Pike Place Market, Washington’s largest tourist draw and the oldest market on the West Coast is expanding. The Seattle-area community has a once-in-a lifetime opportunity to shape this iconic market into something even greater than it is today. This panel will discuss the process of landing on a compelling campaign idea, infusing that into a responsive digital experience, and launching a campaign to complete the 40-year vision of the historic district and connecting the Market to Seattle’s waterfront.
We make use of effective promotional tool Sales Promotion in short term to stimulate quicker or greater purchase of particular products or services by consumer or the trade.
The right ad mix brings customers in without over spending.
Connect is both the lifeblood of capitalism, and its most volatile competitive field. In this Arena, the mightiest of brands compete – in a state of near permanent transformation – to be the primary point of connection between people, between things, and between people and things. Over the next 100 years, humans will experience the equivalent of 20,000 years of technological advancement. In the Decade of Possibility, changes that once took decades will happen in years – or even months, driving a revolution in the ways people and things Connect. What does this mean for brands? Everything…
Experience may be the best teacher, but how does a team experience accessibility? We generally learn best by doing or feeling for ourselves. An accessibility workshop has the power to bring that immediate sense of understanding to teams – and personal understanding results in better solutions. In this session, Jess Vice outlines why accessibility is a strategic investment. With her expertise in UX and design responsibility, she will walk the audience through a framework for a tactical accessibility workshop to make equitable design a priority for every team.
The Metaverse and blockchain-based tokens sound like nerdy buzzwords but they represent the bleeding edge of new opportunities for brands to cultivate relationships with their audience, from creating new product experiences to building real communities.
Luis will share his entirely subjective view on what's possible here based on nearly two years of immersion in the space (which feels like seven years in web3 world).
You'll hear about:
+ Tapping into an emerging wellspring of creativity
+ Harnessing technology to empower the audience
+ Nurturing environments of authenticity and fascination
+ Leveraging new kinds of data for programmability and insights
The cobbler’s children and their lack of shoes is an overused reference but so handy as a quaint way to say, ‘we’re too busy doing work for other people to focus on ourselves.’ When Tether was founded more than fourteen years ago, a temporary logo and website was hastily created in order to have something to make Tether look legitimate. And, you guessed it, that temporary logo and website became permanent for way too long.
In this presentation, Steve will reveal the process and results of being a good client to ourselves as we created a new face for Tether, including a sneak peek of the new website that will go live in November.
There is a massive shift happening in the social and media space as GenZ and Younger Millennials are shifting their time and attention away from traditional social platforms and leaning into healthier, community-based options. The trust in news and influencers is on the decline, and this is changing the landscape quickly.
From a brand perspective, all of the iOS and Android changes are forcing marketers to rethink targeting, audiences and shift toward interests, passions and other signals.
These two forces (consumer and marketer shifts), along with the economy, are creating the most important inflection point for businesses and people in over a decade.
So some scientists mapped thousands of brain cells....why should you care? Rachel and Jenny tell the crazy cool stories behind the complicated science of the Allen Institute. In this session, you’ll learn marketing, communications, and SEO tips to promote complex topics to your audience. From building relationships with subject matter experts to finding surprising angles that make technical topics approachable, you’ll walk away with new ideas to make any tricky topic shine and to grow your audience beyond just the experts.
As we are in a global market, there’s more to win over international audiences than just translate text into another language or simply updating UI components. Localizing your user experience design is to adapt international products for a specific region to create relevant and appropriate experiences for users. With extensive experience in UX/UI design and visual design for the global audience, Shantelle Liu will share the the matters, the definition, and best practices of localizing user experience design.
We make use of effective promotional tool Sales Promotion in short term to stimulate quicker or greater purchase of particular products or services by consumer or the trade.
The right ad mix brings customers in without over spending.
Connect is both the lifeblood of capitalism, and its most volatile competitive field. In this Arena, the mightiest of brands compete – in a state of near permanent transformation – to be the primary point of connection between people, between things, and between people and things. Over the next 100 years, humans will experience the equivalent of 20,000 years of technological advancement. In the Decade of Possibility, changes that once took decades will happen in years – or even months, driving a revolution in the ways people and things Connect. What does this mean for brands? Everything…
Experience may be the best teacher, but how does a team experience accessibility? We generally learn best by doing or feeling for ourselves. An accessibility workshop has the power to bring that immediate sense of understanding to teams – and personal understanding results in better solutions. In this session, Jess Vice outlines why accessibility is a strategic investment. With her expertise in UX and design responsibility, she will walk the audience through a framework for a tactical accessibility workshop to make equitable design a priority for every team.
The Metaverse and blockchain-based tokens sound like nerdy buzzwords but they represent the bleeding edge of new opportunities for brands to cultivate relationships with their audience, from creating new product experiences to building real communities.
Luis will share his entirely subjective view on what's possible here based on nearly two years of immersion in the space (which feels like seven years in web3 world).
