Fujitsu's Activ8 is a customer-centric innovation service that uses a structured framework to help clients address business challenges through collaborative ideation and problem solving. It provides innovation management specialists, access to crowdsourcing software to generate ideas, and bespoke innovation events. The goal is to explore new solutions, select promising concepts, prototype them, and help clients adopt successful innovations. Case studies demonstrate how Activ8 has helped clients in industries like transportation and government to develop ideas and implement solutions.

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Activ8TM
Martin Russell
Activ8 Team
June 2016
Fujitsu’s Customer Centric
Innovation Service

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What we mean by innovation
“Innovation is the deliberate application of new ideas,
either in context or in content, that bring about a
positive and transformational change that lasts.”
Deliberate
New ideas in
context or
content
A positive
change that
lasts
Application

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Activ8 is a vehicle for collaborative innovation
A structured
innovation
framework
Innovation
Management
Specialists
Access to
specialist
crowds via our
world-class
innovation
software
Bespoke
customer
innovation
events
A digital library
of ideas
Links to Fujitsu’s
Research and
Development
Opportunities
for
collaboration
and joint
investment

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Deliberate
New ideas in
context or
content
A positive
change that
lasts
Application
Explore – Crowd source potential ideas for
solutions. Monitor the flow of ideas, encourage
participation and provide updates to the sponsors.
Select – Create and implement a
prioritisation process to screen
potential solutions.
Prototype – Implement proof of
concept or pilot for selected idea.
Adopt – Move successful solutions
into a business as usual service.
Ignite – Secure senior sponsors to
champion the innovation initiative
linked to the business strategy.
Focus – Agree the scope of the
innovation activity, linked to a
business challenge the
customer faces.
Invest – Agree an innovation
funding model for the area of focus.
Imagine – Identify the business challenge, the
‘crowd source’, evaluation criteria and
timescales for the campaign.
The Activ8 Innovation Framework

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Linking
customers to
Fujitsu’s
Research and
Development
 Fujitsu has extensive R&D, technology solutions and
experts across the globe.
 As innovation specialists, our role is to join dots across our region and globally, leveraging
the full weight of Fujitsu’s resources.
Regional
R&D
SME &
partners
Global
R&D
Bringing R&D closer to customers

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Access to
specialist
crowds via our
world-class
innovation
software
 When we innovate with our customers we can launch a ‘campaign’ to
engage both customer employees and Fujitsu employees to address a
defined business challenge.
 This allows people to discuss a problem and share ideas virtually.
 We evaluate and review ideas against agreed criteria, building a business
case with the customer.
Ideas
Creation
Crowdsourcing Ideas and Tracking Progress
Ideas
selection
Concepts Innovation
Projects

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Space and time to innovate
Bespoke
Customer
Innovation
Events
 From experience, we understand that our customers are often keen to innovate but uncertain
about where to focus their efforts. Walking through your business strategy is often a great way
to help identify key priorities that can form the target area to address.
 Alternatively, we can help create horizon scanning and vision setting sessions, looking at the
art of the possible.
 Our recently refurbished innovation centre in London provides a perfect environment for these
sessions to take place.

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A digital
library of
ideas
 All the ideas that are generated during Activ8 activities are retained
anonymously in our Ideas Library.
 This innovation catalogue enables us to explore previous ideas and
solutions marrying them to existing business challenges.
 The library will enable us to track innovation ‘trends’ across sectors
and look for opportunities for ‘cross-pollination’ of innovation.
 We provide a feedback loop to those involved in R&D
Ideas Library

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 Sponsorship - proactive and engaged
 Business imperative for tackling specific challenge
 Comms are key
 A pipeline of innovation - ideas and solutions can be
done in parallel
 One challenge to fruition v multiple ideas stagnating
 Fastfail is a good thing – multiple reasons
 Funding principles from the outset
 The ‘right’ question
 Crowdsourcing – engaging the key people
 An agile and robust governance
Lessons Learnt

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Dedicated Innovation Team
Innovation
Management
Specialists
 If you would like to find out more, please click here to access the Activ8 website
 If you have any questions or queries, please contact us on Activ8support@uk.fujitsu.com
Jeet Rughani
Innovation Management Specialist
Tel: +44 7867 828568
Martin Russell
Innovation Management Specialist
Tel: +44 7867 823955
Chris Howard
Innovation Analyst
Tel: +44 7867 823474
Joachim Box
Activ8 Director
Tel: +44 7867 839735
Dwayne Dawson
Innovation Management Specialist
Tel: +44 7867 826530
Jane Dowsett
Innovation Management Specialist
Tel: +44 7867 830833
Eleanor Tong
EMEIA Adoption Lead
Tel: +44 7867 830145

11. COMMERCIAL IN CONFIDENCE © Copyright FUJITSU 2016
Customer Stories
Activ8
Fujitsu’s Customer Centric
Innovation Service

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Where Activ8
has made a
difference
Where we have done this before
Major UK AirPort
Challenges: Noise Monitoring & Lane
Selection (on arrival to Airport)
Solutions: Following the Activ8 campaign,
three main ideas were presented back to the
customer as follows:
1.RFID Tracking of passengers
2.An upgrade mobile app for journey planning
3.Use of noise sensors to monitor engine
noise
As a result of this campaign the customer
described Fujitsu as “the most innovative of
our suppliers at this time.”
UK Postal Services (ongoing campaign)
Challenges: To develop ideas for a mobile
phone application that allows the business
to create a digital society, reduce queue
time, extends service & help create
efficiency and grow their financial services
portfolio.
Current Trending Solutions:
1.2D Barcode to facilitate fast track queues
2.Real time sales monitoring & counter
availability to the business
3.Connected society for the customers

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Where we have done this before
Government Agency
Challenge: They had encountered issues in the
process they used to request services from, and
bill, their suppliers, resulting in overpayments,
underpayments, confusion, and ultimately an
internal audit.
Solution: The agency has gone from struggling
with an issue that was affecting their reputation
and affecting them financially, to having
implemented a solution (RMP) which will not only
solve their immediate issues, but will allow them
to bring on additional services in the future.
 The agency told us that they enjoyed the
process “from start to finish”, have
recommended that they solve their other
business problems in the same way and
described it as a “new way of working” in their
relationship with us.
Large Council
Challenge: The account were asked to consider
ways in which the council’s Joiners, Movers and
Leavers process could be enhanced.
Solution: Introducing a web tool for the end
user to access and read/enter data directly at
key parts of the journey will significantly enhance
data quality.
 An IT manager from the Council said:
“Throughout the process, the Activ8
consultant proved to be an outstanding
ambassador for Fujitsu...”
Where Activ8
has made a
difference

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Next steps

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The Activ8™ Innovation Framework
Explore – Crowd source potential ideas for
solutions. Monitor the flow of ideas, encourage
participation and provide updates to the sponsors.
Select – Create and implement a
prioritisation process to screen
potential solutions.
Prototype – Implement proof of
concept or pilot for selected idea.
Adopt – Move successful solutions
into a business as usual service.
Ignite – Secure senior sponsors to
champion the innovation initiative
linked to the business strategy.
Focus – Agree the scope of the
innovation activity, linked to a
business challenge the
customer faces.
Imagine – Identify the business challenge, the
‘crowd source’, evaluation criteria and
timescales for the campaign.
Invest – Agree an innovation
funding model for the area of focus.