Chillwave music targets young adults aged 18 to 25. This age group is typically experimental and enjoys partying and independent living. Chillwave appeals to this demographic as it is also experimental and unique. It may also appeal to older audiences who enjoy nostalgic 80s samples. Chillwave listeners are likely to have lower-paying creative jobs or be students, as the genre values creativity. They tend to have an interest in drinking, partying, and spending lazy summers outdoors. Socioeconomically, chillwave listeners are typically in group B, having a creative profession but lower income as they are early in their careers. In terms of psychographics, chillwave listeners most closely fit the "explorers"

1. TARGET
AUDIENCE
A 2 M E D I A
J A S O N S U L I T

2. AGE
TA R G E T A U D I E N C E

3. A G E
The typical age that the chillwave
genre targets are young adult
between 18 to 25 the reason for this
is because people at this age are
often seen partying, enjoying life,
drinking, getting stoned, etc. these
are also typical activities pursued by
many who also listen to other
electronica music such as house.
People at this age are also much
more experimental for example it is
usually the time you are able to have
your own freedom; live on you won
term and being independent.
Chillwave is a very experimental and
I would personally say unique which
people are this age may appreciate.
Chillwave may also appeal to older
audience as there are samples and
tunes of the 80s retro music which
could bring back nostalgic

4. GENDER
TA R G E T A U D I E N C E

5. G E N D E R
Chillwave is a unisex genre and
it is quite difficult to pinpoint
which gender is dominant in this
genre. The reason the music
suits both male and female is
due to the fact that there is
something for both male and
female audience; the music can
be used for relaxation and there
is also melodic tunes that could
appeal to both genders. The
vocals used in chilwave music
does not refer or target a
gender as its main purpose is to
give narrative, abstract
meaning, or the sole purpose of
creating chill vibes.

6. OCCUPATION
TA R G E T A U D I E N C E

7. O C C U PAT I O N
Generally speaking the majority of
chillwave listeners would have a
job or would be studying in
university due to their age. The
occupation would be quite difficult
to pinpoint however people at this
age would tend to have lower
paying jobs as they have only
started out with their careers. As I
have said before chillwave is a
very experimental genre hence
creativity is an esence to this
genre therefore the occupation or
the studies that the people
listening to this genre are part
taking could be in the creative
field.

8. LIFE STYLE
TA R G E T A U D I E N C E

9. L I F E S T Y L E
As I have noted before the people
could have an interest in drinking,
partying, etc. Chillwave music is
also reffered to as ‘summer music’
therefore the listeners will have an
interest in the summer season
where they could be most active,
however some may like to spend
it as ‘lazy summers’ i.e.
sunbathing, lounghing, etc. which
is typical to be seen in most
chillwave music videos. Chillwave
listeners may also like to be left in
solitude as this music is away to
shut the world out an absorb the
music. Personally when listening
to this music I usually enjoy a
stroll in the woods or park.

10. SOCIO-
ECONOMIC
GROUP
TA R G E T A U D I E N C E

11. S O C I O - E C O N O M I C
G R O U P S
In terms with this hierarchy
generally speaking they would
be in the in B band as they fit in
with the creative and media
industry. The listeners would
tend to have creative jobs and
enjoy exploring there creativity.
There income may be lower as
they have only started out in the
field, they would have had a
good education; went to
college/ university however due
to there low income they may
be sharing a house/ appartment
with friends or be renting to live
independently.

12. PSYCHOGRAPHIC
S
TA R G E T A U D I E N C E

13. P S Y C H O G R A P H I C S
In terms of psychographics the audience
would tend to fit in the ‘explorers’ or
‘reformers’ category.
There are seven categories in terms of
psychographics, which are aspirers,
mainstreamers, succeeders, reformers,
strugglers, explorers, and resigned
The ‘explorers’ category is defined as to
“Seek discovery. Energy, individualism,
and experience. Values difference and
adventure. Brand choices highlights
satisfaction and instant effect. The first to
try new brands. Younger demographic
students”
The ‘reformers’ category is defined as to
“Seeks enlightenment. Freedom of
restrictions and personal growth,. Social
awareness and independent judgment..
Anti- materialistic but aware of good tastes.
Has attended high education and selects
products for quality”.