2019 10-23 24 fiware summit @berlin
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The document outlines an agenda for an iHUBs Track Workshop at the FIWARE Summit on October 23, 2019. The workshop will discuss 1) analyzing iHUB and DIH service portfolios using a common framework, 2) mapping customers' innovation journeys and identifying blocking points, and 3) finding ways for HUBs to collaborate by providing new services. A proposed solution is the DIHIWARE platform, which would integrate knowledge management, collaboration, business APIs, and analytics to help companies innovate and grow by accessing expertise, technologies, and connecting within innovation ecosystems.
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2019 10-23 24 fiware summit @berlin
- 1. FIWARE SUMMIT 23 October 2019 iHUBS Track Workshop
- 2. Agenda
- 3. “Why” of the workshop Ecosystem Building@ the Fiware Summit
- 5. Barriers that LOCK the customers in their journey to innovate or that push them to ABANDON their path and stop their relation with the hub Talk the same language Know the customers and their journey with the HUB Understand customers’ threats Find ways to collaborate between HUBS Provide alternative solutions to boost the innovation funnel exploiting CROSS-HUBS COLLABORATION opportunities Analysis of the hubs SERVICE OFFER by use of a COMMON FRAMEWORK of reference (let’s talk Esperanto) Definition of the types of customers a hub serves with his service offer and which are the STEPS along with the CUSTOMERS INNOVATE with the support of the hub “What” will be the take-away
- 6. 1. FIWARE iHUBS and DIH SERVICE PORTFOLIO ANALYSIS 1. Service portfolio 2. Customers’ journey 3. Blocking points 4. Collaboration
- 7. Ecosystem Technolog y Business Skills Data Hardware/Software solutions. Data ecosystem building inside and among companies and data spaces. Skills for ecosystem building, technology and business enhancement. Business planning and access to financial pools. Structuring relations, communication, community building. E T B S D Service Portfolio Configuration
- 8. COMMUNITY BUILDING DIH INNOVATION DEVELOPMENT ECOSYSTEM GOVERNANCE IDEAS MANAGEMENT AND MATERIALISATION CONTRACT RESEARCH PROVISION OF INFRASTRUCTURE TECHNICAL SUPPORT ON SCALE UP VERIFICATION AND VALIDATION INCUBATION ACCELERATION SUPPORT ACCESS TO FINANCE OFFERING HOUSING BUSINESS TRAINING AND EDUCATION PROJECT DEVELOPMENT PROCESS & ORGANIZATIONAL MATURITY HUMAN CAPABILITIES MATURITY SKILLS IMPROVEMENT DATA ACQUISITION AND SENSING DATA PROCESSING & ANALYSIS DECISION-MAKING PHYSICAL-HUMAN ACTION & INTERACTION DATA SHARING EEcosystem TTechnology BBusiness SSkills DData Service Portfolio Configuration
- 9. Service Portfolio Analysis • iHUB/DIH name • Settlement Region • iHUB/DIH responsible • Technical specialization • Market sector • iHUB/DIH Service Portfolio Composition Survey:
- 10. 2. CUSTOMERS’ JOURNEY 1. Service portfolio 2. Customers’ journey 3. Blocking points 4. Collaboration
- 11. iHUBs/DIHs Customers Technology provider Technology end-user Any company (SME/LE or start-up) whose business is to develop new technologies Any company (SME / LE or start-up) that uses technology to best perform its business
- 12. iHUBs/DIHs Customers Technology End-User Any company (SME / LE or start-up) that uses technology to best perform its business Technology Provider Any company (SME/LE or start-up) whose business is to develop new technologies
- 13. OBSERVATION Search information AWARENESS Understand benefits and challenges EXPERIMENT Proof of concept EXPERIENCE Test the prototype inside the company’s facility ADOPTIO N Decision to invest in the new technology Technology end-user journey
- 14. ▫ Passive behaviour ▫ Access to proposed contents ▫ Come across the concept of I4.0 by chance ▫ Introduce new technologies ▫ Introduce new skills ▫ Access technological and business opportunities ▫ Choice of technological adoption at company level ▫ New organizational models and schemas ▫ New business models ▫ Prototype testing in the company’s environment ▫ KPIs analysis ▫ Organizational road mapping ▫ Active behaviour ▫ Se targeted information ▫ Evaluate opportunities Technology end-user journey: features
- 15. IDEATION Consolidate and validate the business idea DESIGN & ENGINEERING Develop the solution MVP Test the solution and verify its business potential VERIFICATION & VALIDATION Find early adopters and financial resources GO TO MARKET Get prepared to launch the technology on the market Technology provider journey
- 16. ▫ Identify a need on the market ▫ Sketch the idea ▫ Understand the competition ▫ Develop the prototype ▫ Customers’ discovery ▫ Customers’ acquisition ▫ Marketing ▫ Find distribution channels ▫ Manage legal issues ▫ Validation of the technological solution ▫ Revision of the market requirements ▫ Revision of the technical requirements ▫ Find founds ▫ Understand the requirements from the market ▫ Design the idea ▫ Define the technical requirements Technology provider journey: features
- 17. Is it good?
