Outline of my presentation delivered to the Technovation Programme Conference on February 25th 2014 last. The audience consisted of my Technovation Programme colleagues, all academic and industry mentors, other academics, Enterprise Ireland, County Enterprise Boards, industry people and other invited guests.

1. Enabling and Sustaining
an Innovative Culture
and Innovative Processes.
Presented by: David Cullen
Director of Innovation
Date: 25th February, 2014

2. 1. Overview of my company-specific innovation projects:
– Culture of Innovation
– Service Innovation
– Product Innovation
2. Technovation Programme Milestones at Dataworks Ltd.
3. Benefits of the Technovation Programme for Dataworks Ltd.:
– Strategic Benefits
– Operational Benefits
– Implementation Benefits
4. Competencies and Capabilities developed.
Presentation Overview

3. David Cullen
– Masters Degree (Level 9) in Business Studies (Marketing), WIT, 2011;
– Postgraduate Diploma (Level 9), in Computer Science UCC, 1996; and
– Honours Bachelor Degree (Level 8) in Business Studies (Marketing),
WIT, 1995.
Dataworks
– Founded in 1995 by Mr. Liam Curham and Mr. Brian Robinson;
– Software development company made to measure business systems to a range of
clients;
– Leading multi nationals in the Manufacturing, Life Sciences (including Medical Device,
Pharma,) Food and Drinks industry and the Public Sector;
– Currently employs 18 people (10 full-time, 8 part-time); and
– Mission Statement;
‘To be the software company that makes a difference by revolutionising how software
solutions are delivered’.
Introduction

4. Overview of Innovation Projects
Culture of Innovation
Product InnovationService Innovation
Innovation Projects

5. Culture of Innovation Project
• Director of InnovationLeadership
• Desk Location
• White board in the office
Presence
• Key Stakeholders
• Weekly ‘Ideas Meetings’
• Ideas@dataworks.ie
• Weekly ‘IDEA’ blog
Communication
• Innovation Friday Sessions
• Brainstorming Session
Practice

6. Service Innovation Project
Customer
Journey
New Procedures
and Templates
Customer
Touch Points
XCRM
(The CLOUD)
Microsoft Dynamics
Idea
Generation
Process
Service
Innovation
Customer
Ticketing
Process
ISO
Certification
Additional
Processes

7. Product Innovation Project
Product
Innovation
NPD Process
Standardise
Bring a
product to
market
Idea
Generation
Process
XCRM
(The CLOUD)
Microsoft Dynamics

8. Technovation Programme Milestones at
Dataworks Ltd.
Targets Actions Outcomes
Innovation Culture Weekly Ideas
Meeting
 ‘IDEAS’ Blog
(IDEA -
Inspiring Dataworks
Enterprising Acumen).
“Davy, you are Mr. Innovation” (Dataworks
Software Engineer).
“I am loving this innovation culture”
(Dataworks Marketing Coordinator).
New Product /
Service
Development
Adopt Lean Canvas
Minimum Viable
Product
“Does the new product / service idea solve
a problem for the potential customer?”
(Dataworks Software Engineers).
Customer Journey
and Customer
Touch Points
Interviews with
pertinent members of
staff.
Rollout of customer
journey and customer
touch points
Services becoming more tangible.
New procedures and templates.
Unity of staff.
See Dataworks from customers' eyes and
understand where improvements can be
made for them.

9. Strategic Benefits for Dataworks Ltd.
• Full-time innovation role for 18 months.
• Educated to Masters Level and has 14 years
industry experience.
• Free up CEO for business development initiatives.
• Management and entrenchment of innovation
processes.
Dedicated Agent
• Innovation now transcends to all areas of the
business; software development, finance, business
development, marketing and human resources.
• Innovation Team meetings being held on dates
scheduled or soon afterwards .
Competitive
Advantage
• Design and implement innovative processes.
• Increased employee engagement.
• NPD.
• Quicker time to market.
• Product market fit.
Innovation Culture
The Technovation Programme -

10. Operational Benefits for Dataworks Ltd.
• Attendance at seminars, conferences, workshops
hosted by bodies such as Enterprise Ireland, WIT,
RIKON, the Irish Patent Office.
• Innovation “Fridays”.
• Resource has qualification with the IITD.
Training & Skills
Development
• Customer Journey.
• Customer Touch Points.
• New Procedures.
• Lessens ‘Intangibility’ of Services
Service Innovation
• Process has been revised.
• Lean Canvas (In Canteen, MS Word & Powerpoint).
• Minimum Viable Product Concept.
• Employees are customer focused.
New Product
Development Process
The Technovation Programme -

11. Implementation Benefits for Dataworks Ltd.
• Tools for defining the creative problem; for creating
ideas; tools for selecting ideas; and for
implementing ideas.
• ‘Rory’s Story Cubes, Forcefield Analysis, Mind Maps’.
Creativity
• WIT – Professor Bill O’ Gorman, Dr. Clare Gately,
Research Support Unit, SEAM, Technology Transfer
Office, TSSG, lecturing staff.
• Enterprise Ireland – Paddy Byrne.
• Other participants on the programme.
Networking
• CEO delighted with my requirements document for
the software product.
• CEO and academic mentor acknowledged my work
on the customer journey.
• New product development projects and seminars.
Report Writing
The Technovation Programme -

12. Competencies and Capabilities Developed
The Technovation Programme -
Competencies
Leadership &
Management
Skills
Communication
Skills
Marketing Skills Decision Making
Capabilities (Resources)
Knowledge
Acquisition & Transfer
Creativity Networking

13. Conclusion
“Davy has been instrumental in ensuring Innovation has remained at the forefront of
everything we do, in how we engage with our customers and in helping to develop a
culture which is completely customer focused”.
(Liam Curham, Director and Chief Executive Officer).
“The big win with the Technovation programme was that we were able to employ a
facilitator,[Davy] who's sole responsibility was to keep innovation at the forefront of
everyone's thoughts. It has brought about a real mind shift in the whole company
that is generating new product ideas, new service ideas and innovative process
improvements”
(Brian Robinson, Director and Chief Technical Officer).