You'll hear about:
+ Tapping into an emerging wellspring of creativity
+ Harnessing technology to empower the audience
+ Nurturing environments of authenticity and fascination
+ Leveraging new kinds of data for programmability and insights
The cobbler’s children and their lack of shoes is an overused reference but so handy as a quaint way to say, ‘we’re too busy doing work for other people to focus on ourselves.’ When Tether was founded more than fourteen years ago, a temporary logo and website was hastily created in order to have something to make Tether look legitimate. And, you guessed it, that temporary logo and website became permanent for way too long.
In this presentation, Steve will reveal the process and results of being a good client to ourselves as we created a new face for Tether, including a sneak peek of the new website that will go live in November.
There is a massive shift happening in the social and media space as GenZ and Younger Millennials are shifting their time and attention away from traditional social platforms and leaning into healthier, community-based options. The trust in news and influencers is on the decline, and this is changing the landscape quickly.
From a brand perspective, all of the iOS and Android changes are forcing marketers to rethink targeting, audiences and shift toward interests, passions and other signals.
These two forces (consumer and marketer shifts), along with the economy, are creating the most important inflection point for businesses and people in over a decade.
So some scientists mapped thousands of brain cells....why should you care? Rachel and Jenny tell the crazy cool stories behind the complicated science of the Allen Institute. In this session, you’ll learn marketing, communications, and SEO tips to promote complex topics to your audience. From building relationships with subject matter experts to finding surprising angles that make technical topics approachable, you’ll walk away with new ideas to make any tricky topic shine and to grow your audience beyond just the experts.
As we are in a global market, there’s more to win over international audiences than just translate text into another language or simply updating UI components. Localizing your user experience design is to adapt international products for a specific region to create relevant and appropriate experiences for users. With extensive experience in UX/UI design and visual design for the global audience, Shantelle Liu will share the the matters, the definition, and best practices of localizing user experience design.
History is not simply a chronology of events that happened in a particular order. History is a meticulously curated phenomenon of power. How history is created -and who gets to tell that story- has one of the most significant impacts on our society. But we never talk about it.
In this talk, we’re going to! We will explore how history is constructed and how we can use that knowledge to create the legacy for which we want to be remembered. We will learn about the roles of presence and absence in history-making and how those who leverage those roles often control power. We will also discuss practical ways in which we can all reclaim our personal agency and drive the narrative that will become our lives, our families, and our society.
Learning Objectives:
+ Discover the secrets to history-making that have remained unchanged for centuries.
+ Learn how to actively write your own story in the way you’d wish to be remembered.
+ Take-away four techniques to help harness the power of your own story."
As much as we take photos throughout our lives and now grab screen captures of our connected virtual moments, the tools will converge as we move through the metaverse. The way we capture what we see will change, but our want to remember, interpret (editing), re-imagine (editing!) and share will continue.
Getting people to your website is just the first step. Once they're there, your content needs to keep them engaged long enough to get them to the call to action. The best way to engage readers is through stories, so in this presentation, Alison Ver Halen will provide actionable tips you can use to include stories in your content that demonstrate the value your business provides so your target audience is primed to take your call to action.
The constant pressure on marketers to prove return on ad spend (ROAS) is receiving particular emphasis heading into 2023. Economic headwinds are signaling uncertainty, retail is transforming rapidly as shoppers return to stores after over two years of quarantine and a mainstay of digital advertising — third-party cookies — are continuing to collapse.
The good news is that marketers don’t have to navigate these challenges (and opportunities) alone. Learn how this fast-evolving digital landscape can remake programmatic advertising to benefit marketers and consumers alike. Heading into next year, what trends can marketers expect in digital advertising, and how can they leverage the power of people-based advertising to succeed in the evolving landscape?
Your superpower is developing strategic copy that's grounded in rationale. But when it comes to writing creative headlines, it might not come easy. From left brain to right brain, Brianne will share her journey to enhanced creativity and share four frameworks you can use to get out of your head and write headlines that stick. You won't explore your typical 'how-to' and listicle headlines in this session. Go beyond the surface and walk away with immediately actionable strategies and the confidence to generate a sea of creative headlines for your next copywriting project.
When you started your business you probably didn’t think about all the day-to-day marketing and promotion you’d be doing. You’re not a marketer but you know you need marketing. Outsourcing your social media marketing is great way to establish consistency in your online presence, while allowing you to focus on what you do best — your business. However, a company’s marketing strategy should be integrated into every part of your business to be more effective. Learn how you can bring marketing in-house and build a social media team that can thrive over time.
Website marketing has an altruism problem. While forward-thinking professionals are beginning to understand that successful websites are built for humans, too many of us are still trying to ""game the system"" to stay in Google's good graces. Decision-makers have been burnt by cookie-cutter agencies and frustrated by strategies that don't seem to spark movement. The key to accelerating and future-proofing your online presence is in rethinking your SEO program to involve more teams, inform more decisions, and bring the focus back to your users.
In this session, you'll learn:
+ How to think beyond page titles and meta descriptions to design a modern, sophisticated website strategy
+ How to tell whether your SEO agency is worth the price tag
+ How to maximize your investment in SEO by removing silos and adopting a 360-degree perspective"
Kavi Kardos Corporate Finance Institute / Director of SEO
Are you still manually managing granular campaigns, but your ROAS are dropping? With the progress of Artificial Intelligence over the past few years, machines can now predict trends and make automated decisions in real-time. With this, it is crucial for advertisers to explore this new modern approach. By making the shift from overly segmented targeting and using too many keywords, to a simplified and more efficient account structure, you’re allowing machine learning to work to its best ability. In this session, Ashley Royalty, Director of Add3SHOP, will discuss modern practices and full-funnel activations that helped transform brands like IT Cosmetics, Nuun, and Elemis into million-dollar assets.
