The document discusses different types of advertising media that can be used to communicate promotional messages to consumers. It defines advertising media as channels used to transmit advertising messages to the public through words, speech and pictures. Some key types of advertising media mentioned include print media like newspapers and magazines, broadcast media like radio and television, and outdoor media like billboards and transit ads. The document provides details on different advantages and disadvantages of each media type.

1. ADVERTISING MEDIA
K.kalirajan

2. MEANING:
 Media refers to the channel of communication advertising media refer to a
while or
 instruments which is carrying the sales message of an advertiser to the
prospects.
 Simply, advertising media refers to the various media channels through
with
 advertising is done.
 In other words, advertising media communicate the promotional message
about
 products.

3. DEFINITION:
 According to business dictionary, “advertising media refers to various advertising
 vehicles such as millboards, magazines, newspapers, radio, television and internet by
which
 promotional message or communicated to the public by using words, speech and
pictures”.
 “advertising media refers to instruments that the used in the advertising industry for
 the transmission of advertising messages”.

4. ADVANTAGES:
 • This budget is stable and simple to offer.
 • Co-ordination between budget is easier to achieve.
 • The impact of change can be seen quickly.
 • It is easy to understand.
 • This budget may become out of date.

5. TYPES OF ADVERTISING MEDIA:
 Various advertising media are available to marketers.
 I. Broadcast media/electronic media:
 1. Radio media
 2. Television media
 II. Print media:
 1. Newspaper media
 2. Magazines media
 III. Outdoor and transit media:
 1. Outdoor media
 2. Transport media

6. IV. Specialty media:
V. Direct mail media:
 Broadcast/Electronic media:
 Advertisers use two types of media to reach target consumer over the air
waves. They
 are radio and television.

7. RADIO MEDIA:
 ➢ The radio is prominent vehicle of advertising in our country.
 ➢ The radio media may also be classified as national or local
advertisers.
 ➢ It serves principally local rather that national or large regional
markets.
 ➢ Many small advertisers use the radio media.
 ➢ It is also referred as mobile broadcast media.

8. ADVANTAGES:
 • Immediacy
 • Low cost/inexpensive
 • Flexibility
 • Tractability/mobility
 • Selective audience with minimum time

9. DISADVANTAGES:
 • Less future represented
 • Fragmentation
 • No visual appeal, i.e., only create the sense of hearing
 • Difficult to estimate audience
 • Less attractive than television media
 • Limited message is information can be given.

10. TELEVISION MEDIA:
 It has unique combination of sight and saint features i.e.; it has
audio visual
 effect.
 It creates a deep impact the other media.
 Most of the advertisers prefer to use television media majorly.
 It is particularly chosen by advertisers whose products require
demonstration.

11. ADVANTAGES:
 • Audio visual appeal i.e. demonstration value
 • Mass coverage
 • More flexibility
 • Repetition value
 • Creates the prestigious image
 • Sharing of pleasure

12. DISADVANTAGES:
 • High cast expensive
 • Lack of selectivity
 • Limited message due to limited time
 • Ignoring commercial easily

13. PRINT MEDIA:
 Print media can be classified into newspapers and magazines.
 Newspapers media

14. NEWSPAPERS MEDIA:
 ➢ A sizeable share of the total advertising budget is spent on advertising in
 newspapers.
 ➢ Newspapers in our country virtually reach most of the homes in the cites.
 ➢ Many members of the family read them.
 ➢ Their messages can be longer than those on the radio and T.V.
 ➢ Therefore, the message may be more complex and lengthier.
 ➢ Since, newspapers are local marketers can easily use them to reach particular
 markets.
 ➢ This selectivity is easily available.
 ➢ Much of the advertising carried by newspapers is promoted by local retailers
 and other local organizations.

15. ADVANTAGES:
 • Wide coverage
 • Creators flexibility
 • Direct communication
 • Supply of factual data

16. DISADVANTAGES:
 • Cost of reaching is high
 • Do not reproduce it does not high quality
 • No prestige of TV and magazines

17. MAGAZINES MEDIA:
 ➢ Magazines media are means of reaching different markets, both regional and
 national and of general and specific interest.
 ➢ An organization may approach national markets through such publications as
 the business week, Fermina, sports week, film fare etc.
 ➢ Regional marketers are available for those marketers who do not want a
 national coverage.
 ➢ Some marketers divide their markets on the basis of such variable as age.,
 educational level and interest
 ➢ They are likely to be concerned with the special interest magazines

18. OUTDOOR MEDIA:
 ➢ Outdoor advertising involves the use of signs and billboards, pesters are
 displays (such as those that appear on a building’s wall).
 ➢ The marketers may purchase billboards on the basis of showing.
 ➢ A showing indicates the percentage of the total population of a particular
 geographic area that will be exposed to it during a one-month period.
 ➢ The highest showing is 100
 ➢ Here, the number of billboards is as would attract approximately 90 percent of
 the local population about 20times during a month.
 ➢ Signs are usually smaller than billboards and are erected and maintained by
 the marketing rather than by the advertising media.

19. TRANSPORT ADVERTISING:
 ➢ It is appearing on the inside or outside of taxis, buses, railways, streetcars and
 other modes of passenger transport.
 ➢ Marketers may use transit advertising to attain high exposure to particular
 groups-commutes on their way to and from work and tourists.
 ➢ Repeat exposure is possible, for a majority of people in our country use public
 transport a recurring basis.

20. Thank you