Media and advertising first arose in ancient Egypt, Greece, and Rome where messages were communicated through wall posters and papyrus. Modern advertising developed in the 1920s with new techniques introduced by tobacco advertising campaigns. The impact of media and advertising on the world includes social media marketing driving brand recognition and sales. Successful social media requires consistent time investment over money. Aggressive political advertisements sometimes reuse past slogans without desired effects. Globally, advertising spending is distributed across television, digital, newspapers, magazines, outdoor, and radio channels. The top media and advertising companies are WPP Group, Omnicom Group, Publicis Groupe, Interpublic Group, and Dentsu.

1. MEDIA & ADVERTISING

2. INDEX
• What is media and advertising and when it came to arise ?
• When the first media and advertising became necessary to world ?
• What was the impact of media and advertising on the world ?
• Which are top companies in media and advertising industries ?
• what are different benefits investment in social media ?
• What is aggressive advertisement ?
• What are ratio of different distribution channels ?
• Which are top companies in media and advertising sector ?

3. What is media and advertising and when it came to arise ?
• Advertising is an audio and visual form of marketing
communication that employs an openly sponsored, non-
personal message to promote or sell a product, service or idea.
• The advertising is communicated through various mass media
and including old media such as newspapers, magazines,
television, radio, outdoor advertising or direct mail.
• The commercial ads often seek to generate increased
consumption of their products or services through “branding”
which associates a product name or image with certain
qualities in the minds of consumers.
• Non-commercial advertisers who spend money to advertise
items other than a consumer product or service include political
parties, interest groups, religious organizations and
governmental agencies. Non-profit organizations may use free
modes of persuasion, such as a public service announcement.

4. • Egyptians used papyrus to make sales message and wall posters.
• Commercial messages and political campaign displays have been found in
the ruins of Pompeii and ancient Arabia.
• Lost and found advertising on papyrus was common in ancient Greece and
ancient Rome.
• The tradition of wall painting can be traced back to Indian rock art
paintings that date back to 4000 B.C.
• Modern advertising was created with techniques introduced with tobacco
advertising in the 1920s, most significantly with campaigns of Edward
Bernays, considered the founder of modern “Madison Avenue”
advertising.
When the first media and advertising became necessary to
modern world ?

5. What was the impact of media and advertising on the world ?
 Social media marketing plus traditional marketing.
• The number of people who regularly use various social media channels has
grown dramatically and more and more people are getting more and involved
the social media the grow their businesses and to build relationships with other
people all of the time
 What investment must you make ?
• The idea that the investment that you need to make in order to make social
media work has very little to do with actual money is very appealing to lot of
people.
• Of course, nothing valuable comes totally free, the investment that you need to
make is time and effort.
• You need to consistently devote a specific amount of time each week to making
your SMM campaign work for your business.
• Without that consistency, it won’t work for you, it is a matter of what you are
willing to give up – “time or money” .

6. what are different benefits investment in social media ?
 Building brand recognition and loyalty.
Initially, business owners may choose to invest in social media as a means of building
their brand recognition. Trough social media, businesses can simultaneously draw in
new consumers whilst making existing customers more familiar with the brand. For
example through the use of the microblogging site twitter, brands can promote their
products with a simple “tweet”
 Social media campaigns drive sales.
Social media can directly lead to an increase in sales and brand awareness, as
demonstrated with multiple campaigns in the past. Similarly, online fashion store
ASOS.com launched another Twitter campaign; using the ‘#Best Night Ever’ hasting
ASOS achieved high levels of customer engagement, in turn driving more than $5m
worth of sales and helping the brand register its highest ROI to date in the UK, not to
motion the successes it brought in the US, with searches for the ASOS trademark
scoring by over 50%.
 Increased website traffic.
Investing in a company’s engagement in social media undoubtedly has its benefits.
Activity an social networking platforms such as Facebook as an example can lead to
increased traffic that the company’s website receives via these referrals.

7. What is aggressive advertisement ?
• Come elections, and suddenly every political party ceases being media shy.
From billboards to radio and television sets, every medium – whether
digital or print or visual, is invaded by our beloved politicians for
campaigning in hopes of winning (or maintaining) the seats.
• Blame it on the disillusionment of the masses with the entire state of affairs
or the ineffectiveness of striking a chord at the right place but this time
around, the advertisements don’t seem to have the desired effect.
• For example, BJP has been taking a leaf out of their past successes book,
with the “Iss baar, Modi Sarkaar” slogan.
• It is eerily similar to the successful campaign for Atal Bihari Vajpayee
carried out 10 years back.
• Guess they’ve picked up on their “India Shining” mistake, and have again
reverted back to the same old model of focusing on the opponent’s
loopholes.

8. What are ratio of different distribution channels ?
In 2015, the world spent an estimate
of US$592.43 billion on advertising.
Its projected distribution for 2017 is
40.4% on TV, 33.3% on digital, 9% on
newspapers, 6.9% on magazines, 5.8%
on outdoor and 4.3% on radio.
 Internationally, the largest ("big four")
advertising conglomerates
are Interpublic, Omnicom, Publics,
and WPP.

9. Which are top companies in media and advertising sector ?
Largest agencies
1. WPP Group, London $19.0 billion
2. Omnicom Group, New York City $15.3
billion
3. Publicis Groupe, Paris $9.6 billion
4. Interpublic Group, New York City $7.5
billion
5. Dentsu, Tokyo $6.0 billion

10. Thank
you