Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
You need a tool to help you methodically create a marketing communications plan. This is important because your marketing communications plan directs how you will communicate with employees, clients, media, and other parties. Without a proven approach and premium tool-kit, you will need to spend additional time creating this communications plan.
This Marketing Communications Plan Playbook presents a MarCom Plan methodology that highlights our kit of premium tools & templates . The purpose of this is to help you develop a marketing communications plan that is guided by corporate marketing strategy, supports individual product marketing plans, and that achieves awareness and promotional guides.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
A presentation on the social media marketing strategy for The Sparks Foundation (TSF) made as part of the Digital Marketing Internship in February 2022. (Author: Amit Maurya)
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
You need a tool to help you methodically create a marketing communications plan. This is important because your marketing communications plan directs how you will communicate with employees, clients, media, and other parties. Without a proven approach and premium tool-kit, you will need to spend additional time creating this communications plan.
This Marketing Communications Plan Playbook presents a MarCom Plan methodology that highlights our kit of premium tools & templates . The purpose of this is to help you develop a marketing communications plan that is guided by corporate marketing strategy, supports individual product marketing plans, and that achieves awareness and promotional guides.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
A presentation on the social media marketing strategy for The Sparks Foundation (TSF) made as part of the Digital Marketing Internship in February 2022. (Author: Amit Maurya)
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
This training is designed for youth digital natives who want to enhance their skills in digital marketing and social media management to equip them with the knowledge and practical skills that are essential for succeeding in this dynamic field. In today's world, businesses rely heavily on digital marketing and social media to reach their target audience.
This is an power-point presentation on Introduction to Digital Marketing. This slide includes Marketing Definition, Digital Marketing Definition, Why Digital Marketing is so trendy, Timeline of Digital Marketing and Areas of Digital Marketing.
The theme is totally designed by me and inspired from @njchevalier.
A Marketing Funnel is a theoretical model that shows a customers’ journey towards the purchase of a good or service. The funnel illustrates 5 stages including Plan, Reach, Act, Convert, and Engage
Social Media Marketing vs. Traditional MarketingHerringbone
Ever wondered how social media marketing is different from traditional marketing? Here's the presentation that will straighten out your question marks.
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
7 Ps extended marketing mix - StrategystDaniel Lee
The 7 Ps extended marketing mix is a popular tool used by marketers. The 7Ps are used when planning marketing strategies.
Find out how to use the 7 Ps extended marketing mix when building a digital marketing strategy.
The 7 Ps are price, product, place, promotion, people, processes, and physical evidence.
Source: https://strategyst.co.uk/blog/7-ps-extended-marketing-mix-the-ultimate-guide/
This training is designed for youth digital natives who want to enhance their skills in digital marketing and social media management to equip them with the knowledge and practical skills that are essential for succeeding in this dynamic field. In today's world, businesses rely heavily on digital marketing and social media to reach their target audience.
This is an power-point presentation on Introduction to Digital Marketing. This slide includes Marketing Definition, Digital Marketing Definition, Why Digital Marketing is so trendy, Timeline of Digital Marketing and Areas of Digital Marketing.
The theme is totally designed by me and inspired from @njchevalier.
A Marketing Funnel is a theoretical model that shows a customers’ journey towards the purchase of a good or service. The funnel illustrates 5 stages including Plan, Reach, Act, Convert, and Engage
Social Media Marketing vs. Traditional MarketingHerringbone
Ever wondered how social media marketing is different from traditional marketing? Here's the presentation that will straighten out your question marks.
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
7 Ps extended marketing mix - StrategystDaniel Lee
The 7 Ps extended marketing mix is a popular tool used by marketers. The 7Ps are used when planning marketing strategies.
Find out how to use the 7 Ps extended marketing mix when building a digital marketing strategy.
The 7 Ps are price, product, place, promotion, people, processes, and physical evidence.
Source: https://strategyst.co.uk/blog/7-ps-extended-marketing-mix-the-ultimate-guide/
Lecture 7 for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
A compilation of reports and lectures on the legal aspect of tour guiding in the Philippines for the students studying the subject Tour Guiding Services enrolled in the College of International Tourism and Hospitality Management in the Lyceum of the Philippines Cavite Campus.
Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
A presentation composed of student reports and lectures for the subject Tour Guiding Services for the students enrolled in the College of International Tourism and Hospitality Management in the Lyceum of the Philippines Cavite Campus.
Compilation of reports and lectures on Travel Safety and Security for the subject TSMN07H Tour Guiding Services for the students of the College of International Tourism and Hospitality Management of the Lyceum of the Philippines Cavite Campus.
Making a travel brochure - activity based learningSriparna Tamhane
This silent video can be used to introduce students to travel brochures and their features. It also demonstrates the skills taught through the activity. Students can be asked to do some research on a particular geographical region, gather relevant information, organize the information and communicate clearly and creatively through a brochure.
An introduction to the transportation sector and the aviation industry and its role in the tourism industry and a focus on the possible future trends. Created to augment the lecture on the same subject for the students of the College of International Tourism and Hospitality Management (CITHM) of the Lyceum of the Philippines - Cavite Campus for the subject Principles of Tourism II.
A compilation of reports and lectures on Guiding Services in The Future for the students studying the subject Tour Guiding Services enrolled in the College of International Tourism and Hospitality Management in the Lyceum of the Philippines Cavite Campus.
Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
A presentation composed of student reports and the lectures about tourist behavior for the subject Tour Guiding Services for the students enrolled in the College of International Tourism and Hospitality Management of Lyceum of the Philippines Cavite Campus
This presentation is a collection of student reports and based on the curriculum of the subject Tour Guiding Services for the students enrolled at the College of International Tourism and Hospitality Management of the Lyceum of the Philippines Cavite Campus.
Entrepreneurship Summit Iit Kgp How To Write A Business Plan 03 11 2007Prof Parameshwar P Iyer
This presentation makes a strong case for engineers to turn their technical ideas into creative businesses. It explains the benefits of risk taking, taking ownership, and creatively innovating for new businesses. It also gives the do's and don'ts of writing an effective business plan.
Presentation for my Tourism Marketing sections for the first semester of AY 2016-2017, to support the first lecture for tourism marketing based on the reference book Tourism Marketing by Maricel Gatchalian-Badilla.
Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
The lecture on the topic "Destinations" from the Student Learning Guide of the subject Principles of Tourism II for the students of the College of International Tourism and Hospitality Management of Lyceum of the Philippines Cavite Campus.
Combined presentation of student reports and the lectures on Lodging and Accommodation for the subject Principles of Tourism II for the College of International Tourism and Hospitality Management of the Lyceum of The Philippines Cavite, Campus. All photographs are grabbed from the internet and credit is due to their respective photographers.
A lecture on Intermediaries and their role in the tourism industry for the subject Principles of Tourism II for the students enrolled in the College of International Tourism and Hospitality Management of the Lyceum of the Philippine - Cavite campus.
A lecture on communication: its role and importance within the context of tourism and tour guiding as a profession. In addition a focus on "building rapport", tips on overcoming anxiety during public speaking and "microphone techniques" is included. This presentation was created to augment the lecture for the students of the College of International Tourism and Hospitality Management (CITHM) of the Lyceum of the Philippines - Cavite Campus for the subject Tour Guiding Services.
A lecture on building relationship within the context of tourism and tour guiding as a profession. This presentation was created to augment the lecture for the students of the College of International Tourism and Hospitality Management (CITHM) of the Lyceum of the Philippines - Cavite Campus for the subject Tour Guiding Services.
An introduction of the concept of tour guiding as a concept and as a profession. This presentation was created to augment the lecture on the same subject for the students of the College of International Tourism and Hospitality Management (CITHM) of the Lyceum of the Philippines - Cavite Campus for the subject Tour Guiding Services.
An introduction to tourism organization in the global arena, Asia-pacific Region area and in the Philippines. Created for to augment the lecture for the students of Lyceum of the Philippines - Cavite Campus for the subject Principles of Tourism II.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
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Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
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Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
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Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
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London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
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2. Unit Topics
★Business plans vs marketing plan
★Business Plan- Definition, Uses, Part,
Components and Kind
★Marketing Plan - Definition, Uses, Parts,
Components and Kind
4. 4
Definition
A business plan is the written description of your
business’s future. It describes what your plan to do
and how you plan to do it.