As the market has become saturated with advertisements for consumers, leaning into pop culture has proved to be the key to standing apart, especially since 38% of people consider brand involvement in pop culture either important or very important. Still, many brands opt to stay on the conservative side and avoid taking big (albeit culturally relevant) risks. When The Narrative Group took a seemingly “boring” product like yogurt and made it bold by championing the sometimes controversial “cannabis holiday” with Harmless Harvest’s “Harmless Hits Different” Pack a Bowl campaign for 4/20, they were met with 168M earned media impressions, 11M influencer impressions, and record-breaking sales. The success continued with their “thirstiest summer” campaign promoting their coconut water, tapping into “thirst traps” and recognizing “the thirst is real” with their consumers, and logging over 3M impressions in the first 3 months alone. Rebecca can share why bold, culturally relevant, and sometimes “risky” ideas can lead to the most successful campaigns.
At the end of this session, the audience will be able to:
+ Understand what “brand swagger” is and how you can use that confidence and boldness to boost your brand and campaigns
+ Navigate and find the right threshold for trying new ideas that still align with the brand
+ Develop a strategy to connect to an audience who “gets it” - building trust with your current audience but also expanding to new ones
The Metaverse will require more content than we can realistically build manually, and it will need to be dynamically generated, personalised and completely interactive. This talk focuses on two groundbreaking projects: Creating an entirely AI-generated and interactive TV show and our inevitable future of 3D streamed media, specifically interactive streamed volumetric sports broadcasts. Adam will show how both projects work under the hood with live demos of the technology and breakdowns of the key points. Components include procedural cinematography, shot evaluation, ML pose estimation, dialogue and narrative synthesis, touch interactivity, intuitive UX and the challenges of streaming huge amounts of content to mobile devices. You’ll see what will hopefully be the very first, fully AI-generated TV show running 24 hours a day and never before presented versions of the latest Metacast technology, transforming how media is broadcast.
Have you ever wondered how to learn a new craft? In this session, Tiantian will share her knowledge on mastering a new craft using the 100-day-project format. You will learn about how to set up a daily routine, apply deliberate practice, and eventually become a better designer in 100 days.
As the amount of personal data we produce continues to grow, so does the sophistication of the technology used to collect it. However, this ever-expending ecosystem of customer data is becoming so complex that few people actually understand how it all works, creating a widening divide between the data haves and haven-nots. To level the playing field, we’ll explain how customer data is used for personalization and targeted marketing in words that even a 5-year-old can understand—literally. In this session, we’ll tell the story of Parker, a data manifestation who travels through the strange world of the digital information on a journey to find his way home. Along the way, we’ll explain concepts like Customer Data Platforms (CDPs), predictive modeling, data on-boarding and more. It’s a story the whole family can enjoy, including technologists, marketers and privacy advocates.
Grant Munro (Speaker) Senior Vice President, Shutterstock Custom, Shutterstock
With increased digital media consumption, comes increased expectations. Brands are challenged on a daily basis to share engaging visual media across all social channels. In this imagery-driven environment, we have seen video come out on top as the most valued type of content. While video is expected to continue to grow, another major consideration is the increased importance of personalization. Personalization requires brands to look at content differently. How do you scale the required content while meeting the personalization needs that brands are looking for? This talk will discuss strategies that brands are using to localize and personalize content as it becomes an increasingly crucial element of consumer engagement and loyalty.
Alain Sylvain (Speaker) Founder & CEO, Sylvain Labs
As businesses–brands and consultancies alike–we fetishize ‘innovation.’ We’ve thrown the word ‘innovation’ around so much that it’s lost its meaning in a time when the true practice of innovation has never been more essential. And it’s not the first time. Business corrupted terms like “design,” “diversity,” “empathy,” “collaboration” to name a few. So, how can we redeem “innovation"" and bring dynamic new life to the practice?
In this talk, Alain Sylvain, founder & CEO of Sylvain Labs, will draw from neuroscience, linguistics, history, pop culture and his experience with clients like Airbnb, Spotify and BlackRock to argue that by liberating the meaning of innovation, we have the power to unleash a new wave of creativity in business. He'll also detail a ‘new code of innovation’ that transcends products and services to impact consumers in new, visceral ways."
Kit Oliynyk (Speaker) Senior Business Design Lead, Ventera
The ethos of "makers"—how making things and simply being creative for the sake of creativity can be a bad thing, if we're not willing to be responsible for our legacy and pretend that “design isn’t political.” This session will consider case studies of companies and products that are making our lives and our society worse—sometimes unintentionally. We'll talk about dark patterns and how they could cost millions of dollars—and, sometimes, human lives. There are three areas of transformation where we as an industry can get better:
Self-identity: Transform our beliefs to shift from pure craftsmanship to becoming the makers of social good, evolve our definition of success from “moving fast and breaking things” into the sustainability and health of our society.
