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This document outlines various indoor, outdoor, and direct promotional advertising methods. Indoor methods include newspapers, magazines, radio, television, and films. Outdoor methods like murals/posters, advertising boards, vehicular advertising, painted displays, travelling displays, electric displays, sky advertising, and sandwich men are visible outside the homes. Direct promotion includes sales letters, circulars, booklets, catalogs, folders, package inserts, and store publications sent via mail. Display advertising uses window displays, interior displays, showrooms, and exhibitions. The document discusses the merits and demerits of these different advertising methods.
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- 1. INDOOR OUTDOOR DIRECTPROMOTIONAL
- 2. Information reaches withinthe homes Indoor Media Press Media Newspapers Magazines/Journals Radio Television Films
- 3. •Published daily •Merits: i) Widecoverage and publicity ii) Published in different language •Demerits: i) “Today’s newspaper is tomorrow’s waste paper” ii) Difficult to target illiterate people iii) High cost Newspaper •Types: a) General b) Specialist c) Special Issues •Merits: i) colorful and attractive advertisements ii) targets selected group of people •Demerits: i) limited circulation ii) costly method Magazines
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- 7. Merits: Creates goodimpact Explanations and demonstrations can be given Demerits: Costly Audience may get irritated
- 8. outside the homes Merits: Covers many people Best for local advertisements Demerits: Can be used as a supplementary type of advertisement Murals/ posters Advertising boards Vehicular advertising Painted display Travelling display Electric display Sky advertising Sandwich men Handbills/ leaflets
- 9. • Posters onwallsMurals • Billboards that are similar to posters but are more attractive Advertising Boards • Advertisements on moving vehiclesVehicular Advertising • Large advertisements painted on the walls of houses or buildings Painted Display • Small posters pasted inside trains or busesTravelling Display • Attractive in dark and costly • Done in big cities Electric Display • Big balloons and kites carry advertising messages Sky Advertising • Seen in public places dressed in fancy costumes uttering slogans Sandwich men •Leaflets distributed to people in their handsHandbills
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- 12. Direct Mailadvertising Personal contact with the customers Characteristics: Written form of communication through post Merits: Cheaper Detailed information is conveyed Demerits: Success depends on reaching the recipient Sales Letter Circular Booklets And Catalogues Folders Package Inserts Store Publication
- 13. 1.Sales letter: Persuasivein nature Gets an enquiry letter from the reader 2.Circular: Sent to the addresses of the customers 3.Books and catalogues: Contains more information about the product or the firm Catalogues are more attractive and informative 4.Folders: Cards containing product details Contains illustration and attractive 5.Package inserts: Details of other products of the company are given along with the product purchased 6.Store Publications: House organs Product details are given to the wholesalers or retailers in the form of a book or magazine SALES LETTER
- 14. known as “displayadvertising” Window Display Interior Display Show-room Exhibition
- 15. •Outside display •Arrangement atthe front of the store •Attracts on-lookers Window Display •Arrangement inside the shop •Purchasing becomes easier •Attractive method Interior Display •Different product are kept •Products are closely analyzed and observed by the customers Show-room •Trade fairs or trade shows • organized at local,national,inter-national level •Variety of products are displayed •Place where competitors meet Exhibitions
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- 18. Close touchbetween customer and producer Furnishes information about products (be it new or old) Increases brand popularity Creates goodwill Boon for new products
- 19. Adopting methods inadvertising assuring the results Methods: Giving different addresses to different media Different papers for advertising different departments Coupons can be left so that further enquiries can be made Customers can be requested to tell how they got the information
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