- 18. 3. BLOCKING POINTS 1. Service portfolio 2. Customers’ journey 3. Blocking points 4. Collaboration
- 19. Narrow mind Time constraints Fear to change the processes Technology complexity Lack of funding Technology End-User Journey: Blocking Points OBSERVATION AWARENESS EXPERIENCE EXPERIMENT ADOPTION
- 20. • “Doing well syndrome” • No need for digitalization • Risk aversion • Unknown communication channels • Language and gergo obstacles Mind-set Focus on core business Peculiar market features • Budget constraints for R&D expenditure • Order to book priority • Business strategy locked-in OBSERVATION Technology End-User Journey: Blocking Points
- 21. • Time consuming • Lack of funds • Limited human resources • Lack of skills Capital assets Access to knowledge Ecosystem building • Information overwhelming • Information complexity • Knowledge-based information • Not applicable content • Scary content • Poor ecosystem support • High effort in engaging people • Lack of a working team/partners • Challenges not specific enough AWARENESS Technology End-User Journey: Blocking Points
- 22. • Human capital priority management • Time consuming activities • Lack of funds Capital assets Technological support Pressure on results • No “in house” IT skills • Lack of competencies • Low understanding • Too risky/too costly • Unclear expected results • Early ROI expectations EXPERIMENT Technology End-User Journey: Blocking Points
- 23. Organizational changes KPIs evidences • Lack of internal engagement • End-user customers blocking • Change readiness • No innovation manager • Data management complexity • Lose enthusiasm • Impact/Effort evaluation • Definition of new KPIs • Lack of skills • Packed solutions not available/unsuitable kits • DIH honest broker Technological support EXPERIENCE Technology End-User Journey: Blocking Points
- 24. Maintenance • Loneliness after the end of the project • Lack of competencies in the continuous improvement • Lack of a reference person to make the change sustainable • Support in systems integration • Lack of documentation for massive technological deployment Technological support ADOPTION Technology End-User Journey: Blocking Points
- 25. ? ? ? ? ? Technology Provider Journey: Blocking Points IDEA GENERATION DESIGN & ENGINEERING MVP V&V GO TO MARKET
- 26. Let’s do it!
- 27. ? ? ? ? ? ? ? ? ? IDEATION DESIGN & ENG MVP V&V GO TO MARKET Technology Provider Journey: Blocking Points
- 28. 4. NEW SERVICE IDEAS AND COLLABORATION 1. Service portfolio 2. Customers’ journey 3. Blocking points 4. Collaboration
- 29. ? ? ? ? ? ? ? OBSERVATION AWARENESS EXPERIENCE EXPERIMENT ADOPTION ? ? Technology End-User Journey: New (Collaborative) Services New service/s New service/s New service/s New service/s New service/s New service/s New service/s New service/s New service/s
- 30. EEcosystem TTechnology BBusiness c •Public events •Communication •Fairs •Tech scouting •Trend watching •Communication •Fairs •Visioning and strategy development •Services Impact assessment •Ecosystem Management •Technology dissemination •DEMO •Best practices •PoC •Hands-on •Pilot •Field trial •MVP (minimum viable production) •Access to finance •Skills and education •Incubator/ •accelerator support •Access to finance •Skills and education •Incubator/ •accelerator support •Access to finance •Skills and education •Incubator/ •accelerator support •Access to finance •Skills and education c c c SSkills DData OBSERVATION AWARENESS EXPERIENCE EXPERIMENT ADOPTION Technology End-User Journey: New (Collaborative) Services
- 31. ? ? ? ? ? ? ? ? ? IDEATION DESIGN & ENG MVP V&V GO TO MARKET Technology Provider Journey: New (Collaborative) Services New service/s New service/s New service/s New service/s New service/s New service/s New service/s New service/s New service/s
- 32. EEcosystem TTechnology BBusiness c •Public events •Communication •Fairs •Tech scouting •Trend watching •Communication •Fairs •Visioning and strategy development •Services Impact assessment •Ecosystem Management •Technology dissemination •DEMO •Best practices •PoC •Hands-on •Pilot •Field trial •MVP (minimum viable production) •Access to finance •Skills and education •Incubator/ •accelerator support •Access to finance •Skills and education •Incubator/ •accelerator support •Access to finance •Skills and education •Incubator/ •accelerator support •Access to finance •Skills and education c c c SSkills DData IDEATION DESIGN & ENGINEERING MVP V&V GO TO MARKET Technology Provider Journey: New (Collaborative) Services
- 34. NEED EXPLORE THE COMMUNITY PARTICIPATE TO THE COMMUNITY START COLLABORATING MAKE BUSINESS Hubs Collaboration Journey
- 35. ? ? ? ? ? ? ? NEED EXPLORE THE COMMUNIT Y PARTICIPATE TO THE COMMUNIT Y START COLLABORA -TING MAKE BUSINESS ? ? Technology End-User Journey: Blocking Points
- 36. Let’s do it!
