The document defines key terms related to advertising such as advertiser, advertisement, and media. It describes different forms of advertising including commercial, social, covert, and political advertising. It explains that brands differentiate products and are conveyed through visuals and words. Slogans are used to create an image and associate the brand with the product. The document outlines the process of making an advertisement and notes benefits for manufacturers, retailers, and consumers, but also discusses disadvantages such as inequality and impact on small businesses.

2. • The manufacturer /trader/ service provider , who
gives the information is called an advertiser.
• The message or information is called an
advertisement.
• The entire promotional activity by which
customers are made aware about a product and
are induced into buying it , is called advertising.
• The medium through which information is
supplied is called the media of advertising.

3. FORMS OF ADVERTISING
FORMS OF
ADVERTISING
Commercial Social
Covert
Political

4. • Promotion of a product
through print and
electronic media
• Constant repetition
• Uses celebrities to
endorse products
• Uses catchy slogans or
jingles
• Offers discounts on price
or announces a sale
• Targets a particular
section of society

7. • Is done for non-
commercial purposes
• Use to educate ,inform
or motivate the public
• Uses national
celebrities to advertise
campaigns , to eradicate
or create awareness

9. Political Advertising
Agendas &
manifestos
Highlight
achievements
Political
parties
Programmes

12. Covert
Advertising

13. • A particular name
, sign, term,symbol or design or
a combination of these is
known as a Brand.
• Stamping a product or giving
special names to a product by
the company is known as
Branding .
• The purpose for it is --- to
differentiate the product of
one company from that of its
competitors or other identical
products.

15. • To convince the consumers ,about
their products , special values for
their brands are claimed , which is
known as Brand value .
• Brand values are conveyed through
the use of visuals and words.
• Branded products are costlier as
they include the costs of packaging
and advertising.

16. • It is an advertising slogan attached to a brand name.
• Its purpose is to create -
An image for the
company
To associate it with
the product it sells
To make people remember
the company’s product

17. Lasts longer ,much longer
DURACELL

18. Save the world with a few coins
World
Wildlife Fund

19. Use only what you need
DENVER WATER

20. Permanent Markers
SHARPINE

21. ELIMINATE BAD BREATH
CLORETS

24. As pure as mother’s love
Easy to write and easy on your pocket
Utterly, butterly delicious
My pepsi ,my way
Taste the thunder
Khayaal aapka
Wah,Taj !
It’s finger lickin’ good
Dimaag ki batti jalaa de
Neighbour’s envy ,owner’s pride

26. Disadvantages of Advertising

27. Manufacturers
• Identifies the USP of a
product & communicates it
to the user.
• Feels no requirement for
storage facilities by the
Retailers
• Develops a steady market if
the product has a
reputation & brand label
• Workers get the incentives
with renewed interest
Consumers
• Simplifies the choice of
consumers
• Provides awareness of
several brands available
• Helps to have a
comparative study of
goods
• Good quality products at
fair prices

28. Making an Advertisement
• Manufacturers decides upon a product they wish to launch
• Hires an advertisement company
• Finds out the target consumer & launches a campaign
• Carries out a survey across the cities & launches the product in the market
• The marketing department tests the product among a small section of
the target consumer with the help of visuals & the ads.
.
• After the marketing is successful, the advertising campaign is finalized
• Then it is released in the media with the launch of the product

29. Advertising and Democracy
Plays a crucial role as they are free ,creative
expressions , but ----
• Exhibit inequality
• Products of small entrepreneurs are not
welcomed by consumers
• The sale of unpackaged goods in comparison
to packaged ones is adversely affected

30. • Make independent choices according to your standard.
• Do not get drawn by the upcoming latest
advertisements.
• Discourage products that highlight the inequalities in
the society.

31. By –
Shubha Godbole
www.udgamschool.com