reaction Now I’ve a couple of observations to offer on this… Firstly it’s very positive that a number of HAs are working in this way…and are prepared to speak openly about this and stimulate a wider debate within the sector As a sector we face some significant challenges, particularly when Universal Credit is rolled out to a significant number of people, because our current ways of working are going to have to change. Technology is going to have an important role to play in helping us meet these challenges – so the fact there are housing associations out there who are experimenting with technology and trying to understand how it could help us meet these challenges I think is a good think. However, I also wonder if they are perhaps missing a trick…because their approach, or at least the way it’s being presented in the housing press…reinforces the idea that innovation is something bizarre and off the wall…
  2. Innovation is still something that’s very new in the social housing sector – and where it is being referred to it typically focuses on the role of technology I appreciate technology is broader that social media, mobility, big data or the cloud – but I think it’s important to think about this for a moment because the way the debate is currently being presented overlooks the wider contribution innovation has to offer So I say this because you may be aware of a small number of housing associations that are gaining a reputation for being innovative, because of their focus on technology – A lot of the media reports on this – at least the ones I have seen – have tended to focus on things like Google Glass or drones…or as we look to the role robots might play in the future – and overall this has been met by a mixed reaction Now I’ve a couple of observations to offer on this… Firstly it’s very positive that a number of HAs are working in this way…and are prepared to speak openly about this and stimulate a wider debate within the sector As a sector we face some significant challenges, particularly when Universal Credit is rolled out to a significant number of people, because our current ways of working are going to have to change. Technology is going to have an important role to play in helping us meet these challenges – so the fact there are housing associations out there who are experimenting with technology and trying to understand how it could help us meet these challenges I think is a good think. However, I also wonder if they are perhaps missing a trick…because their approach, or at least the way it’s being presented in the housing press…reinforces the idea that innovation is something bizarre and off the wall…
  3. Innovation is still something that’s very new in the social housing sector – and where it is being referred to it typically focuses on the role of technology I appreciate technology is broader that social media, mobility, big data or the cloud – but I think it’s important to think about this for a moment because the way the debate is currently being presented overlooks the wider contribution innovation has to offer So I say this because you may be aware of a small number of housing associations that are gaining a reputation for being innovative, because of their focus on technology – A lot of the media reports on this – at least the ones I have seen – have tended to focus on things like Google Glass or drones…or as we look to the role robots might play in the future – and overall this has been met by a mixed reaction Now I’ve a couple of observations to offer on this… Firstly it’s very positive that a number of HAs are working in this way…and are prepared to speak openly about this and stimulate a wider debate within the sector As a sector we face some significant challenges, particularly when Universal Credit is rolled out to a significant number of people, because our current ways of working are going to have to change. Technology is going to have an important role to play in helping us meet these challenges – so the fact there are housing associations out there who are experimenting with technology and trying to understand how it could help us meet these challenges I think is a good think. However, I also wonder if they are perhaps missing a trick…because their approach, or at least the way it’s being presented in the housing press…reinforces the idea that innovation is something bizarre and off the wall…
  4. Innovation is still something that’s very new in the social housing sector – and where it is being referred to it typically focuses on the role of technology I appreciate technology is broader that social media, mobility, big data or the cloud – but I think it’s important to think about this for a moment because the way the debate is currently being presented overlooks the wider contribution innovation has to offer So I say this because you may be aware of a small number of housing associations that are gaining a reputation for being innovative, because of their focus on technology – A lot of the media reports on this – at least the ones I have seen – have tended to focus on things like Google Glass or drones…or as we look to the role robots might play in the future – and overall this has been met by a mixed reaction Now I’ve a couple of observations to offer on this… Firstly it’s very positive that a number of HAs are working in this way…and are prepared to speak openly about this and stimulate a wider debate within the sector As a sector we face some significant challenges, particularly when Universal Credit is rolled out to a significant number of people, because our current ways of working are going to have to change. Technology is going to have an important role to play in helping us meet these challenges – so the fact there are housing associations out there who are experimenting with technology and trying to understand how it could help us meet these challenges I think is a good think. However, I also wonder if they are perhaps missing a trick…because their approach, or at least the way it’s being presented in the housing press…reinforces the idea that innovation is something bizarre and off the wall…
  5. we have agreed to the following high level priorities: By 2020 we will deliver 1,500 new homes a year Residents at the heart Great customer services People focused Maximising social impact
  6. we have agreed to the following high level priorities: By 2020 we will deliver 1,500 new homes a year Residents at the heart Great customer services People focused Maximising social impact
  7. we have agreed to the following high level priorities: By 2020 we will deliver 1,500 new homes a year Residents at the heart Great customer services People focused Maximising social impact
  8. we have agreed to the following high level priorities: By 2020 we will deliver 1,500 new homes a year Residents at the heart Great customer services People focused Maximising social impact
  9. we have agreed to the following high level priorities: By 2020 we will deliver 1,500 new homes a year Residents at the heart Great customer services People focused Maximising social impact
  10. we have agreed to the following high level priorities: By 2020 we will deliver 1,500 new homes a year Residents at the heart Great customer services People focused Maximising social impact
  11. we have agreed to the following high level priorities: By 2020 we will deliver 1,500 new homes a year Residents at the heart Great customer services People focused Maximising social impact
  12. we have agreed to the following high level priorities: By 2020 we will deliver 1,500 new homes a year Residents at the heart Great customer services People focused Maximising social impact