3. MEANING:
Advertising media is used for communicating a
promotional message.
Examples include online banners, radio spots,
billboards, television advertisements or in print media,
ads in newspapers.
There is always a close connection to the advertising
medium.
For example, in a broadcast, the radio is the means
of communicating the message, and the advertisement
itself is the advertising media. Advertisements in
computer games are called In-Game Advertising.
4. ADVANTAGES:
(1) Introduces a new product in the market,
(2) Expansion of the market,
(3) Increased sales,
(4) Fights competition,
(5) Enhances good-will,
(6) Educates the consumers,
(7) Elimination of middlemen,
(8) Better quality products,
(9) Supports the salesmanship,
(10) More employment opportunities,
(11) Reduction in the prices of newspapers and
magazines,
(12) Higher standard of living!
5. DISADVANTAGES:
1. Adds to the Cost of Production and Product
2. 2. Leads to Price War
3. 3. Deceptive Advertising
4. 4. Leads to Unequal Competition
5. 5. Creates a Monopolistic Market
6. 6. Promotes Unnecessary Consumption
7. 7. Decline in Moral Values.
6. IMPORTANCE:
Advertising media plays a pivotal role in business
and marketing for companies.
Depending upon the customer demographics,
advertising budget, targets of the company,
advertising objectives etc, companies can choose the
type of media they want and they can do an
advertising campaign.
This helps to create a buzz about the brand,
showcase the product and service utilities to the
customer and build a strong brand.
Using all media channels is often referred to an
integrated marketing communications and helps a to
build a brand using 360 Degree branding.
7. TYPES:
Broadcast media/electronic media:
1. Radio media
2. Television media
Print media:
1. Newspaper media
2. Magazines media
Outdoor and transit media:
1. Outdoor media
2. Transport media 2
Specialty media:
Direct mail media:
8.
9. BROADCAST MEDIA:
Broadcast media involves electronically and
simultaneously sending information containing
signals, print messages and audio or video content to
a vast group of recipients using television, radio,
newspapers, magazines and digital media including
the Internet, emails and texts.Broadcast media also
known as ELECTRONIC media.
10. RADIO ADVERTISING:
Radio, sound communication by radio waves, usually
through the transmission of music, news, and other
types of programs from single broadcast stations to
multitudes of individual listeners equipped with radio
receivers.
From its birth early in the 20th century, broadcast
radio astonished and delighted the public by providing
news and entertainment with an immediacy never
before thought possible.
11. TELEVISION MEDIA:
Television is a system for transmitting visual images
and sound that are reproduced on screens, chiefly
used to broadcast programs for entertainment,
information, and education.
The television set has become a commonplace in
many households, businesses, and institutions.
12. PRINT MEDIA:
Print media refers to paper publications circulated in
the form of physical editions of books, magazines,
journals and newsletters.
Due to the fact that publications lose so many
readers every year, advertisers are beginning to pull
money from print mediums, such as newspapers and
magazines
13. NEWSPAPER MEDIA:
A newspaper is a periodical publication containing
written information about current events and is often
typed in black ink with a white or gray background.
Newspapers can cover a wide variety of fields such
as politics, business, sports and art, and often include
materials such as opinion columns, weather forecasts,
reviews of local services, obituaries, birth notices,
crosswords, editorial cartoons, comic strips, and
advice columns.
14. MAGAZINE MEDIA:
A magazine is a periodical publication which is
printed in gloss-coated and matte paper or
electronically published (sometimes referred to as an
online magazine).
Magazines are generally published on a regular
schedule and contain a variety of content.
15. OUTDOOR MEDIA:
Out-of-home (OOH) advertising, also called outdoor
advertising, outdoor media, and out-of-home media, is
advertising experienced outside of the home.
This includes billboards, wallscapes, and posters
seen while "on the go;" it also includes place-based
media seen in places such as convenience stores,
medical centers, salons, and other brick-and-mortar
venues.
16. TRANSIT MEDIA:
Transit media is a form of out-of-home advertising
that displays advertisements in or on the outside of
vehicles. such as on the side of or above the seats of a
bus or tram.
Transit advertising is advertising placed in or on
modes of public transportation or in public
transportation areas.
Using this method of advertising, ads can be placed
anywhere from on the sides of buses, trains and taxis,
to inside subway cars, inside bus stations and near
train or bus platforms.
17. SPECIALTY MEDIA:
Specialty Media means the specialty filtration
materials purchased in connection with the rental of
Equipment used for fluid solutions, such as sand,
gravel, carbon or other materials used to remove
certain contaminants or other materials, as set out in
the Agreement.
18. DIRECT MAIL MEDIA:
Direct mail is a type of advertising medium in which
messages are sent to target customers through the
mail.
Print media messages are delivered through the
printed word, usually in newspapers or magazines,
while broadcast media messages are delivered
through the airwaves, on television or radio.
