This document discusses different types of advertising platforms and media. It covers traditional media like newspaper, billboards, radio and TV. It also looks at modern digital advertising platforms like websites and other online ads. It provides details on print media products like magazines and newspapers. Advantages of print media include targeted audiences and high quality, while disadvantages are being time consuming and expensive. Radio advertising is described as having advantages such as large audiences and being cheap and creative, but also potential disadvantages like becoming boring or lacking permanence.

1. DIFFERENT TYPES OF ADVERTISING Niamh Wilson

2. PLATFORMS
The different platforms for advertising are:
- TV
-Radio
-Social media
-Billboards
- Posters

3. TRADITIONAL
Traditional media types we still use are:
-Newspaper
-Billboards
-Radio
-TV

4. MODERN ADVERTISING
Modern advertising products are:
websites
other digital advertisements

5. PRODUCTS OF PRINT MEDIA
Products of print media are:
-Magazines
-Newspaper
-Billboards
-Posters

6. ADVANTAGES OF PRINT MEDIA
The Advantages of print media are:
- It is targeted at specific audiences
- It has high visibility
- It is high quality
- It is non-intrusive

7. DISADVANTAGES OF PRINT MEDIA
The disadvantages of print media are:
- It is time consuming
- It is expensive
- It is becoming unpopular

8. ADVANTAGES OF RADIOS
The advantages of radio are:
- The national stations are above the line
- The local stations are below the line
- They use jingles
- They use testimonials
- There is a large audience
- It is passive
- It is cheap and easy
- It is portable
- It is creative

9. DISADVANTAGES OF RADIOS
The disadvantages of the radio adverts are:
- They can get boring and annoying
- Has a lack of permanence