Connection: Engage with as many people as possible in our companies (beyond just tech), overcome our biases through diversity and inclusion, and share beliefs and values that empower our partners and us to care about people, together.
Future-proofing: Ask questions to one another to collectively identify the emerging risk zones for our products and services using a variety of tools, including EthicalOS, moral value maps, “worst-case scenario” workshops and more.
Torrey Podmajersky (Speaker) UX Writer, Google
Words can work as hard as any other part of the UX to drive engagement, conversion, and retention. The content can be as consistent as the navigational elements, and convey the brand as clearly as the color palette. But even though we know better, most UX teams leave the words until the end of the process, only writing them when lorem ipsum can’t take the designs any farther. In this talk, Torrey shares how the text can align with customer goals and business priorities from the beginning, meet quality goals, and make a measurable impact. You’ll see: - Where UX writing fits in (and how it’s different from) other kinds of content - A framework to align UX content voice to business principles - Methods for measuring the impact of content on customer and business goals
Presented by School of Visual Concepts
Tim Mehta (Speaker) Senior Optimization Strategist, Portent
Marketers and UX Professionals have been talking about evoking emotion in their content for years. Humor, inspiration, love, shock, the list goes on. Although, they are forgetting about the most important emotion: Frustration. If you ignore frustration, none of the emotions you want your users to feel will make it through. Sometimes it's actually better to have as little emotion as possible in your experiences. In this talk we expose the common practices that brands are getting wrong, some heuristics on how you can identify frustration in your experiences, and the right way to use emotion in your content to engage with your users.
Seth Yates (Speaker) Speaker-Yesler
Are you a B2B girl living in a B2C world? (That’s how the Madonna song goes, right?) When researching social media data, strategies, and content inspiration, you’ll almost exclusively find examples from the B2C world. But, what if you’re a B2B marketer? The same strategies to sell a cell phone to an 18 year old customer just don’t work when trying to sell cloud solutions in a more complex buyer’s journey. In this session, we’ll take a look at the latest industry reports and trends to see how B2B marketers are utilizing social media, what channels they utilize, and where they are finding success to drive results.
Savannah Adams (Speaker) Designer, Formidable
Joe Alterio (Speaker) Creative Director, Formidable
UX patterns have been in heavy use for ten years now, but they possess a tactical and interaction focus that sometimes limits their value in a holistic view of how to design a good total User Experience, not just a good User Interaction. Formidable’s design practice is based on the belief that everyone, including users, are at their best when they have what they need. When asked to help a large multinational food corporation develop interaction model tests around a new way to deliver products, Formidable knew interaction-model based pattern testing wasn’t enough. The problem was multi-channel, multi-device, and introduced entirely new paradigms to a customer base. Our session explores our model for eliciting emotions in user testing through narrative and play-based techniques, resulting in better, more specific data for building user products. How could we cut to the heart of what customers actually want, and how could we reliably predict how customers would react? Join us to find out how our model worked and how it can amplify user interaction testing on the whole.
Rich Crandall (Speaker) Principal, Education, Intentional Futures
“Set it and forget it” corporate strategies are doomed to fail. Today’s fast-paced, rapidly evolving markets demand that strategies stay nimble and adaptable while working toward a long-term vision. Executives, employees, and clients all play a role in strategy implementation, so it’s essential that they are along for the ride. Agencies can spearhead this process by developing unifying stories and tools that support a solid strategic foundation. Outsourcing any part of a company strategy can be a little stomach churning to companies. And in a world overflowing with information, executives struggle to find the time required to understand the complexities of their industry and create frameworks to organize that information. They need context, confidence and compelling stories in order to move teams to action. That’s where rapid learning comes in. Rapid learning techniques lead to deep thinking and effective solutions that drive more informed decisions. By learning quickly about market context, history, and dynamics, companies can build a solid set of strategies. This process can stop leaders from repeating prior mistakes, help them understand why previous efforts worked or failed, and better predict outcomes based on their new contextual knowledge. This presentation will focus on the value of rapid learning and the role it can play in human-centered strategy development. Intentional Futures’ Principal Rich Crandall will share real world examples of clients who embarked on rapid learning projects that inspired teams and shaped organizations.
Takeaways:
• Steps involved with rapid learning
• The value of rapid learning and how it can remove tension from executives
• The power of framework creation and design
• How to construct a framework creation tool
• How to construct an organizational learning assessment
• Tips to filter critical information from excess data during investigations.
History is not simply a chronology of events that happened in a particular order. History is a meticulously curated phenomenon of power. How history is created -and who gets to tell that story- has one of the most significant impacts on our society. But we never talk about it.
In this talk, we’re going to! We will explore how history is constructed and how we can use that knowledge to create the legacy for which we want to be remembered. We will learn about the roles of presence and absence in history-making and how those who leverage those roles often control power. We will also discuss practical ways in which we can all reclaim our personal agency and drive the narrative that will become our lives, our families, and our society.
Learning Objectives:
+ Discover the secrets to history-making that have remained unchanged for centuries.
+ Learn how to actively write your own story in the way you’d wish to be remembered.
