Effectively mixing these media is an
Important part of designing quality
Advertising to do so the advantages
and disadvantages of each individual
Medium must be understood so that
An advertising campaign features
Successful combinations.
Traditional Media Vs Digital Media (Online Journalism) Mujeeb Riaz
Traditional Media Vs Digital Media (Online Journalism)
,traditional media ,old media vs new media ,online journalism ,social media management ,digital media management ,hyper media ,multimedia ,linear multimedia and non linear multimedia ,interactive media ,online media ,social media ,virtual media ,hybrid media ,owned media
A presentation of new vs. traditional media, how they integrate, how new media integrates with other platforms (for example facebook and Youtube) and how to leverage it all for greater visibility, better client/prospect engagement and as an overall marketing initiative. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
Traditional Media Vs Digital Media (Online Journalism) Mujeeb Riaz
Traditional Media Vs Digital Media (Online Journalism)
,traditional media ,old media vs new media ,online journalism ,social media management ,digital media management ,hyper media ,multimedia ,linear multimedia and non linear multimedia ,interactive media ,online media ,social media ,virtual media ,hybrid media ,owned media
A presentation of new vs. traditional media, how they integrate, how new media integrates with other platforms (for example facebook and Youtube) and how to leverage it all for greater visibility, better client/prospect engagement and as an overall marketing initiative. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
Aseptic techniques in plant tissue culturekumarkanika
Importance of practising Aseptic Techniques in plant tissue culture and what are these techniques what precautions should be taken when doing tissue culture
Marketo - The definitive guide to digital advertisingDuy, Vo Hoang
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
Advertisements-Effective business stratergyDilna DV
Meaning,Definition,Objectives of advertising,History of advertising,Types and medium of advertising,Advantages and disadvantages,Current scenario,Impact of effective advertisements-Notable examples,conclusion,suggestions
Chapter17In This Chapter, We Will Address the Fo.docxmccormicknadine86
Ch
ap
ter
17
In This Chapter, We Will Address
the Following Questions
1. What is the role of marketing communications?
2. How do marketing communications work?
3. What are the major steps in developing effective communications?
4. What is the communications mix, and how should it be set?
5. What is an integrated marketing communications program?
Ocean Spray has revitalized its brand
through extensive new product develop-
ment and a thoroughly integrated modern
marketing communications program.
PART 7 Communicating Value
Chapter 17 | Designing and Managing Integrated Marketing Communications
Chapter 18 | Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
Chapter 19 | Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
Modern marketing calls for more than developing a good product, pricing it
attractively, and making it accessible. Companies must also communicate with their present and
potential stakeholders and the general public. For most marketers, therefore, the question is not
whether to communicate but rather what to say, how and when to say it, to whom, and how often.
Consumers can turn to hundreds of cable and satellite TV channels, thousands of magazines and
newspapers, and millions of Internet pages. They are taking a more active role in deciding what
communications they want to receive as well as how they want to communicate to others about
the products and services they use. To effectively reach and influence target markets, holistic
marketers are creatively employing multiple forms of communications. Ocean Spray—an agricultural
cooperative of cranberry growers—has used a variety of communication vehicles to turn its sales
fortunes around.
Facing stiff competition, a number of adverse consumer trends, and nearly a decade of
declining sales, Ocean Spray COO Ken Romanzi and Arnold Worldwide decided to
“reintroduce the cranberry to America” as the “surprisingly versatile little fruit that
supplies modern-day benefits,” through a true 360-degree campaign that used all
facets of marketing communications to reach consumers in a variety of settings. The
intent was to support the full range of products—cranberry sauce, fruit juices, and dried cranberries
in different forms—and leverage the fact that the brand was born in the cranberry bogs and
remained there still. The agency decided to tell an authentic, honest, and perhaps surprising story
dubbed “Straight from the Bog.” The campaign was designed to also reinforce two key brand bene-
fits—that Ocean Spray products tasted good and were good for you. PR played a crucial role.
Miniature bogs were brought to Manhattan and featured on an NBC Today morning segment.
A “Bogs across America Tour” brought the experience to Los Angeles,
Chicago, and even London. Television and print advertising featured
two growers (depicted by actors) standing waist-deep in a bog and
talking ...
In this presentation you will find a timeline of how media was consumed from 1980 until today in 2015 and how these changes in the media landscape impact your business. In addition, you will see the biggest gains and losses in market share in mainstream media channels and find tips on how to adapt in an ever-changing world of new technologies and sources to consume media.
quint digital media share price:- Digital media
The Internet orovides a cost-efective way to arnet wt prasecs ard ose Provides a reach to a gobal audience at a low cost Besides being csteecthe te ireHas become even more relevant since the younger generston sperds es time Ncirg TW More tirme on the Intermet Many cstormers reseach busiresses arine before deire Buy frorm. A well-designed webste is the first poirt of cartact for many causormers Busres Using various Digital media services ike social media sites. Barrer ats, sparsorstics Blogs, search engines and other websites that the target audienice viets besides morircse Engine rankíngs. Social rnedia is the new forrn of comTunicaon wtietetis Lrikedr Ftrk Twitter or Instagrarm. People are constantly checking these charines berase f touAccessitble they are. Digital media is being used effectvely to enhance and sucport the slirg efur The Web has become a prirnary s0urce of ínfomation for mllions af cusiomers in te arsmr And business-to-business markets The Web can also be used to stirate a a Fr man
Companies, personal salespersons can reach oniy a fracion of the potertia csore Through tríal demonstratíons and/or sarnples offered anine, customers caa determine f te cfera Satisfies their needs and if so, request a personal sales call.
