Group-1-MEDIA-FORMS.pptx
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This document provides an overview of common media forms and media literacy. It discusses four main types of media: print media like newspapers, magazines, and books; broadcasting media such as television and radio; internet media including social networks, online forums, podcasts, and emails; and out-of-home media like billboards and transit station ads. For each media type, some common examples are outlined. The document then defines media literacy as the ability to access, analyze, evaluate, and create media, and notes that it cultivates critical thinking skills. Finally, six key roles of media literacy are identified such as learning to think critically, becoming a smart consumer, and understanding an author's goal.
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- 1. COMMON MEDIA FORMS AND OVERVIEW REVIEW ON MEDIA LITERACY BY: ABALLE, LANUZA, HINTAPAN, MINOZA
- 2. WHAT IS MEDIA? - a plural term for the medium, is a means of communication. - It is a channel to deliver information across target audiences.
- 3. Types of Media: 1. Print Media - is the oldest form of media, and it used to be the only medium of entertainment back in the 80s and 90s. People relied on newspapers and magazines to learn everything, from recipes and entertainment news to important information about the country or the world.
- 4. ● Newspapers – printed and distributed on a daily or weekly basis. ● Magazines – printed on a weekly, monthly, quarterly, or annual basis. ● Books ● Banners ● Billboards ● Brochures ● Flyers
- 5. 2. Broadcasting Media – the term broadcasting stands for the seeds sown in farms by scattering them in a large field. So, broadcast media or mass media also eases the expansion of information by disseminating it to a larger audience.
- 6. ● Television – one of the most effective mediums of delivering information as it was used for various purposes. ● Radio – has a high audience reach, so it is widely used for advertisements of products and brands. ● Movies –It’s the best type of broadcasting media to promote cultures and spread social awareness.
- 7. 3. Internet Media - Tim Berners Lee invented the World Wide Web in 1989, and since then, the internet has been taking over other type of media drastically. It is also known as Digital Media or New Media.
- 8. ● Social networks or websites – including Facebook, Instagram, Twitter, YouTube, Tumblr, LinkedIn, Snapchat, Quora, Reddit, Pinterest, etc. They are user-friendly and widely used by people around the world. ● Online forums - an online place where we can comment, message, or discuss a particular topic
- 9. ● Podcast – a series of audios focused on a particular topic or theme. We can listen to them on a computer or a mobile phone. It’s a platform that allows anyone to share their knowledge and communicate with the world. ● Emails - help companies to quickly and easily reach their customers. They require less research as one doesn’t need to search for a customer’s email address as they frequently provide it at sales.
- 10. 4. Out-of-home media - It is also known as outdoor media and is one of the most prominent type of media. Reaches consumers where they spend their time outside, including city streets, highways and transit stations. - Advertisements are promoted through display on vehicles, streets, etc., which also acquaints the customers with the new arrival of products.
- 11. Billboards and outdoor signs - may appear along busy streets, recreation centres, city sidewalks and retail centres. They make advertising for a product or a cause easier, as they attract the people who pass by them. Transit station ads - focuses on advertising and delivering information to people when traveling in public places or are in transit.
- 12. MEDIA LITERACY
- 13. - It is the ability to access, analyze, evaluate, and create media. - It is an effective and engaging way to apply critical thinking skills to wide range of issues.
- 15. 1. Learn to think critically 2. Become a smart consumer of products and information 3. Recognize point of view 4. Create media responsibly 5. Identify the role of media in our culture 6. Understand the author’s goal.
- 16. THANK YOU!