+ Take-away four techniques to help harness the power of your own story."
As much as we take photos throughout our lives and now grab screen captures of our connected virtual moments, the tools will converge as we move through the metaverse. The way we capture what we see will change, but our want to remember, interpret (editing), re-imagine (editing!) and share will continue.
Getting people to your website is just the first step. Once they're there, your content needs to keep them engaged long enough to get them to the call to action. The best way to engage readers is through stories, so in this presentation, Alison Ver Halen will provide actionable tips you can use to include stories in your content that demonstrate the value your business provides so your target audience is primed to take your call to action.
The constant pressure on marketers to prove return on ad spend (ROAS) is receiving particular emphasis heading into 2023. Economic headwinds are signaling uncertainty, retail is transforming rapidly as shoppers return to stores after over two years of quarantine and a mainstay of digital advertising — third-party cookies — are continuing to collapse.
The good news is that marketers don’t have to navigate these challenges (and opportunities) alone. Learn how this fast-evolving digital landscape can remake programmatic advertising to benefit marketers and consumers alike. Heading into next year, what trends can marketers expect in digital advertising, and how can they leverage the power of people-based advertising to succeed in the evolving landscape?
Your superpower is developing strategic copy that's grounded in rationale. But when it comes to writing creative headlines, it might not come easy. From left brain to right brain, Brianne will share her journey to enhanced creativity and share four frameworks you can use to get out of your head and write headlines that stick. You won't explore your typical 'how-to' and listicle headlines in this session. Go beyond the surface and walk away with immediately actionable strategies and the confidence to generate a sea of creative headlines for your next copywriting project.
When you started your business you probably didn’t think about all the day-to-day marketing and promotion you’d be doing. You’re not a marketer but you know you need marketing. Outsourcing your social media marketing is great way to establish consistency in your online presence, while allowing you to focus on what you do best — your business. However, a company’s marketing strategy should be integrated into every part of your business to be more effective. Learn how you can bring marketing in-house and build a social media team that can thrive over time.
Website marketing has an altruism problem. While forward-thinking professionals are beginning to understand that successful websites are built for humans, too many of us are still trying to ""game the system"" to stay in Google's good graces. Decision-makers have been burnt by cookie-cutter agencies and frustrated by strategies that don't seem to spark movement. The key to accelerating and future-proofing your online presence is in rethinking your SEO program to involve more teams, inform more decisions, and bring the focus back to your users.
In this session, you'll learn:
+ How to think beyond page titles and meta descriptions to design a modern, sophisticated website strategy
+ How to tell whether your SEO agency is worth the price tag
+ How to maximize your investment in SEO by removing silos and adopting a 360-degree perspective"
Kavi Kardos Corporate Finance Institute / Director of SEO
Are you still manually managing granular campaigns, but your ROAS are dropping? With the progress of Artificial Intelligence over the past few years, machines can now predict trends and make automated decisions in real-time. With this, it is crucial for advertisers to explore this new modern approach. By making the shift from overly segmented targeting and using too many keywords, to a simplified and more efficient account structure, you’re allowing machine learning to work to its best ability. In this session, Ashley Royalty, Director of Add3SHOP, will discuss modern practices and full-funnel activations that helped transform brands like IT Cosmetics, Nuun, and Elemis into million-dollar assets.
As the market has become saturated with advertisements for consumers, leaning into pop culture has proved to be the key to standing apart, especially since 38% of people consider brand involvement in pop culture either important or very important. Still, many brands opt to stay on the conservative side and avoid taking big (albeit culturally relevant) risks. When The Narrative Group took a seemingly “boring” product like yogurt and made it bold by championing the sometimes controversial “cannabis holiday” with Harmless Harvest’s “Harmless Hits Different” Pack a Bowl campaign for 4/20, they were met with 168M earned media impressions, 11M influencer impressions, and record-breaking sales. The success continued with their “thirstiest summer” campaign promoting their coconut water, tapping into “thirst traps” and recognizing “the thirst is real” with their consumers, and logging over 3M impressions in the first 3 months alone. Rebecca can share why bold, culturally relevant, and sometimes “risky” ideas can lead to the most successful campaigns.
At the end of this session, the audience will be able to:
+ Understand what “brand swagger” is and how you can use that confidence and boldness to boost your brand and campaigns
+ Navigate and find the right threshold for trying new ideas that still align with the brand
+ Develop a strategy to connect to an audience who “gets it” - building trust with your current audience but also expanding to new ones
The Metaverse will require more content than we can realistically build manually, and it will need to be dynamically generated, personalised and completely interactive. This talk focuses on two groundbreaking projects: Creating an entirely AI-generated and interactive TV show and our inevitable future of 3D streamed media, specifically interactive streamed volumetric sports broadcasts. Adam will show how both projects work under the hood with live demos of the technology and breakdowns of the key points. Components include procedural cinematography, shot evaluation, ML pose estimation, dialogue and narrative synthesis, touch interactivity, intuitive UX and the challenges of streaming huge amounts of content to mobile devices. You’ll see what will hopefully be the very first, fully AI-generated TV show running 24 hours a day and never before presented versions of the latest Metacast technology, transforming how media is broadcast.