Advantages
1. For many companies, with lirnited budgets, the intemet enabies them to gan epsuet
Potential customers at a fracion of the ivestrment that woud be reqiret sng
Traditional rnedia.
2. The Intemet has the ability to target specfc groups of indviduals with minimum WSE
Coverage since only those who are interested in the products or services wl st te se
3. As a result of precise targeting. Messages can be designes to acpeai p te s
Needs and wants of the target audience.
4. Because theDisadvantages
Digital Media Of ads proliferates.
He the Intemet numbers are growing, its reach is still far behind that of television, One
He areatest disadvantages of the Intermet is the lack of reliability of the research
Numbers generated. Digital Media Imes downloading information from the Net takes a long time. When there are a
Number of users, the time increases and some sites may be inaccessible due to tooMany visitors. Broadband is helping to reduce this problem.
Advantages
Some ads may not get noticed, Consumers may also
9.5 OUT-OF-HOME MEDIA
• Extremely low cost
Target marketing
Media Vehicles
Can be personalised
• Interactive capabilities
Weaknesses
• Clutter
Disadvantages
1. In many cases, the out-of-home media results în a high degree of waste coverage, since
2. Not everyone driving past a billboard is part of the target market.
3. Due to the speed with which most people pass by outdoor ads, exposure time is short, so
4. Messages are limited to a few words or illustrations.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Accelerate your Kubernetes clusters with Varnish Caching
Types of Media
1. TYPES OF MEDIA
Effectively mixing these media is an
Important part of designing quality
Advertising.to do so the advantages
and disadvantages of each individual
Medium must be understood so that
An advertising campaign features
Successful combinations.
Word-of-mouth messages
Were at the top of the list.of the
survey sample,63 percent said they
Pay more careful attention to brant
Messages conveyed by Word-of-
Mouth.The compltete list is displayed.
2. NEWS PAPER
When USA today was launced few
Believed a national daily newspaper daily
could succeed.obvoiusly it has.the the
Nature of news reporting has changed.
Many small local papers no longer exist
And co nglomerate such as gannett own
Most major city newspapers.still,daily
Readership continues.
newsapapers can be distributed
Daily weekly or in partial form as the
Advertising supplements found in the
Front sections of many grocery stores
And retail outlets.
3. TELEVISION
For many years, television held the
Reputation of being the most
Glamorous advertising medium.
a company featuring a
Television advertising campaign
Enjoyed a more prestigious
Reputation.
To some, television
Advertising is still the best opion .
it is wise, however,to
Carefully consider or not a
Television advertisement is the
Optimal medium.
4. MAGAZINES
For many advertisers, magazines have
Always been a second choice.Recent
Research however ,indicates that in
some cases magazines are actually a
Quality option.
In any case ,evidenes exists
That magazines advertising can be
Effective.table displays the pros and
Cons of magazine advertising.
Even within certain market
Segments ,such as automobiles a
Number of magazines with broad
Readerships.
this high level of interest,
Segmentation,and differentiation are
Differentiation are ideal for products
With precisely defined target
Markets.
5. INTERNET
The Internet is a rapidly advertising
Medium.there is some evidence that
Television audiences are migrating
To the Internet. A spent by forrester
Research indicated that 24 percent
Of internet users give up time spent
Eating or sleeping to be on the web.
during that same year ,the
Number of north americans with
Online internet services had almost
Doublend.
6. INTERNET
ADVERTISING
• Most advertising on internet
• Can be classified as websites
• Banners, buttons,sponsorship
• ,interstitials, meda ads,classi
• Fiedads, and email ads.
7. TYPES OF CAMER
A digital camera is a camera that
Encodes digital images and videos
and digitally and stores them for
Later reproduction.
most cameras sold today are
Digital,and digital cameras are
incorporated into many devices
Ranging from mobile phone to the
Vehicles.
consumers adopted digital
Cameras in 1990s.finally movie to the
Cameras transitioned to digital in the
2010s
8. DSLR CAMERAS
A DSLR with this feature is often
Know as an HDSLR or DSLR video
Shooter. The first DSLR introduced
With anHD movie mode ,the Nikon
D90, captures video at 720p24 .
powerShot A95,a typical
Pocket-size digital camera.
Rangefinder camera,Leica c.
1936Leica M9 With a Summicron-M
28/2 ASPH Lens .Olympus Four
Thirds single-lens reflex camera.
9. Video cameras
Video cameras in this type of camer
-as the viewfinder is separate to the
Lens .this is common in cheap camer
-as, although some professional
Cameras also use this configuration
viewfinder cameras do have
Some advantages; for example,lower
Noise and higher light levels to the
Viewfinder
a very simple camera without
a lens.
10. CCD CAMERAS
CCD cameras traditional cameras
Capture light onto photographic
Plate or photographic film. video and
Digital cameras use an electronic
Image sensor, usually a charge coupl-
Ed device (CCD) or a CMOS sensor to
Capture image which can be transfer
-red or stored in a memory card or
Other storage inside the cameras for
Later playback or processing.thelens
Of the light from the subject and it to
A focus on the sensor.