A business plan conveys your business goals, the
strategies you will use to meet them, potential
problems that may confront your business and ways to
solve them, the organisational structure of your
business (including titles and responsibilities) and
finally the amount of actual required to finance your
venture and keep it going until it breaks even.
- - entrepreneur.com
5. 5
Business plans can help perform a number of
tasks:
1. Investment tool
2. Attracting key employees
3. Dealing with suppliers
4. Managing the business
- entrepreneur.com
5
6. 6
The Primary Parts of a Business Plan
★Business Concept
• Vision goals and objectives
• Where do we want to be?
★Marketplace Section
• Strategies - What are your chosen routes for
achieving goals?
• Plans - What are action programs for moving along
the route and evaluating achievement against
targets?)
★Financial Section Source: http://entrepreneurcom
7. 7
The 7 KEY COMPONENTS
★Executive Summary
★Business Description
★Market Strategies
★Competitive Analysis
★Design and Development Plan
★Operations and Management Plan
★Financial Factors
7
Source: http://entrepreneurcom
8. 8
Kinds of Business Plan?
★Miniplan
★The Working Plan
★The Presentation Plan
★The Electronic Plan
888
Source: http://entrepreneurcom
10. Strategic Business Planning
All forms of business planning attempt to answer
four outward looking questions
✓ Where are we now, in the industry and market spaces
we occupy?
✓ What opportunities are emerging in a changing world,
which we could develop and aim to lead
✓ Where do we want our organization to be in 5 or more
years time?
✓ What decisions do we have to make now to get to
where we want to be?
11. Vision and Mission
Why the company exists
PURPOSE
STRATEGY VALUES
BEHAVIOR
STANDARDS
The competitive position and
Distinctive competence What the company believes in
The policies and behavior patterns that
underpin the distinctive and value
system
Figure 4.1 Corporate puropse, values, policies and positioning: The Ashridge Model
Source: Middleton, V.T.C., Fyall. A., Morgan, M. & Ranchhod, A. (2009). Marketing in Travel and Tourism 4th ed
Butterworth-Heinemann
12. BUSINESS ENVIRONMENT ANALYSIS
The first stage of the strategic business planning
process is to carry out a thorough analysis of the
factors in the external environment which affect a
business. The analysis environment which will
affect a business.
The analysis should evaluate the macro-
environment; the global influences that affect all
business and the micro-environment; the factors
specifically affecting the company, its customers
and its competitors.
13. The Marketing Strategy Planning Process
The key components of marketing strategy are:
• Goals
• Positioning and branding
• Strategies and programs
• Budget
• Review and evaluation
14. Strategies for product-market growth and
development
1
Market
Presentat
ion
2
Product
Developm
ent
3
Market
Developm
ent
Diversific
ation
Present Products New Products
PresentMarketsNewMarkets
Figure4.2Product-marketgrowthstrategies
(fourbasicoptions)
Source:Middletone,V.T.C.,Fyall,Morgan,M.&Ranchhod,A.(2009).
MarketinginTravelandTourism(4thed.).Butterworth-Heinemann.
15. It is the written document that describes your
advertising and marketing efforts for the
coming year; it includes a statement of the
marketing situation, a discussion of target
markets and company positioning and a
description of the marketing mix you intend
to use to reach your marketing goals.
- entrepreneur.com
Marketing Plan : Definition
16. 16
Benefits of a Marketing Plan
★Rallying Point
★Chart to Success
★Companies’s Operational Instructions
★Captured Thinking
★Top Level Reflection
16161616
Source: http://entrepreneur.com/article/43018
17. 17
Use the 4 P’s in your marketing plan
Product: The marketing plan identifies the ‘hook’ for a
product or service. Know who your target audience is,
and why they should be willing to buy what you are
selling. Tell everyone why they should buy yours
instead of your competitor’s.
Price: What pricing strategy will your practice follow for
this product/service? Is the plan to sell large volumes so
the economies of scale can keep the price low? Or will
be marketed as a boutique practice, which keeps the
service and products more exclusive but the prices
higher?
