The document discusses factors to consider when selecting media for advertising. Key factors include knowing where the target audience can be reached, whether the audience is educated, which media they commonly use, and fitting the budget. Proper media selection depends on the target audience, product, location, timing, and budget. Choosing the right media is important to make the advertisement effective and successful at increasing customers and profits.

1. Media selection in advertising
TY BCOM UNIT 5

2. • Media selection is very important part of preparing an
advertisement.
• Advertising media selection is the process of choosing the
most efficient media for an advertising campaign.
• One must select proper media depending the target
audience of the advertisement.
•
• There are various media platforms for advertising like
internet, TV, Radio, news paper, magazine etc.
• The media is selected according to its target audience,
product, timing, locality and somewhat budget of the
company. For the media selection one must consider
following factors:

3. • 1. Know where the target audience is
available.

4. • 2. Observe whether the target audience is
educated or not.

5. Which media is widely used by the customers ?

6. • 4. Consider the budget for the advertising
because all mediums are not affordable for
the company.

7. • 5. Think of the length and importance of
advertising.
• 6. Media selection should depend on the
content or theme of the advertising. Whether
it is pictures, texts, audios or vedios.

8. • One should consider the environment in
media selection. E.g if it is cricket world cup
time, then TV, News paper are best mediums
for advertising

9. • There are some all time available and effective
media like social sites, whats app etc. The
advertiser should select them time to time.

10. • Media can be selected by considering the
target audience’s interest e.g. Woman watch
serials so products for them can be advertised
on TV during that time.

11. • Thus media selection must be careful because
poor media selection can make the
advertisement ineffective and unsuccessful.
Proper media in advertising helps to increase
customers and profit to the company