Have you ever wondered how to learn a new craft? In this session, Tiantian will share her knowledge on mastering a new craft using the 100-day-project format. You will learn about how to set up a daily routine, apply deliberate practice, and eventually become a better designer in 100 days.
As the amount of personal data we produce continues to grow, so does the sophistication of the technology used to collect it. However, this ever-expending ecosystem of customer data is becoming so complex that few people actually understand how it all works, creating a widening divide between the data haves and haven-nots. To level the playing field, we’ll explain how customer data is used for personalization and targeted marketing in words that even a 5-year-old can understand—literally. In this session, we’ll tell the story of Parker, a data manifestation who travels through the strange world of the digital information on a journey to find his way home. Along the way, we’ll explain concepts like Customer Data Platforms (CDPs), predictive modeling, data on-boarding and more. It’s a story the whole family can enjoy, including technologists, marketers and privacy advocates.
Grant Munro (Speaker) Senior Vice President, Shutterstock Custom, Shutterstock
With increased digital media consumption, comes increased expectations. Brands are challenged on a daily basis to share engaging visual media across all social channels. In this imagery-driven environment, we have seen video come out on top as the most valued type of content. While video is expected to continue to grow, another major consideration is the increased importance of personalization. Personalization requires brands to look at content differently. How do you scale the required content while meeting the personalization needs that brands are looking for? This talk will discuss strategies that brands are using to localize and personalize content as it becomes an increasingly crucial element of consumer engagement and loyalty.
Alain Sylvain (Speaker) Founder & CEO, Sylvain Labs
As businesses–brands and consultancies alike–we fetishize ‘innovation.’ We’ve thrown the word ‘innovation’ around so much that it’s lost its meaning in a time when the true practice of innovation has never been more essential. And it’s not the first time. Business corrupted terms like “design,” “diversity,” “empathy,” “collaboration” to name a few. So, how can we redeem “innovation"" and bring dynamic new life to the practice?
In this talk, Alain Sylvain, founder & CEO of Sylvain Labs, will draw from neuroscience, linguistics, history, pop culture and his experience with clients like Airbnb, Spotify and BlackRock to argue that by liberating the meaning of innovation, we have the power to unleash a new wave of creativity in business. He'll also detail a ‘new code of innovation’ that transcends products and services to impact consumers in new, visceral ways."
Kit Oliynyk (Speaker) Senior Business Design Lead, Ventera
The ethos of "makers"—how making things and simply being creative for the sake of creativity can be a bad thing, if we're not willing to be responsible for our legacy and pretend that “design isn’t political.” This session will consider case studies of companies and products that are making our lives and our society worse—sometimes unintentionally. We'll talk about dark patterns and how they could cost millions of dollars—and, sometimes, human lives. There are three areas of transformation where we as an industry can get better:
Self-identity: Transform our beliefs to shift from pure craftsmanship to becoming the makers of social good, evolve our definition of success from “moving fast and breaking things” into the sustainability and health of our society.
Connection: Engage with as many people as possible in our companies (beyond just tech), overcome our biases through diversity and inclusion, and share beliefs and values that empower our partners and us to care about people, together.
Future-proofing: Ask questions to one another to collectively identify the emerging risk zones for our products and services using a variety of tools, including EthicalOS, moral value maps, “worst-case scenario” workshops and more.
Torrey Podmajersky (Speaker) UX Writer, Google
Words can work as hard as any other part of the UX to drive engagement, conversion, and retention. The content can be as consistent as the navigational elements, and convey the brand as clearly as the color palette. But even though we know better, most UX teams leave the words until the end of the process, only writing them when lorem ipsum can’t take the designs any farther. In this talk, Torrey shares how the text can align with customer goals and business priorities from the beginning, meet quality goals, and make a measurable impact. You’ll see: - Where UX writing fits in (and how it’s different from) other kinds of content - A framework to align UX content voice to business principles - Methods for measuring the impact of content on customer and business goals
Presented by School of Visual Concepts
Tim Mehta (Speaker) Senior Optimization Strategist, Portent
Marketers and UX Professionals have been talking about evoking emotion in their content for years. Humor, inspiration, love, shock, the list goes on. Although, they are forgetting about the most important emotion: Frustration. If you ignore frustration, none of the emotions you want your users to feel will make it through. Sometimes it's actually better to have as little emotion as possible in your experiences. In this talk we expose the common practices that brands are getting wrong, some heuristics on how you can identify frustration in your experiences, and the right way to use emotion in your content to engage with your users.
Seth Yates (Speaker) Speaker-Yesler
Are you a B2B girl living in a B2C world? (That’s how the Madonna song goes, right?) When researching social media data, strategies, and content inspiration, you’ll almost exclusively find examples from the B2C world. But, what if you’re a B2B marketer? The same strategies to sell a cell phone to an 18 year old customer just don’t work when trying to sell cloud solutions in a more complex buyer’s journey. In this session, we’ll take a look at the latest industry reports and trends to see how B2B marketers are utilizing social media, what channels they utilize, and where they are finding success to drive results.
