This document outlines various indoor, outdoor, and direct promotional advertising methods. Indoor methods include newspapers, magazines, radio, television, and films. Outdoor methods like murals/posters, advertising boards, vehicular advertising, painted displays, travelling displays, electric displays, sky advertising, and sandwich men are visible outside the homes. Direct promotion includes sales letters, circulars, booklets, catalogs, folders, package inserts, and store publications sent via mail. Display advertising uses window displays, interior displays, showrooms, and exhibitions. The document discusses the merits and demerits of these different advertising methods.

1. INDOOR OUTDOOR DIRECT PROMOTIONAL

2. Information reaches within the homes
Indoor Media
Press Media
Newspapers
Magazines/Journals
Radio
Television
Films

3. •Published daily
•Merits:
i) Wide coverage and publicity
ii) Published in different language
•Demerits:
i) “Today’s newspaper is tomorrow’s waste paper”
ii) Difficult to target illiterate people
iii) High cost
Newspaper
•Types:
a) General
b) Specialist
c) Special Issues
•Merits:
i) colorful and attractive advertisements
ii) targets selected group of people
•Demerits:
i) limited circulation
ii) costly method
Magazines

4. JOURNAL

7. Merits:
 Creates good impact
 Explanations and demonstrations can be
given
Demerits:
 Costly
 Audience may get irritated

8. outside the homes
Merits:
 Covers many people
 Best for local advertisements
Demerits:
 Can be used as a
supplementary type of
advertisement
Murals/ posters
Advertising boards
Vehicular advertising
Painted display
Travelling display
Electric display
Sky advertising
Sandwich men
Handbills/ leaflets

9. • Posters on wallsMurals
• Billboards that are similar to posters but are more
attractive
Advertising Boards
• Advertisements on moving vehiclesVehicular Advertising
• Large advertisements painted on the walls of
houses or buildings
Painted Display
• Small posters pasted inside trains or busesTravelling Display
• Attractive in dark and costly
• Done in big cities
Electric Display
• Big balloons and kites carry advertising
messages
Sky Advertising
• Seen in public places dressed in fancy costumes
uttering slogans
Sandwich men
•Leaflets distributed to people in their handsHandbills

10. MURALS
ADVERTISING BOARDS
VEHICULAR ADVERTISING
ELECTRIC DISPLAY

11. PAINTED
DISPLAY
TRAVELLING
DISPLAY
SKY
ADVERTISING
SANDWICH MEN

12.  Direct Mail advertising
 Personal contact with the customers
Characteristics:
 Written form of communication
through post
Merits:
 Cheaper
 Detailed information is conveyed
Demerits:
 Success depends on reaching the
recipient
Sales Letter Circular
Booklets And
Catalogues
Folders
Package
Inserts
Store
Publication

13. 1.Sales letter:
 Persuasive in nature
 Gets an enquiry letter from the reader
2.Circular:
 Sent to the addresses of the customers
3.Books and catalogues:
 Contains more information about the product or
the firm
 Catalogues are more attractive and informative
4.Folders:
 Cards containing product details
 Contains illustration and attractive
5.Package inserts:
 Details of other products of the company are
given along with the product purchased
6.Store Publications:
 House organs
 Product details are given to the wholesalers or
retailers in the form of a book or magazine
SALES LETTER

14. known as “display advertising”
Window
Display
Interior
Display
Show-room Exhibition

15. •Outside display
•Arrangement at the front of the store
•Attracts on-lookers
Window Display
•Arrangement inside the shop
•Purchasing becomes easier
•Attractive method
Interior Display
•Different product are kept
•Products are closely analyzed and observed by
the customers
Show-room
•Trade fairs or trade shows
• organized at local,national,inter-national level
•Variety of products are displayed
•Place where competitors meet
Exhibitions

16. W
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N
D
O
W
D
I
S
P
L
A
Y
I
N
T
E
R
I
O
R
D
I
S
P
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A
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17. SHOW-ROOM
EXHIBITIONS

18.  Close touch between customer and
producer
 Furnishes information about
products (be it new or old)
 Increases brand popularity
 Creates goodwill
 Boon for new products

19. Adopting methods in advertising assuring the
results
Methods:
 Giving different addresses to different media
 Different papers for advertising different
departments
 Coupons can be left so that further enquiries can
be made
 Customers can be requested to tell how they got
the information

20. THANK YOU!!!