18. 18
Use the 4 P’s in your marketing plan
Promotion: What is the advertising strategy? How will the
service/product be packaged? Are you using your satisfied
patients and customers as your best salespeople? Are you
using advanced technology to promote your practice, and the
wealth of knowledge of your physicians? All of these questions
need to be addressed and written down so that the marketing
campaign is focused.
Place: How will the product/service be distributed? Will it be
pushed out through social media channels, print, traditional
broadcast media outlets, or all of the above.
18
20. STEPS IN THE MARKETING PLANNING PROCESS
Steps for a systematic marketing planning process:
>> Diagnosis : Analysis or audit of current markets,
consumers’ behavior and satisfaction, product trends, and
other selected aspects of the internal and external
environment.
>> Marketing objectives
>> Marketing-mix program: Covering all the actions
required to achieve the objectives
>> Marketing budget
>> Monitoring, evaluation and control: Feeds back into
diagnosis
22. Marketing campaigns in travel and tourism
The two main dimensions:
1. Promotional techniques designated to motivate and
move or push prospective customers toward a point of
sale
2. Facilitation of access techniques designed to pull and
make it as easy as possible for motivated people to
achieve their intended purchase, especially at the
point of sale.
23. The principal marketing campaign techniques used in
travel and tourism
Activity Notes
Paid for media advertising Includes TV, press, radio and outdoor. Also
includes tourist board and other travel guides,
books, and brochures.
Internet Includes sales literature and print items specially
designed for distribution for this purpose
Direct mail/door to door Includes sales literature and print items specially
designed for distribution for this purpose
Public relations All media exposure achieved as editorial matter.
Also other forms of influence achieved over target
groups-customers and stakeholders
Sponsorship An alternative form of media to reach specified
target groups
Exhibition/show/workshops Important alternative forms of distribution and
display for reaching retail, wholesale and
consumer target groups
Personal selling Via meetings, telephones, e-mail, and workshops.
Primarily aimed at distributors and intermediaries
purchasing on behalf of groups of consumers
24. The principal marketing campaign techniques used in
travel and tourism
Activity Notes
Sales literature(print) Especially promotional brochures and other print
used in a servicing/facilitation role.
Sales promotion Short term incentives offered as inducements to purchase,
including temporary product augmentation. Cover sales force
and distribution network as well as consumers
Price discounting A common form of sales promotion. Includes Internet
offers and extra commission and bonuses for retailers
Point of sale displays and merchandising Posters, window dressing, displays of brochures
and other materials both of a regular and
temporary incentive kind.
Familiarization trips and educational Ways to motivate and facilitate distributor of brochures
and other materials both of a regular and temporary
incentive kind.
Distribution networks and commission Organized systems or channels through which prospective
customers achieve access to products. Includes CRSs and
the Internet
25. Marketing campaign budgets
Setting campaigns budgets depends on finding answers to
three key questions:
>> How much money must be spent in total on a marketing
campaign, in order to achieve objectives?
>> How will the total split between the products and
segments included in the campaigns?
>>How will the total be divided between the component
parts of the action program?
27. Marketing Plan
Performance measurement
1. Evaluation
2. Monitoring
3. Marketing control
There is also a fourth related form of measurement:
>> Innovation, experimentation and test marketing
28. Campaign Plan Monitoring
1. Sales variance - the marketing firm looks at marketing objectives
of the campaign plan in fixed volume or revenue targets. (ex. 10%
increase of sold seats in an airline or 10% increase in hotel rooms sold)
2. Market share variance - Monitoring the success of your marketing
campaign through market share. (example: Hamilo Cost has captured an
additional 5% of the high end traveller market for the first quarter of the year)
3. Customer satisfaction variance - the regular monitoring of
customer satisfaction with the tourism product. This will
determine which sector of the product will need evaluation and
development (example: hotel satisfaction in various sectors like: food,
rooms, facilities, or service)
4. Ratio variance : the financial comparisons between marketing
expenditures and revenue targets and then revenue achieved.
29. 1.DUSIT THANI GUIDED LESSON PLAN FOR TOURISM
MARKETING
2.www.entrepreneur.com
3. http://manhabrasileira.com/marketing-plan/
4. http://www.lisamariewark.com/are-you-a-man-
with-a-plan
Source: http://imm-uk.com/tag/marketing-plan/#!
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REFERENCES