Media selection in advertising
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The document discusses factors to consider when selecting media for advertising. Key factors include knowing where the target audience can be reached, whether the audience is educated, which media they commonly use, and fitting the budget. Proper media selection depends on the target audience, product, location, timing, and budget. Choosing the right media is important to make the advertisement effective and successful at increasing customers and profits.
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The document discusses the key aspects of the media planning process. It begins by defining media planning as a series of decisions to deliver promotional messages to prospective customers through various media options. It then outlines the basic components of a media plan, including objectives, strategies, media choices, and scheduling. The document also describes the steps in media planning such as collecting market information, setting objectives, developing strategies, selecting media classes and vehicles, and evaluating outcomes. Additionally, it covers factors that influence planning like budgets, markets, and competition, as well as terminology used in media planning.
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Media planning in advertising
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The document discusses various concepts related to advertising media selection and planning. It covers topics such as media strategies, media planners, buyers and their roles. It also defines key terms like reach, frequency, opportunity to see, gross rating points, cost per thousand, ratings, and impressions. Additionally, it discusses effectiveness of advertisements, advertising objectives, scheduling tactics, media class decisions and target audience considerations. The overall summary focuses on providing an overview of the key aspects and terminology related to advertising media selection and planning.
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Introduction
Advertising is a form of communication whose purpose is to inform potential
customers about products and services. Every major medium is used to deliver these
messages, including: television, radio, movies, magazines, newspapers, video games,
the Internet and billboards. An advertising agency or ad agency is an organization
dedicated to creating, planning and handling advertising (and sometimes other forms
of promotion) for its clients.
Advertising
Generally we can say that Advertising is a marketing communication that employs
an openly sponsored, non-personal message to promote or sell a product, service or
idea
Advertising is a means of communication with the users of a product or service.
[https://economictimes.indiatimes.com/definition/advertising]
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There are different types of advertising. These are:
Commercial Media advertising
Advertising that involves commercial interests of profit-making and money-making
is called commercial advertising. Commercial advertising media can include wall
paintings, billboards, printed flyers and rack cards, radio, cinema and television ads,
web banners, mobile telephone screens, shopping carts, web popup, magazines,
newspapers and posters.
Covert advertising
Covert advertising is a unique kind of advertising in which a product or a particular
brand is incorporated in some entertainment and media channels like movies,
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The document discusses various aspects of developing an effective media plan and strategy. It begins by explaining that media planning involves both art and science, requiring strategic decisions around targeting the appropriate audience. It then covers factors to consider like reach, frequency, scheduling, and selecting the right media mix. New media formats are also discussed. Developing the media plan is portrayed as an analytical process of understanding the situation, setting objectives, and evaluating performance. Indexes are presented as tools to analyze market potential and guide media selection. The overall strategies aim to effectively reach goals within budget while allowing flexibility.
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English ict and Online teaching-learning
This document discusses concepts related to information and communication technology (ICT) and online teaching and learning. It defines ICT and its role in education, including universal access, equality, expanding quality education, and teacher professional development. Online teaching is defined as teaching facilitated over the internet that is accessible anywhere and anytime. The key differences between online and traditional teaching are discussed. Important skills for teachers and students related to ICT and online education are also outlined.
Communication skills
This document provides tips for effective communication. It discusses the importance of listening to others without interrupting, being confident in your contributions to conversations, maintaining eye contact and using body language to appear open and engaged. It also recommends having constructive attitudes, pronouncing words correctly, developing a clear voice through exercises, and thanking the audience. The overall message is that communication requires actively listening to others, expressing yourself with confidence, and using both verbal and nonverbal cues appropriately.
Nonverbal communication
-Different forms of nonverbal communication
-useful for First Year B.com MKBU, Bhavnagar (unit 1, Business Communication)
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- 1. Media selection in advertising TY BCOM UNIT 5
- 2. • Media selection is very important part of preparing an advertisement. • Advertising media selection is the process of choosing the most efficient media for an advertising campaign. • One must select proper media depending the target audience of the advertisement. • • There are various media platforms for advertising like internet, TV, Radio, news paper, magazine etc. • The media is selected according to its target audience, product, timing, locality and somewhat budget of the company. For the media selection one must consider following factors:
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