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Integrated Promotion Decisions

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Vikram Dahiya
Vikram Dahiya

Integrated Promotion Decisions

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Integrated Promotion Decisions
The Promotion Mix: A Communication Toolkit ,[object Object],[object Object]
The Promotion Mix: A Communication Toolkit ,[object Object],[object Object],[object Object],[object Object],[object Object]
Decision Sequence for Developing the Promotion Mix
Developing an Integrated Marketing Communications Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Developing an Integrated Marketing Communications Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing an Integrated Marketing Communications Plan ,[object Object],[object Object],[object Object],[object Object]
Developing an Integrated Marketing Communications Plan ,[object Object],[object Object],[object Object],[object Object]
Strategic Circumstances and the Relative Importance of Advertising and Personal Selling as Promotional Tools
Comparing the Merits of the Promotion Mix Elements
Developing an Integrated Marketing Communications Plan ,[object Object],[object Object],[object Object]
The Nitty-Gritty of Promotional Decision Making ,[object Object],[object Object],[object Object],[object Object]
The Nitty-Gritty of Promotional Decision Making ,[object Object],[object Object],[object Object],[object Object]
The Nitty-Gritty of Promotional Decision Making ,[object Object],[object Object],[object Object]
The Nitty-Gritty of Promotional Decision Making ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Nitty-Gritty of Promotional Decision Making ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Nitty-Gritty of Promotional Decision Making ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Nitty-Gritty of Promotional Decision Making ,[object Object],[object Object],[object Object]
The Nitty-Gritty of Promotional Decision Making ,[object Object],[object Object],[object Object]
Evaluating and Controlling Salesforce Performance ,[object Object],[object Object],[object Object],[object Object]
Evaluating and Controlling Salesforce Performance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluating and Controlling Salesforce Performance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluating and Controlling Salesforce Performance ,[object Object],[object Object]
Take-Aways ,[object Object]
Take-Aways ,[object Object]
Take-Aways ,[object Object]
Take-Aways ,[object Object]
Take-Aways ,[object Object]
Take-Aways ,[object Object]
Take-Aways ,[object Object]

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Integrated Promotion Decisions