We make use of effective promotional tool Sales Promotion in short term to stimulate quicker or greater purchase of particular products or services by consumer or the trade. The right ad mix brings customers in without over spending.

1. DEVELOPMENT OF SALES
PROMOTION CAMPAIGN

2. INTRODUCTION
• We make use of effective promotional tool Sales
Promotion in short term to stimulate quicker or
greater purchase of particular products or services by
consumer or the trade.
• The right ad mix brings customers in without over
spending.

3. STEPS FOR UNDERTAKING SALES
PROMOTION
1. Thorough knowledge about
customers. Who buys what or who
ought to buy or who is the decision
maker. Trends, distribution
systems/factors. Strategy followed
by existing brands
2. Communications objectives include
the basic sales ideas for each group.
Specifically, how the company
wishes to change attitudes towards
its product and how it wishes to
increase knowledge of each group
for this.

5. 3. Evolve a sales promotion plan for each group.
Select the most effective form for each and the
relevant cost effective media mix/best coverage
4. Work out a PERT chart
5. Estimate costs
6. Coordinate or dovetail the programme into a
coherent, cohesive campaign
7. Work out the strategy for repeated efforts, cycles
for visits to dealers/repeat advertising etc.
8. Work out a time frame and stick to it