- 37. RATIONALE To help Industry to grasp the digital opportunities APPROACH Integrated platform to support both the “Access to” and “Collaborate with” services OBJECTIVE To provide access to the latest knowledge, expertise and technology in order to support companies with piloting, testing and experimenting with digital innovations. ADDED VALUES DIHIWARE Platform CONCEPT Find synergies, provide and find opportunities and valuable information and easily connect with the people from your ecosystem
- 38. DIHIWARE An integrated platform aiming to support both the “Access to” and “Collaborate with” services platform providing access to the latest knowledge, expertise and technology in order to support companies with piloting, testing and experimenting with digital innovations. Incorporate knowledge management into members/end users business processes Knowledge Management Platform Create and manage challenges and contest in a collaborative way Collaboration Platform Find and provide new services and products to Innovate and grow your business managing and creating a peer- to peer marketplace Business API Ecosystem business intelligence metrics and a user-friendly dashboards to keep ready critical business process information B2B support and Workflow A one-stop-shop for SMEs where multiple services are offered for enabling the collaboration of organizations by allowing them to find synergies, provide and find opportunities and valuable information and easily connect with the people from the ecosystem.
- 39. DIHIWARE Platform in a nutshell
- 40. THANK YOU!
Editor's Notes
- For each point we may figure out what are the main objectives of the workshop
- Each DIH/iHUB has its own catalogue of services, but how to easily talk one to the others? A common template is needed to speak the same language. Here there is a survey monkey template that can be used by the participants to provide information about themselves (generic descriptive info) and about their service portfolio. NOTE: This service portfolio catalogues was thought taking the perspective of SMEs as customers of the iHUB/DIH. I do not know how we want to manage the service portfolio of the supply side customers. The categories may remain the same, the content (specific services) may vary
- Each DIH/iHUB has its own catalogue of services, but how to easily talk one to the others? A common template is needed to speak the same language. Here there is a survey monkey template that can be used by the participants to provide information about themselves (generic descriptive info) and about their service portfolio. NOTE: This service portfolio catalogues was thought taking the perspective of SMEs as customers of the iHUB/DIH. I do not know how we want to manage the service portfolio of the supply side customers. The categories may remain the same, the content (specific services) may vary
- This slide is not necessary if we ask them to fill in the online questionnaire (it would take 10-12 minutes), maybe it is too long, but worth it
- I would suggest to project one pic of the online questionnaire with the different sections to explain what they whould do with the questionnaire and what is the scope. We may find a scope
- SME/LE manufacturing, robotics, agrifood Tech company/start-up, Tech developers
- Il ruolo di DIH is to support companies in their digital transformation journey that can be defined in the following steps. Observation (passive and autonomous), then there is an awareness where a third parties support it in understanding challenges, opportunities, etc. The next step is put in place the digital transformation that can include new services/products depending on the company. The experience is where solutions are tested in the internal environment of the company. The adoption is the conclusion. It is not just a technological path, but needs skills, competences, knowledge and business. The technological side related the design/adoption on new or customized solutions. Also when DIH decide to define a new service, the innovation journey follows this path
- Il ruolo di DIH is to support companies in their digital transformation journey that can be defined in the following steps. Observation (passive and autonomous), then there is an awareness where a third parties support it in understanding challenges, opportunities, etc. The next step is put in place the digital transformation that can include new services/products depending on the company. The experience is where solutions are tested in the internal environment of the company. The adoption is the conclusion. It is not just a technological path, but needs skills, competences, knowledge and business. The technological side related the design/adoption on new or customized solutions. Also when DIH decide to define a new service, the innovation journey follows this path
- Matching of the services (background and foreground along the customers’ journey according to the type of service) Supporto alle aziende nell’andare oltre il blocking point. Diversi servizi possono essere offerti dal DIH to avoid getting stuck ad come to the adoption.
- Matching of the services (background and foreground along the customers’ journey according to the type of service) Supporto alle aziende nell’andare oltre il blocking point. Diversi servizi possono essere offerti dal DIH to avoid getting stuck ad come to the adoption.
- Il ruolo di DIH is to support companies in their digital transformation journey that can be defined in the following steps. Observation (passive and autonomous), then there is an awareness where a third parties support it in understanding challenges, opportunities, etc. The next step is put in place the digital transformation that can include new services/products depending on the company. The experience is where solutions are tested in the internal environment of the company. The adoption is the conclusion. It is not just a technological path, but needs skills, competences, knowledge and business. The technological side related the design/adoption on new or customized solutions. Also when DIH decide to define a new service, the innovation journey follows this path
- Il ruolo di DIH is to support companies in their digital transformation journey that can be defined in the following steps. Observation (passive and autonomous), then there is an awareness where a third parties support it in understanding challenges, opportunities, etc. The next step is put in place the digital transformation that can include new services/products depending on the company. The experience is where solutions are tested in the internal environment of the company. The adoption is the conclusion. It is not just a technological path, but needs skills, competences, knowledge and business. The technological side related the design/adoption on new or customized solutions. Also when DIH decide to define a new service, the innovation journey follows this path