Savannah Adams (Speaker) Designer, Formidable
Joe Alterio (Speaker) Creative Director, Formidable
UX patterns have been in heavy use for ten years now, but they possess a tactical and interaction focus that sometimes limits their value in a holistic view of how to design a good total User Experience, not just a good User Interaction. Formidable’s design practice is based on the belief that everyone, including users, are at their best when they have what they need. When asked to help a large multinational food corporation develop interaction model tests around a new way to deliver products, Formidable knew interaction-model based pattern testing wasn’t enough. The problem was multi-channel, multi-device, and introduced entirely new paradigms to a customer base. Our session explores our model for eliciting emotions in user testing through narrative and play-based techniques, resulting in better, more specific data for building user products. How could we cut to the heart of what customers actually want, and how could we reliably predict how customers would react? Join us to find out how our model worked and how it can amplify user interaction testing on the whole.
Rich Crandall (Speaker) Principal, Education, Intentional Futures
“Set it and forget it” corporate strategies are doomed to fail. Today’s fast-paced, rapidly evolving markets demand that strategies stay nimble and adaptable while working toward a long-term vision. Executives, employees, and clients all play a role in strategy implementation, so it’s essential that they are along for the ride. Agencies can spearhead this process by developing unifying stories and tools that support a solid strategic foundation. Outsourcing any part of a company strategy can be a little stomach churning to companies. And in a world overflowing with information, executives struggle to find the time required to understand the complexities of their industry and create frameworks to organize that information. They need context, confidence and compelling stories in order to move teams to action. That’s where rapid learning comes in. Rapid learning techniques lead to deep thinking and effective solutions that drive more informed decisions. By learning quickly about market context, history, and dynamics, companies can build a solid set of strategies. This process can stop leaders from repeating prior mistakes, help them understand why previous efforts worked or failed, and better predict outcomes based on their new contextual knowledge. This presentation will focus on the value of rapid learning and the role it can play in human-centered strategy development. Intentional Futures’ Principal Rich Crandall will share real world examples of clients who embarked on rapid learning projects that inspired teams and shaped organizations.
Takeaways:
• Steps involved with rapid learning
• The value of rapid learning and how it can remove tension from executives
• The power of framework creation and design
• How to construct a framework creation tool
• How to construct an organizational learning assessment
• Tips to filter critical information from excess data during investigations.
To understand Pike Place Market, you must know something of its history.
The Market has always been very popular. This photo is probably from the summer of 1907, the Market’s first year.
It started August 17, 1907, when the City of Seattle gave farmers permission to park their trucks in the middle of a little L-shaped street at the edge of downtown and sell directly to the public.
This all happened because of a dispute of the price of onions.
Between 1906 and 1907, the price of onions skyrocketed from 10 cents a pound to a dollar, causing public outrage.
Investigations showed that farmers were not getting any more for their produce, so it was all going to produce warehouses and other middle men.
The City interceded to create a place where the public could buy directly from the farmers, cutting out the middle men, lowering prices and giving more profit directly to the farmers.
The surrounding neighborhood grew quickly in response to the Market’s success.
Permanent businesses go in to cater to Market shoppers: Butchers, Poulterers, Dairies, etc.
Also, fun attractions for folks making a day out of a trip to the Market: Cheap restaurants, movie theaters, side shows, etc.
Things also went in to cater to the farmers and laborers: Cheap hotels for farmers who needed to stay over, saloons, speakeasies and even brothels.
Through the 20’s, 30’s and early 40’s, the Market was at the center of a bustling neighborhood.
This was a time when supermarkets were non-existent, and refrigerators at home were uncommon.
Lots of people relied on the Market as a daily source of fresh food.
By the early 60’s, the Market’s buildings were in serious disrepair.
By 1963, the Pike Place Market had deteriorated and was partially abandoned.
An urban renewal project, supported by the City Council and financed with federal funds, was proposed to demolish most of the neighborhood and build a new neighborhood with high-rise apartments and condos, upscale retail and terraced parks that would connect down to the waterfront.
A few public spirited citizens stood up to this plan.
Architect and professor Victor Steinbrueck led the creation of Friends of the Market to try to save the place
Steinbrueck published Market Sketchbook, a selection of his drawings and commentary.
After a cantankerous fight, the question was eventually put to the voters in 1971, as proposition 1.
Vote passes, saving the Market, creating a historical district to preserve it, and channeling the federal money into a project to buy up the property aroud the Market and rehabilitate it.
The Market Historic District employs over 2,000 people and generates over $100 million in gross sales annually
About Pike Place Market Foundation:
Vision:
The Pike Place Market Foundation is the heart of the Market. By helping our low-income neighbors who work, learn and live in and around the Market, the Foundation helps the Market we love remain a thriving, caring community.
Established in 1982, The Market Foundation is a non-profit organization that supports housing and services for our low-income neighbors by fundraising, advocacy and community building. Over the past 31 years, The Market Foundation has contributed to a neighborhood model that allows a diverse community to live and thrive here at Pike Place Market.
Rachel the Piggy bank – raises more than $22k a year
This blend of commerce and caring is what makes the Market a truly unique community.
Today the convergence of several projects on Seattle’s waterfront is creating the opportunity for development of a long underutilized site in the historic district.
The Pike Place MarketFront will become the central connection between downtown Seattle and the new central waterfront park.
The Pike Place Market Waterfront Entrance to is our opportunity
to expand upon the heart of what The Market Foundation does: creating and sustaining a caring community for our low-income neighbors who lives, work and learn in and around the Market.
View from the Waterside
Our Vision: to create a thriving, caring community for our low-income neighbors who live, work and learn in and around the Market.
Our Goal
To better address the emergent and growing needs of our Market community. We want to inspire Seattle’s social service network to be innovative and create sustainable ideas that will make the most impact here at Pike Place Market.
Our Opportunity
The Waterfront Entrance to Pike Place Market is our opportunity to expand upon the heart of what The Market Foundation does in our community. The Market continues to be a model for how a diverse neighborhood - a mixed income community with a broad range of uses and residents - can stimulate a dynamic, economically viable downtown. A campaign for this new project not only allows the Market to increase its economic impact, it also improves our community for local residents, businesses, farmers, artists and neighbors alike.
The Pike Place Market Waterfront Entrance to is our opportunity
to expand upon the heart of what The Market Foundation does: creating and sustaining a caring community for our low-income neighbors who lives, work and learn in and around the Market.
View from the Waterside
Our Vision: to create a thriving, caring community for our low-income neighbors who live, work and learn in and around the Market.
Our Goal
To better address the emergent and growing needs of our Market community. We want to inspire Seattle’s social service network to be innovative and create sustainable ideas that will make the most impact here at Pike Place Market.
Our Opportunity
The Waterfront Entrance to Pike Place Market is our opportunity to expand upon the heart of what The Market Foundation does in our community. The Market continues to be a model for how a diverse neighborhood - a mixed income community with a broad range of uses and residents - can stimulate a dynamic, economically viable downtown. A campaign for this new project not only allows the Market to increase its economic impact, it also improves our community for local residents, businesses, farmers, artists and neighbors alike.
-Cal, co-founder and CEO of Wexley. We’re a little advertising agency, 35 people, we’re 10 years in.
-We consider ourselves a Fan factory, more on that later.
Let me lay out my agenda for this conversation a bit. I am going to focus on the kind of thinking that makes us successful and what I ask of our people. But for the first ten minutes, bare with me. The last thing this is going to be is an agency creds presentation. But I want to spend 10 minutes showing you what our work looks like so you will then decide to care if the next 20 minutes are going to be any value, or if you just want to fake going to the restroom. I’m also going to try to get through my section early, and am hoping we can sort of open it up to questions as I like for these things to be more of a conversation. I really want to show just a tiny bit of Wexley history and philosophy.
Let me talk for a second about what the company is founded on, and hope from it you see how we put our thinking to work.
We cultivate and ignite consumer’s love for brands. We’re an advertising agency that creates joy and laughter for engaged fanatics who deliver value – in the real world and on the wide web one. We make hearts race. We make voices scream.
We make it rain dead presidents.
Blind loyalist is someone who always buys your and doesn’t know why. He’s easy to switch. He’s been buying Crest all this time.
A prospect is someone who doesn’t know much about you, if anything, and may or may not care. She hasn’t been buying anything.
An enthusiast is someone who is excited about you but doesn’t give you any transactional value. He wears your logo on a shirt he bought in 1987.
For us, and for you, fans are the critical element in the future of your business. So we need to know how to create them.
The Pike Place Market Waterfront Entrance to is our opportunity
to expand upon the heart of what The Market Foundation does: creating and sustaining a caring community for our low-income neighbors who lives, work and learn in and around the Market.
View from the Waterside
Our Vision: to create a thriving, caring community for our low-income neighbors who live, work and learn in and around the Market.
Our Goal
To better address the emergent and growing needs of our Market community. We want to inspire Seattle’s social service network to be innovative and create sustainable ideas that will make the most impact here at Pike Place Market.
Our Opportunity
The Waterfront Entrance to Pike Place Market is our opportunity to expand upon the heart of what The Market Foundation does in our community. The Market continues to be a model for how a diverse neighborhood - a mixed income community with a broad range of uses and residents - can stimulate a dynamic, economically viable downtown. A campaign for this new project not only allows the Market to increase its economic impact, it also improves our community for local residents, businesses, farmers, artists and neighbors alike.
This is the kind of gnarly complicated project we like to work with as it flexes all our muscles as designers and technologists
-We had to build a transactional web platform (blackbaud)
-That could be easily updated by the market foundation (wordpress)
-Oh, and a lot of the campaign-specific information we wanted to share was in a deeper database called (razer’s edge) that we couldn’t access from the web
-So we had to build a proprietary database (proprietary database) under wordpress to track and surface donations.
-On top of that we had to design an experience that would sit on top of the traditional pike place brand and the campaign Pike Up! Brand that Wexley designed.
-Oh and then we had to skin it responsively so it would scale up and down (responsive)
seattle
Real, authentic, alive
A clock
Bavarian Meats with blue and white checked table cloths
It’s original site is where the new Marketfront will be built
Oh Joy. The Hardy Boys.
There are at least 3 book stores in the market and perhaps others I haven’t found
That’s more than the rest of seattle
Seigfried and Roy. Roy’s on the right. Tiger selfie.